@FireworkHQ

Firework is powered by enterprise-grade infrastructure designed to scale personalized video experiences and agentic shopping journeys across digital commerce.

 San Mateo, California
firework.com/
Joined June 2018
  • Tweets813
  • Following140
  • Followers820
191Media
Replying to @FireworkHQ
@FireworkHQ Welcomes Matthew Lynch as New Global Head of Industry, Direct-to-Consumer ow.ly/iMtr30sfWM4 #martech #marketing #Technology #Firework
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Digital Transformation Platform @FireworkHQ Continues Executive Growth with Strategic Hires from Conde Nast, Walt Disney Company ow.ly/E5jb30sccgg #martech #marketing #Technology #DigitalTransformation #Firework
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February: top ten most clicked RTIH #retailtech articles, including @CarrefourGroup @ElodiePerthuiso @OfficialPLT @MajidAlFuttaim @Joe_abiakl @Nike @Roblox @asda @NCRCorporation @getyoti @gorillasapp @RevolutApp @FireworkHQ @what3words @RelexSolutions retailtechinnovationhub.com/…

February 2022: top 10 most clicked retail technology articles — Retail Technology Innovation Hub

These are the RTIH retail systems articles that caught your fancy during February, including Carrefour, PrettyLittleThing, RELEX Solutions, Asda and Nike.

retailtechinnovationhub.com
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Top 10: last week’s most popular RTIH #retailtech articles, including @MajidAlFuttaim @Joe_abiakl @IdealWorldTV @RelexSolutions @gorillasapp @RevolutApp @OliGuy @StandardAI @tryzapp @craftyclicks @FireworkHQ @gopuff @McLarenF1 retailtechinnovationhub.com/…

Top 10: last week’s most popular retail technology articles — Retail Technology Innovation Hub

These are the RTIH retail systems articles that caught your fancy last week, including creating value for all in the metaverse, fruity rapid delivery services, and worlds colliding as retail tech...

retailtechinnovationhub.com
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Is #livestream #ecommerce set to become the next big thing in online buying-selling transactions? Rick Zhuang, CTO at @FireworkHQ shares a few thoughts: ow.ly/sHX730s8yx4 #martech #marketing #Technology #tech
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Shoppertainment startup @FireworkHQ taps execs from Google, Snap, Amex and Albertsons #retailtech #RetailJobs #ecommerce retailtechinnovationhub.com/…

Shoppertainment startup Firework taps execs from Google, Snap, Amex and Albertsons — Retail...

Livestream commerce platform provider Firework has announced four new appointments to its executive leadership team – Suzanne Strasser Grant, Steve Stafford, Eva Wang, and Mark Wurtzel. 

retailtechinnovationhub.com
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Congrats to @Albertsons @FireworkHQ @ShopBealls @TruRating @PALRobotics @1822Denim @3dlook_me @SchnuckMarkets @simberobotics @The_Kooples @YOOBIC. You're shortlisted in the Best Global Retailer/Tech Supplier Relationship category @AwardsRtih #retailtech retailtechinnovationhub.com/…
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Rick Zhuang- CTO, Head of Commerce at @FireworkHQ I met internet innovator Rick Zhuang when working with the @Stanford Graduate School of Business MSx program. #contentcreation #fireworkapp #fireworkhq #interactiveplatform #internetinnovators #latesttech #lifestylephotographer
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Shoppertainment Leader @FireworkHQ Secures Strategic Investment from @Amex Ventures streetinsider.com/PRNewswire… via @Street_Insider

Shoppertainment Leader Firework Secures Strategic Investment from Amex Ventures

REDWOOD CITY, Calif., Nov. 9, 2021 /PRNewswire/ --...

streetinsider.com
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📚LATAM fam: LATAM is the next hot spot for fast-growing mediatech? ↳ Early-adopters: Brazil, Mexico & Argentina spend the most time on the internet ↳ Ripe for mediatech: @FireworkHQ is a great case study ↳ Exchange rates h/t @CarlosMoreiraJr news.crunchbase.com/news/lat…

Why Latin America is the Next Hot Spot For Fast-Growing Mediatech Companies

In the past five years, VC activity in Latin America has exploded. Last year alone, the region tallied $4 billion in deals for the second year in a row and closed a record 488 deals, while its...

news.crunchbase.com
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Firework retweeted
AudPop@Audpopit4 Nov 2021
Thank you for joining us for the first panel of Day 2 during #AudFest2021! Special thank you to our panelists of VIDEO IS EATING THE WORLD - @JulianLeuthold @fireworkhq @elpern @ceofara @theonlykmac, Maya Brewster & Kyle Kaczmarek!
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Firework retweeted
ADWEEK
@Adweek28 Oct 2021
Thanks for joining us for our #AdweekElevate: Publishing summit! Thanks again to our partners, @blueconic, @fireworkhq, @IBM, @OneTrust, @PubMatic, @createonwelcome, @parsely, @htagl, @winmo, @1plusX, @piano_io, @resonatetweets and @sailthru for bringing this event to life.
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Among those ages 55 and older, 38% spend more time watching content on cable than on any other platform, compared with 21% of Gen Xers, 16% of millennials, and just 9% of Gen Z adults. emrktr.co/3Ckah11 #cable #streaming #boomers
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Firework retweeted
ADWEEK
@Adweek26 Oct 2021
More key insights from @fireworkhq's @vyeverstring #AdweekElevate
Key Takeaways 1. Social media content formats are controlling how readers access content on the internet, engaging users with the swipe of a finger 2. Where eyeballs go, ad dollars have followed, making it hard for great storytelling to be monetized on publisher’s websites 3. Adding interactive livestreams and swipeable stories to a publisher site creates shoppable marketplaces and ignites ad revenue growth as users create unlimited impressions with the swipe of a finger

ALT Key Takeaways 1. Social media content formats are controlling how readers access content on the internet, engaging users with the swipe of a finger 2. Where eyeballs go, ad dollars have followed, making it hard for great storytelling to be monetized on publisher’s websites 3. Adding interactive livestreams and swipeable stories to a publisher site creates shoppable marketplaces and ignites ad revenue growth as users create unlimited impressions with the swipe of a finger

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"The way of the future". @KraftHeinzCo has worked with #shoppertainment specialist @FireworkHQ to power a shoppable #livestream event at its #Halloween pop-up store in Santa Monica, CA, as part of a Tomato Blood Ketchup campaign #retailtech #halloween2021 retailtechinnovationhub.com/…

Heinz and Firework team on shoppable livestream Halloween event — Retail Technology Innovation Hub

Kraft Heinz, in partnership with Publicis and Evolve Media, has worked with shoppertainment specialist Firework to power a shoppable livestream event at its Halloween pop-up store in Santa Monica,...

retailtechinnovationhub.com
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I can't thank everyone enough who has joined our #1010shoppingfestival today! We currently have 24,200 people on the @agoodmrkt stream who are learning about products doing good for others & helping to drive awareness of those in need. Thanks to @FireworkHQ for your partnership!
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The latest shortage... is of Christmas stuff 3 months to go, but we're already running outta wreaths (forget 3 French hens, 2 turtle doves, or a partridge in a pear tree) More on today's pod 🎄😳 open.spotify.com/episode/0ph… @RobinhoodSnacks @jackkramer

🧨 “Banned in China” — Firework’s $100M broccoli. Bitcoin’s grounded. Zuck’s burn book.

The Best One Yet · Episode

open.spotify.com
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TikTok-Times: NYT’s digital pivot and the future of engagement on the Open Web whatsnewinpublishing.com/tik… The Times is again breaking down additional digital barriers, pushing the boundaries of what is possible with compelling, immersive experiences in 2021. @FireworkHQ #publishing
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Forget regular online shopping: Live commerce is the future Via @httech tech.hindustantimes.com/tech… @FireworkHQ
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Ten #retailtech investments that should be on your radar, including @JD_Corporate @AldiUK @NisaRetail @jispapp @asda @wayve_ai @Adyen @ZetesIndustries @PTC @AlbertsonsCos @FireworkHQ @jerryluk @StarshipRobots @PetSmart @AfterpayUSA retailtechinnovationhub.com/…
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