Force Marketing transforms the brand-to-consumer buying experience. We #execute marketing that moves your business forward. Let's connect!
Atlanta, GA
Joined July 2009
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By mid-August, high-intent car shoppers are already actively comparing prices and offers across your ads, VDPs, and site disclosures.
Get the playbook:
bit.ly/3SUuZBD
We built Protecting Enterprise Value in the FTC Era for you to guide five customer-facing gaps that matter most, the 2026 requirements changing the operating standard, and a practical plan for aligning marketing, technology, and dealership execution.
bit.ly/3SUuZBD
Modern margin pressures require looking past traditional marketing silos. If your media channels aren't talking to each other, your ad spend is competing instead of compounding.
You don't need more point solutions—you need a unified strategy.
bit.ly/4iUyO2L
To honor the weight of Juneteenth, we are stepping away from our desks to give our team the time and space to reflect, learn, and acknowledge the ongoing work required to build a more equitable society.
#HappyJuneteenth
The CBT News Auto Leadership Summit: Fair Pricing & Compliance is just days away (June 16th in Washington, D.C.), and this is your final warning to secure your seat.
Learn More:
forcemktg.com/leadership-sum…
Request your VIP access now:
bit.ly/4eFwYmn
7.1x better CPA. 90% lower cost per engagement. 40% lower CPA.
TikTok combined with AudienceIQ and Force Marketing’s full-funnel approach helps dealer groups turn that window into measurable sales and service demand through automotive intelligence:
forcemktg.com/tiktok-partner…
What happens when a dealer group generates 97,081 leads at an $8.84 CPL while lowering cost per lead by 19%?
See how Force turns conquest marketing into measurable growth:
forcemktg.com/conquest-conne…
In recent campaigns, ATOM drove $849K+ in tracked service revenue from fewer than 5,300 mail pieces, while another dealer generated $509K in revenue, 386 repair orders, and a 64:1 return per dollar spent.
See The Difference: forcemktg.com/atom-fixed-ops…
AFNY made one thing clear: discipline is back in the room.
John Fitzpatrick and Senator Bernie Moreno spoke to the recalibration happening in automotive: real consumer demand, affordability pressure, disciplined investment, and measurable performance.
forcemktg.com/afnyjdp-2026/
You can spend the money, drive the traffic, work the lead, sell the car, and still leave too much profit on the table if the customer disappears after delivery. That is where a lot of stores are quietly losing ground.
Download the whitepaper: forcemktg.com/whitepaper-clv…
Our new whitepaper, The Value of Connecting the Full Customer Lifecycle, looks at why the next advantage for dealers will come from clarity across the full journey, not just more media spend.
Download here: forcemktg.com/whitepaper-clv…
#AutoDealers #CarDealers #FTCCompliance
How close is your dealership to the conversation shaping the next era of fair pricing, compliance, and customer trust?
This invite-only summit brings industry leaders into the same room for a look at where transparent dealership execution is headed next: forcemktg.com/leadership-sum…
Every PMA has vehicles that need service now. The stores that can match them back to revenue will own the next phase of growth.
Recent results: $517 avg RO, 65% customer-pay attachment, $29K+ in average monthly service revenue, and 7.9x average ROI.
forcemktg.com/atom-fixed-ops…
On June 16 in Washington, D.C., Senator Bernie Moreno and Force Marketing CEO John Fitzpatrick will speak at CBT News’ Auto Leadership Summit: Fair Pricing & Compliance, a one-day leadership event built for dealers.
Learn More: bit.ly/43jmUbX
Today is the day! If you are at the NCM Fixed Ops Summit in Kansas City, it’s time to rethink your service drive strategy.
TODAY • 10:55–11:15 AM
Workshop: Fixed-Ops Funnel to Flywheel: Unlocking the Next Stage of Dealership Growth with Eric Mercado
bit.ly/49E0C80
The NCM Fixed Ops Summit kicks off TODAY in Kansas City!
Catch our CRO & Partner, Eric Mercado:
Wednesday, May 20 @ 10:55 AM • Fixed-Ops Funnel to Flywheel: Unlocking the Next Stage of Dealership Growth.
See The Difference: bit.ly/49E0C80
We just launched our new Video Proof Library, built to show how Force connects market change to real dealership growth.
But beyond the tech and the data, there’s a core truth: “The secret sauce at Force Marketing and our family of brands is our people.”
bit.ly/3RCrajP
On Wednesday, May 20, from 10:55–11:15 AM, Eric Mercado, CRO / Partner at Force Marketing, will lead a workshop on:
Fixed-Ops Funnel to Flywheel: Unlocking the Next Stage of Dealership Growth
Learn more: bit.ly/49E0C80
“Marketing is not an expense. It is an investment.” - That Line from John sums up today's marketing landscape.
If your Google budget is the same every month, what is that budget actually responding to?
Watch the Full Podcast:
bit.ly/42pfWBD
At Fuel the Future: NCM Fixed Ops Summit, Eric Mercado will lead a session on Fixed-Ops Funnel to Flywheel, focused on helping dealers turn service activity into a broader customer growth strategy.
May 18-20, 2026
Kansas City Marriott Country Club Plaza
forcemktg.com/ncm-2026/
