Creating compelling brand experiences for ambitious brands who know that good is not enough.
Lagos, Nigeria
Joined August 2011
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- Following76
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We approached The Stack Group with a clear challenge: to build a parent identity that holds both legacy and future ambition.
We aligned narrative, positioning, and design into one cohesive identity system. One that could move beyond Paystack’s story into a broader institutional role.
What happens when one of Africa’s most consequential companies outgrows its own story?
With Orange by Marmalade as strategy partners, we helped shape @TheStackGroupHQ; a parent identity that sits above Paystack and a family of technology ventures.
'The Making of a Lighthouse' explores how TLCOM turned $300M+ AUM and decades of backing Africa's top tech into a powerful institutional signal.
Read the story behind TLCOM’s rebrand:
fourthcanvas.co/canvas/tlcom…
FourthCanvas retweeted
Incase you did t know @FourthCanvas is hiring for these roles
Senior Brand Designer
Brand Strategist
Project manager.
Think you’re qualified?
Visit fourthcanvas.co/join-us and apply
For those who don’t know about fourthcanvas.
Let me introduce to @victorfatanmi
After building an extensive portfolio as a brand designer he went ahead and cofounded FourthCanvas with Bolaji Fawole.
They are now in UK!!!
FourthCanvas retweeted
In one month, we have:
- registered @FourthCanvas in the UK 🇬🇧, led by @TunjiOgunoye
- secured a UK Fintech client
- entered into partnership with a UK-based storytelling firm
M🌎ves.
You led this one beautifully, Mae.
It's difficult to comprehend what can happen over 10 months when all you had at the beginning was a blank canvas and a task to make authority more approachable. Can you keep the professor but fling their doors open while they stay connected with their AirPods on?
You never know for sure where the journey will take you.
We left no stone unturned, going through what I believe were some of the deepest levels of brand audit, interviews and surveys we have ever undertaken, speaking with 100+ founders, operators and investors alike, all in search of what makes TLCOM, TLCOM.
For a project we originally estimated for 5 months, the translation across comms and visuals make all the extra time and effort worth it.
It was my absolute pleasure to lead this @FourthCanvas project as Director.
FourthCanvas retweeted
Only apply to join @FourthCanvas if you
- care about people
- know that great work is an act of care for people
- actively seek the compounding magic of teamwork
- never require the permission of precedence
- never stop asking questions
- know that you're always probably wrong
I just want to put it out there that @FourthCanvas is actively hiring, at least till the end of the year. Ignore the deadlines you may find on some postings... if you really care and there's evidence that you do, fill in and apply. We may have filled the role, but another opens right after.
We are on a mission to help good businesses to build great brands. We are in a time where, after 10 years of showing that we mean it for real, more good businesses are at our door wanting exactly that.
It's growth season over here, and we are hiring catalysts.
🔗 fourthcanvas.co/join-us
FourthCanvas retweeted
I just want to put it out there that @FourthCanvas is actively hiring, at least till the end of the year. Ignore the deadlines you may find on some postings... if you really care and there's evidence that you do, fill in and apply. We may have filled the role, but another opens right after.
We are on a mission to help good businesses to build great brands. We are in a time where, after 10 years of showing that we mean it for real, more good businesses are at our door wanting exactly that.
It's growth season over here, and we are hiring catalysts.
🔗 fourthcanvas.co/join-us
FourthCanvas retweeted
Huge thanks to the team at @FourthCanvas for helping us bring @TheStackGroupHQ identity to life.
The execution was world class. Grateful for the partnership 🙏🙏🙏
What happens when one of Africa’s most consequential companies outgrows its own story?
With Orange by Marmalade as strategy partners, we helped shape @TheStackGroupHQ; a parent identity that sits above Paystack and a family of technology ventures.
We came to @themomentconf by @themainstack as the team behind the brand. But our Director of Strategy, @victorfatanmi showed up as something else, the person trusted to sit across from @Chude and pull out one of the most important conversations of the event.
The session was titled Betting on Creators: Inside Africa’s First $500K Creator Investment Fund. Chude’s FourthMainland Fund is a direct capital investment into individual African creators, backing bold people building for the long term.
Victor has spent over a decade inside Africa’s creative economy. As a founder, a brand builder, a consultant to startups, and someone who has worked from the inside of the ecosystem long enough to understand what creators actually need to grow. He has asked these questions in boardrooms, in agencies, and in communities of designers and entrepreneurs across the continent.
So when he sat across from Chude in that room, it was a full-circle moment for what @FourthCanvas has always believed: that the people building Africa’s creative economy deserve to be in the room, not just working behind the scenes of it.
FourthCanvas retweeted
Hosting a Twitter Space by 4pm 🕓
Bring your questions about the @fourthcanvas Code of Care, and any other questions about leadership and corporate culture.
Gbewá.
Did you see us launch the Code of Care?
Come ask any questions you had in mind, whether you've read through or not.
Speak soon. This Friday, 4pm.
xitter.cf/i/spaces/1DGLddEyjrmGm
Good branding shows up in the physical world.
Every banner, printout, and piece of merch at @themomentconf ’26 was part of the same visual identity, designed with the same intention, end to end.
If you saw one piece, it felt complete. If you saw everything together, it felt like it all belonged to the same moment.
FourthCanvas retweeted
Thoroughly enjoyed this conversation with Daniel. The questions made me reflect further on the formative factors of my childhood and how it has shaped some of my perspectives on culture and leadership.
Don't bookmark this one. You surely want to read it right away.
Your team is in the jacuzzi at the offsite your company paid for. They're talking about how bad management is.
Perks aren't the problem. They just land on whatever foundation is already there.
@FourthCanvas CEO @victorfatanmi talks about what it takes to builds great work culture
FourthCanvas retweeted
Your team is in the jacuzzi at the offsite your company paid for. They're talking about how bad management is.
Perks aren't the problem. They just land on whatever foundation is already there.
@FourthCanvas CEO @victorfatanmi talks about what it takes to builds great work culture
FourthCanvas retweeted
It's now public: xitter.cf/victorfatanmi/status/2…
Every organization has those core values. Many times, they hang boldly on the walls but mean nothing to the people.
We wanted more. And over the years, we’ve committed so much to ensuring our values translate to everyday reality.
10 years in the making.
77 specific behaviours.
3 core values.
1 Code of care.
We’re releasing the Code of Care, which is the internal guide behind the culture at FourthCanvas. We created this document for our team members, but then we thought, “what if we made it public?”
There you go.
Hopefully, this becomes a reference material, or at least an inspiration for you, as you live and do your work with Care, and lead your organization with the same level of intention.
Get the code: fourthcanvas.co/code-of-care
FourthCanvas retweeted
Every organization has those core values. Many times, they hang boldly on the walls but mean nothing to the people.
We wanted more. And over the years, we’ve committed so much to ensuring our values translate to everyday reality.
10 years in the making.
77 specific behaviours.
3 core values.
1 Code of care.
We’re releasing the Code of Care, which is the internal guide behind the culture at FourthCanvas. We created this document for our team members, but then we thought, “what if we made it public?”
There you go.
Hopefully, this becomes a reference material, or at least an inspiration for you, as you live and do your work with Care, and lead your organization with the same level of intention.
Get the code: fourthcanvas.co/code-of-care
FourthCanvas retweeted
Once @victorfatanmi and @FourthCanvas share this document, I can see myself walking into any company with my own culture playbook in hand, not just fitting in, but helping shape how we work.
We broke down our 3 core values at @FourthCanvas to specific examples of everyday behaviour. We ended up with 77 of them. The goal was to ensure they were not only inspiring, but as practical as it gets.
Now we're considering to make the document public. Who would want this?
