I interview the best sports executives every week | Podcaster with a passion for The Business of Sport | Check out my latest episode 👇🏼

Gothenburg, Sweden
Joined October 2018
🚀 How to get a job in sports? This is what I learned from @AndrewBrandt 5 easy steps to crush your sports job interview: #sportsbiz
4
14
3
65
125,965
𝐂𝐨𝐮𝐥𝐝 𝐬𝐡𝐞 𝐛𝐞 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐨𝐟 𝐅𝐈𝐅𝐀? I think Lise Klaveness should be in the conversation. After interviewing Klaveness, President of the Norwegian Football Federation, one thing stood out to me: She doesn’t seem particularly interested in power. Perhaps that is exactly why she should have more of it. Klaveness became the first female president of the Norwegian Football Federation in its 120-year history in 2022. But remarkably, she initially didn’t even want the job. When she was first approached, her answer was: “No, hell no. I really don’t want that.” She eventually accepted because, in her words, she felt “a call to duty.” That tells you something about her leadership philosophy. She also told me: “Power is borrowed.” Leadership positions in football shouldn’t be about building personal empires. The power belongs to the game, its federations, clubs, players and supporters. Leaders are temporarily entrusted with it. Klaveness has also demonstrated something that can be uncomfortable in international sports politics: a willingness to speak publicly when she believes something is wrong. Just weeks after becoming president in 2022, she stood on stage at the FIFA Congress in Doha and challenged FIFA and Qatar over human rights, LGBTQ+ rights and the treatment of migrant workers. When I asked her about balancing speaking openly with potentially building a career within FIFA, she told me: “I have no personal ambitions.” And added: “I wouldn’t want to work where working transparently would stop such a career.” Imagine that philosophy at the top of world football. Of course, being FIFA President requires more than challenging the establishment. Klaveness herself acknowledged this during our conversation. She spoke about learning when to be tactical, respecting cultural differences and recognizing that being direct isn’t always the most effective way to create change. That combination is what makes her interesting to me. Principled - but increasingly pragmatic. Outspoken - but willing to listen. Ambitious for football - without appearing obsessed with personal advancement. And she has lived the sport from several completely different perspectives: - Professional footballer. - Norwegian international. - Lawyer and deputy judge. - Football executive. - Technical director. - Federation president. And now a significant voice within international football governance. Would Lise Klaveness actually want to become FIFA President one day? I don’t know. But when the Gianni Infantino era eventually comes to an end, football will have to decide what type of leadership it wants next. And I think Lise Klaveness deserves to be part of that conversation. Maybe it should be the person who sees power for what it should be: Borrowed. What do you think? Could Lise Klaveness be a future FIFA President?
1
3
178
Would you pay $2.5 / month to support a podcast you like?
1
2
116
Started an organization at 16 when I realized I wasn't going pro and needed more support. With no credentials, I used my iPhone to train kids for free, creating content and building a viral engine that grew the program. #Entrepreneurship #YouthSports #ContentCreation
1
76
Ever wonder why it's so tough to be a referee? Most people criticizing officials haven't walked a mile in their shoes. True respect comes from understanding the pressure they're under. #Sports #RefereeLife
60
Keeping youth soccer accessible: our organization has maintained stable fees for 10 years, proving it's possible to reduce financial barriers in sports, much like in ice hockey. #YouthSoccer #SportsAccessibility
74
Stop making these common youth sports mistakes! #YouthSports #ParentingTips
56
This superstar player shines both on and off the field. Beyond their incredible talent, they are one of the most amazing human beings encountered. #Sports #Inspiration
1
100
The World Cup is dominated by 90% of players in pink boots from just two brands. It's become boring and stifles personality. Contrast this with players who embrace unique, hand-painted boots from smaller brands, showing true expression. #FootballFashion #SportsMarketing
1
2
149
Saw a gap combining elite performance with Fair Trade manufacturing. Wanted a product that felt good and performed well. That's how Senda started. #FairTrade #Performance
101
Becoming a professional goalkeeper at 25, playing for Cape Verde, and legends status. This player overcame side jobs to pursue his dream, leading his nation of 500,000 to a World Cup upset, even drawing with Spain and Uruguay. #CapeVerde #WorldCup
1
163
The data is clear: a huge opportunity exists. In 2 years, I hope we're acting on it, not just debating it. Let's move beyond discussion and start seizing these chances. #Opportunity #Action
1
60
Formula 1's Netflix doc showed sports the power of behind-the-scenes access. Racing's challenge? Connecting fans by telling the stories of jockeys, trainers, and the sport's inner workings, not just the races themselves. #SportsMarketing #Storytelling
1
79
Focus in youth sports shifts from development to winning as players age. However, for younger athletes, development remains key. #YouthSports #PlayerDevelopment
1
61
Early adversity builds resilience. Some teens thrive in college and internships because they've navigated challenges, a lesson parents sometimes miss when seeking more playing time. #Resilience #YouthDevelopment
2
69
Winning isn't the sole priority for player development. Coaches are assessed on player progression into higher teams, not just game results. Playing 'bad football' can jeopardize a job, even with a win. #YouthSoccer #PlayerDevelopment
1
39
Experts say mental performance accounts for 70-80% of your success. While coaches focus on skills, conditioning, and strategy, the mindset often gets overlooked. Train your mind like a muscle—because it is. #Mindset #Performance #MentalTraining
1
1
44
The atoms in a carbon pencil lead are the same as those in a priceless diamond. The only difference is their arrangement. Your choice defines your value. Choose to be the diamond. #Mindset #PersonalGrowth
1
26