The #1 trusted QR code platform for creators + brands π
233 Spring St, New York NY
Joined November 2019
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meet flowcode media & entertainment. πΊπ²
we help media and entertainment brands turn audience attention into action, and every interaction into a measurable connection.
across ctv, print, out-of-home and more, flowcode creates a direct path from content to personalized mobile experiences, capturing first-party data, unlocking new revenue opportunities and extending the value of ip.
steve, or as we like to call him at flowcode, gonzo, our director of media, tech & entertainment, breaks down how we help turn audiences into relationships brands can own and grow. π
#Flowcode #MediaAndEntertainment #MediaMarketing #AudienceEngagement
meet flowcode sports. ποΈπ²
we help teams and leagues turn fan attention into action, and every touchpoint into a stronger connection.
from ticket and merch sales to sponsorship activations, fan data and long-term engagement, our sports team works alongside partners to build experiences that perform on game day and beyond.
channing, who leads customer success for sports & entertainment breaks down how we make it happen. π
Hub of the Week π
@neweracap had a popup at the @mlb All-Star Game. The FlowHub is how they sold beyond it. π
Fans at the activation scanned a Flowcode and landed directly on the exclusive MLB All-Star Game hat collection - the same hats on the field, available to buy right there on the spot. π
One scan closed the gap and brought fans into their online world. π§’
Physical activation, digital conversion. Flowcode ran the handoff. β‘
#Flowcode #NewEra #MLBAllStarGame
Hub of the Week π
400+ QR codes all lead to one page. And it adjusts based on whichever one you scan. π
United @PlanetFitness Partners runs Flowcodes across grand openings, sweepstakes, hiring flyers, vendor fairs, in-club TV screens, and direct mail, all pointing to a single FlowHub. π
The hub customizes itself based on which code was scanned, so a member at a grand opening sees something different than someone off a hiring flyer. ποΈ
No separate landing pages and no manual updates per campaign. One customized hub runs the whole operation. β‘
#Flowcode #PlanetFitness #Marketing
ESPN has always brought fans closer to college football. This August, it's bringing them inside it. π
Today, @espn announced ESPN Fan House, "a fan-centric engagement hub powered by Flowcode, designed to connect fans more deeply with ESPN's coverage of college sports, brands and moments they love."
Live polls during the drive. Trivia between snaps. Sweepstakes, merch drops, and brand integrations that travel with fans wherever they are: at home, in the stands, or scrolling between plays. π²
@PublicisSport is the first agency to activate the platform with @disneyadsales
ESPN Fan House is the front door into the broader ESPN ecosystem. A new kind of fan journey, built for the most passionate audience in sports.
The most-watched sport on Saturdays just became the most-played.
π Read more: flowsto.com/-uA91HTEP