When I joined ADI, I thought we'd do a bunch of booths at Web3 events. We became 1 of 8 Official @FIFAWorldCup 2026™️ Partners instead. It's time to kick off one of the biggest sporting events in history. The last months were filled with quiet but extremely intense work from my side, focusing on one goal: deliver end-to-end execution of the FIFA World Cup 2026™️ partnership for ADI @Predictstreet. Let's be honest, we're building what others take years to build - in a fraction of the time. Making the impossible possible, overcoming difficulties at extraordinary speed and delivering the best possible results in the shortest possible time. Stepping into the Marketing role just a few months before the tournament start was the most challenging task of my career. Now all of this effort is turning into action, and I’ve just landed in Miami to represent our brand on the ground. There's something in this project that reflects the overall ambition of the UAE as a country. Many will tell you "it's impossible", "you can't", "it won't happen". Yet you act against all the odds and make it happen. And it's happening for us now. It all started in Mexico during the Commercial Partners Summit. Just a few months ago, feels like a year now. Now it's showtime. Follow along. I'll be reporting from Miami & New York across the next 6 weeks from the @FIFAWorldCup 2026™️. Are you coming with me?

In July, we closed the biggest FIFA World Cup in history. In September, I closed my chapter at @ADIChain_ & @Predictstreet. They say 1 year in crypto is like 5 anywhere else, and this one proved it. In 12 months we shipped a blockchain mainnet and token, a UAE Central Bank-approved dirham-backed stablecoin and a prediction market, with a Tier-1 FIFA World Cup partnership on top. I led marketing execution across all of it with a 25+ person multi-agency team. The biggest stretch of my career so far. Big thank you to the team that made it possible! With the tournament delivered, I decided it was the right moment to move on. Next up: I’m looking for a high-impact operating role in crypto, fintech or AI, owning marketing, partnerships and commercial execution across the Middle East and global markets. DMs open :)

What a journey it’s been, @Predictstreet 🔥 Grateful to have spent the last 6 weeks working at the FIFA World Cup. An unforgettable experience 🙏 – at New York, USA

Fastest way to learn the industry? Start working in it 😎❤️ @FIFAWorldCup @Predictstreet

4/8 🔥🇨🇴🇵🇹 @Predictstreet – at Miami, FL

POV: This is your office for the next 6 weeks – at Miami, FL

Sprinting to the World Cup 🃏⚽️ -> @Predictstreet – at Miami, FL

One piece of news can change everything. One year your DMs get ignored, the next your inbox fills up. It’s something I’ve been thinking about a lot. Last week we announced this big partnership, and I could feel a shift almost instantly. My inbox filled up across every platform with messages from quality brands willing to collaborate on this project. I’m not saying this to brag. I just can’t stop thinking how one piece of news can completely change your positioning and the narrative around you. Just a year ago I was the one sending these cold LinkedIn DMs, and let’s be honest, they weren’t landing well. Most of them were ignored, some probably went straight to spam. Then one announcement comes out and suddenly you’re on the opposite side of the table. In a blink of an eye. What’s interesting is that nothing really changed overnight in terms of what I can do. I remain committed, hard-working, focused on execution. Same person, same drive and ethics. But the way people see you can shift very quickly once there’s something strong they can associate you with. Timing and positioning play a much bigger role than most people think. And sometimes it really takes just one moment for the market to start treating you differently. Worth being conscious of that attention. 🙃