Joined January 2014
Truly fascinating to me how you can succeed at this high of a level and people act like it never happened. Or better yet, know it very well did and still try to downplay / discredit it after the fact. Can’t wait to see where all this lands in the next 5-10 years. Game cooked rn
1
1
8
476
This nigga @Tunji runs R&B šŸ™„ lol #Post30Changeup
5
11
8
64
GE🌐RGE retweeted
Serious question - how many of y’all got that ā€œartist helperā€ line from Tunji?
1
9
Like come on, let’s be real
Yall thinking the same artists that don’t even wanna post more than twice to promote their own songs about to somehow acquire the business acumen to source people and pay them to do the work of a label is comical lol
1
2
257
The reality is most artists don’t actually want the responsibility of having to invest in themselves, build a business, and be fully accountable for all decisions made. They won’t have anyone to blame when it doesn’t work. Too much liability and good help isn’t cheap.
Why tf would any artist sign a 5 album deal for a $100k advance in 2026 when brand deals, bank loans & crowd funding exist? Wake up. These people in these buildings do not know how to break your single. They take that marketing budget and go contract someone your age to execute the campaign. Might as well get rid of the middle man and own your art.
4
4
381
GE🌐RGE retweeted
447
6,196
543
26,150
695,470
Whose bills get paid when you pay your bills?
103
At some point we gonna have to appoint our own heads of state. Align our efforts, commitments and DOLLARS. Not to be anti but to be established and intentional. Are we willing to uplift our elites and are they willing to invest in proper systems / infrastructure?
80
We won’t ever really be on anything if we don’t own anything. No matter far up the ladder you climb, you’re a glorified work for hire if it’s not your shit fr.
1
103
GE🌐RGE retweeted
I’ve been talking about this for years. Black music cannot thrive without investment, and it cannot thrive when the people who understand the culture are not inside the buildings where decisions get made.
Hip-hop is being deprioritized by major labels. We've seen layoffs of Black execs, and there are fewer people in key roles who understand how to market the music. Artists considering a deal: make sure you’re partnering with a team that understands and can execute your vision.
28
318
15
1,201
33,249
Only in music / art we have this expectation for things to find success without marketing investment. Literally every product in the world pays to advertise in order to increase visibility and ultimately sell.
Label-funded "seeding" campaigns are standard practice now. FTC guidelines require creators to disclose paid promotion, but in music, most don't. That gap, between how songs spread and what we're told, is part of why so many artists face silly "industry plant" accusations.
1
2
261
The difference is today most people aren’t actually buying music.. so people are advertising literally just to get your attention long enough to listen (or use a song in your next post because it’s trendy)
1
43
GE🌐RGE retweeted
Gotta balance the ā€œvisionā€ with the ability to actually reach an audience after the fact.. – at Manhattan, NY
1
9
GE🌐RGE retweeted
Spend money on what makes you money. Glossy music vids don’t sell records in 2024. $$$ amount spent does not equate to creativity nor impact. At this point expensive visuals are a luxury that should come only after you’ve actually generated profit. Don’t dig an unnecessary hole.
Do NOT spend $20k on a music video in 2024.
4
38
3
194
17,762
We def fw ATL Freestyle but I do agree How Fly / the Currensy link definitely elevated Wiz's whole artist proposition. Everything aligned and took off after that.
Unpopular opinion Curren$y saved his career this wasn't "iconic" people used to roast this 😭
109
I’ve showed up for a lot of people who would never show up for me
93
They not gonna make this go viral though.
The internet really gave us access to billions of people and some of y’all only use it to argue.
1
2
272
For the crib
I WANNA START DOING MORE SHOWS AND EVENTS IN CINCINNATI AND MIDWEST IN GENERAL’!! GOTTA BRING THE WORLD HERE’!!
2
123
GE🌐RGE retweeted
Marketing šŸ” Digital šŸ” A&R šŸ” PR šŸ” Brand Partnerships Every dept's understanding and perspective should somewhat bleed into the other. Slightly different expertises of course, but we all essentially utilizing the same platform these days: The internet – at Brooklyn, NY
Replying to @FlowClark
The modern music executive has to understand the digital landscape, general business development, leadership, be able to speak in the conference room, the studio, and at the function..
1
13