@Flite

Flite is a CMP that makes digital advertising more effective for brands, more profitable for publishers, and better ad experiences for consumers.

 San Francisco, CA
flite.com
Joined August 2009
  • Tweets4.3K
  • Following1K
  • Followers2.9K
704Media
The Creative Director Role (As We Know It) Will Not Exist in 10 Years! #Evolve or face #extinction @gpenston @adage bit.ly/2bDEGvV

The Creative Director Role (As We Know It) Will Not Exist in 10 Years

In the future, marketing and creative direction will need to be much more tightly integrated, writes George Penston.

adage.com
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Defining what true 1:1 #marketing is ow.ly/ftRa305yGOC #advertising #CMP #brands #publishers #marketers
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.@Lipton has a fresh #vertical #video campaign ow.ly/eTI43063h98 @MMMagTweets #advertising #CMP
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Defining what true 1:1 #marketing is ow.ly/ftRa305yGOC #advertising #CMP #brands #publishers #marketers
#TV fragmentation encourages #brands to truly personalize #creative ow.ly/WpV930570z3 #CMP #advertising #entertainment
.@Pinterest has gone full steam ahead in increasing data and measurement positioning ow.ly/btgo3060U3I @Adweek @LaurenJohnson #adtech
Tips on ensuring branded content does not scream #ad ow.ly/h8Aq305WeiL @Adweek #advertising #CMP
#Publishers are tapping into @instagram to drive monetization efforts ow.ly/nSFR305We5X @Digiday
Our Report Builder makes it quick and easy for #marketers to make insightful decisions ow.ly/RCVm3052okT #CMP #advertising
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3 tips for #advertisers to capitalize on the #digital #holiday craze ow.ly/OPie304THmB #CMP #advertising #digital
Excellent usage of #video to drive monetization ow.ly/TlrS305NaH4 @Adweek @BuzzFeed @LaurenJohnson #CMP #advertising
Paul Hsu explains how @Flite enables @martinimediainc to bring #luxury #advertisers into digital ow.ly/CIl4304o4bA
A look at the @voguemagazine #digital investment ow.ly/UD6Z305DFgD @Digiday #advertising #publishers
Being too focused on scaling targeted #advertising can hinder the intent of personalization ow.ly/pmY2305DFNk @adexchanger
Here's some pro tips for #marketers breaking into #vertical #video ow.ly/6Mju304NHf1 #advertising
Convergence of #adtech and #martech will drive personalization for consumers ow.ly/xZzl305yRQO @MediaPost @joannaoconnell #CMP
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Time to ditch corporate politics and focus on building beautiful #ads ow.ly/PLDR304Et0e @HOWbrand #advertising #digital #brands
Techniques to consider when planning your #vertical #video strategy - ow.ly/hPQk305o33e #CMP #Velocity
Defining what true 1:1 #marketing is ow.ly/ftRa305yGOC #advertising #CMP #brands #publishers #marketers
Here are some #brand and #publisher strategies to succeed with #mobile #video ow.ly/LDfM304GUM2
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#TV fragmentation encourages #brands to truly personalize #creative ow.ly/WpV930570z3 #CMP #advertising #entertainment
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