Founder of the sustainable clothing brand FRIDA. 🌏

Joined August 2013
Replying to @Maisie_Williams @hm
ask them if they're so sustainable why all their garment workers on poverty wages, why haven't they signed up to the severance fund, and why do they refuse to sign the binding agreement on gender-based violence despite immense evidence it is a systemic issue in their supply chain
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There’s too many things I want to do I can’t niche down😭
Launching a reallyyyy exciting giveaway tomorrow on our Instagram. Ahhhhh you don’t want to miss it 😅 instagram.com/frida_brnd?igs…
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I love Avril Lavigne so much x
😡😡this makes me so angry!
Oh Polly why?! 😩 I know people say to take this as a back handed compliment & I get it... but when they rip off designs you’ve worked hard on, then produce them in a fast fashion format - they’re turning what was created in an ethical space into something fuelling the problem.
Tofu is incredible, it’s so underrated
I think because 'sustainable' has (unhelpfully) become a word that gets applied to products, rather than processes- ie 'is this dress ''sustainable'?' Rather than 'are these systems of fashion production and consumption sustainable?' (Spoiler: no)
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Who else remembers being told in high school that you should always shout "fire" when you're being sexually assaulted because people are more likely to care?
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It's always "why was she out alone at 9:30pm, and never "why was he out on the street planning to murder someone?"
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“Why didn’t she get a cab” .... you’ve clearly never been in a cab alone as a woman with even a SLIGHTLY weird driver
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IF U R NOT ACTIVELY PARTICIPATING IN THE CURRENT DISCUSSION AROUND WOMENS SAFETY AS A MAN YOU ARE NOT DOING ENOUGH EVEN IF YOU YOURSELF ARE NOT SOLELY THE PROBLEM YOU BECOME PART OF IT IF YOU LEAD WITH IGNORANCE
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every woman knows it’s not all men. but we don’t know WHICH men. so we stay wary of ALL men. it’s not rocket science
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It’s international women’s day and we are talking all things women in business (specifically in the fashion industry) in this weeks newsletter. Make sure to subscribe! mailchi.mp/663da0c14eb4/subs…
I miss Sweden with my whole heart💔
There’s nothing more annoying than having loads of unfinished tasks😫 need to get back into time blocking
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Editor @AnnabelMulliner is joined by @FridaWaywell to talk all things sustainability and learn more about the brand! Make sure to join this Wednesday at 7:30pm over on Frida's Instagram ⬇️ instagram.com/frida_brnd/
New colour - this gorgeous brown🤎 Made from recycled fabrics and double lined of course. Quality always🌙
Antonia Devereux introduces us to a new and eco-conscious fashion brand, FRIDA, that creates made to order pieces from bamboo fabrics, while promoting slow fashion and ethical practises. [sponsored] #fashion #sustainablefashion #lifestyle #sustainability bit.ly/3bG3G4N
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Social media makes people want to buy fast fashion like CRAZY. Because it’s still seen as “cool” especially now Bcos you can be an ambassador for almost any fast fashion brand