We help Canada’s food system earn public trust. Nous aidons le système alimentaire canadien à gagner la confiance du public.
Canada
Joined May 2016
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The CCFI team is proud to be at the #FutureOfFood Conference, connecting with industry partners and advancing conversations about Canada’s food system.
Le 10 février marque le 10e anniversaire de #JourAgCan ! 🎉
Préparez-vous à célébrer les personnes, les partenariats et l’innovation qui rendent le système alimentaire du Canada fort et résilient.
C’est bien plus qu’une chaîne d’approvisionnement. C’est une nation à l’œuvre et un accomplissement qui mérite d’être souligné.
#NotreAlimentationNotreAvenir
February 10 marks the 10th anniversary of #CdnAgDay! 🎉Get ready to celebrate the people, partnerships, and innovation that make Canada’s food system strong and resilient. It’s more than a supply chain. It’s a nation at work, and something worth celebrating. 🇨🇦 #OurFoodOurFuture
CCFI / CCIA retweeted
“Agriculture isn’t just an industry - it’s the foundation of Canada’s future.”
CFA's Keith Currie’s @curb1961 op-ed in National Newswatch makes the case for recognizing agri-food sector as vital to national growth. #cdnag @FoodIntegrityCA
nationalnewswatch.com/2025/1…
🌟 Thank You to Our Sponsors! 🌟Merci à nos commanditaires !🌟
The 2025 #PublicTrustSummit was a huge success thanks to our amazing sponsors. Your support brought together leaders, researchers & stakeholders to advance trust in Canada’s food system.
Jesse Hirsh (@jessehirsh), Futurist and Digital Strategist, closes out the #PublicTrustSummit with a thought-provoking keynote on the battle for credibility in a world where attention spans are short, and skepticism is high.
(Although our summit is coming to a close, energy is still high - Jesse had each and every one of us singing “Let’s Go Blue Jays” during this last session.)
#FightForTrust #GoJays
CCFI / CCIA retweeted
New research by the Canadian Centre for Food Integrity shows pro-Canada sentiment is boosting confidence in Canada’s food system. 45% of Canadians believe the food system is headed in the right direction. @FoodIntegrityCA
thegrower.org/news/new-resea…
CCFI / CCIA retweeted
@mikevonmassow from @uofg talks misinformation.
“Misinformation is not new. Octavio used coins with lies on them to smear Marc Anthony.”
@FoodIntegrityCA #publictrustsummit
To kick off Day 2 of the #PublicTrustSummit, Dr. Mike von Massow, Professor at the University of Guelph, takes the stage to discuss how misinformation impacts emotion, identity, and trust in the food system.
CCFI / CCIA retweeted
Excited to speak today on misinformation and consumer trust at @FoodIntegrityCA Public Trust Summit. Looking forward to interesting conversations
🌟 Day 2 of the 2025 #PublicTrustSummit! 🌟
We’re back for more discussions, fresh ideas & collaboration to build trust in Canada’s food system.
The #FightForTrust continues, let’s tackle challenges & spark change together!
👉 Program: bit.ly/45DkNll
CCFI / CCIA retweeted
Canadians are feeling more confident about where their food comes from! According to the latest @FoodIntegrity research, 45% now believe our food system is headed in the right direction, a big jump from last year. Trust is growing, but it takes teamwork and transparency to keep it strong.💪
#CdnAg #CattleFeeders
This year’s data shows a significant shift: nearly half (45%) of Canadians believe the food system is headed in the right direction – a 14-point increase from 2024.
Read more about the new research in our press release: globenewswire.com/en/news-re…
#FightForTrust
What do Canadians believe about our food system? Today, we’re unveiling the 2025 Public Trust Research at the #PublicTrustSummit, presented by our very own @Ashley__Bruner, Director of Research and Stakeholder Engagement at CCFI.
This year’s data shows a significant shift: nearly half (45%) of Canadians believe the food system is headed in the right direction – a 14-point increase from 2024.
Read more about the new research in our press release: globenewswire.com/en/news-re…
#FightForTrust
CCFI / CCIA retweeted
I had the honour to introduce Dr Joe Schwarz at the #PublicTrustSummit. He presented on The Science of Misinformation: How Myths Take Root and How to Pull Them Out.
The short story? The grift business is very profitable. 💰
@FoodIntegrityCA @Bayer4CropsCA
Day 1 of the #PublicTrustSummit begins with an insightful opening keynote on the science of misinformation with Dr. Joe Schwarcz, Director of the McGill Office for Science and Society (@McGillOSS).
🌟 The 2025 #PublicTrustSummit is officially here! 🌟
Leaders & experts from across Canada unite to strengthen trust in our food system.
We’re kicking off with The Science of Misinformation by Dr. Joe Schwarcz. Let’s #FightForTrust together!
👉 Program: bit.ly/45DkNll
