I'm obsessed by integrating AI into everything.

Worldwide
Joined October 2012
Filip Merdic retweeted
This video / song is criminally overlooked 😂
I told Claude to make a video about what it's like to be European One day later...
63
104
14
1,548
225,896
Filip Merdic retweeted
I wrote a song about a guy who stresses about his gf's pizza consumption. gave Claude Code the track, lyrics, Midjourney and Higgsfield on Saturday. by Sunday lunch I had this. slop, or a new artform?
54
44
10
528
484,240
This guy's profile description says "media buyer" yet he outsources media buying to an agency for $30k a month.
1
90
PSA for tech companies trying to hire someone like Hector: 1. Build a product that's as good as WisprFlow 2. Hire any eComm growth guys who run paid ads. Important point: don't skip the step #1 The end.
I give up hiring a growth guy in SF. I talked to a dozen of them this month. Every single plan was the same. Wait till the product is ready. Line up influencers. Big launch. That exact plan already killed one of our products. We waited for it to be good enough, then went looking for people with reach to vouch for us. By the time we showed up, nobody cared. Then yesterday I watched @hectorserrranoo walk through how he built @WisprFlow's UGC program. 250+ creators. $100M ARR. That's when it clicked. Every AI startup is trying to poach this guy, and now I get why. There are maybe a handful of people like him in the Bay Area, and they're all taken. Waiting to hire one is just another way of waiting. Ads are creative. Influencer deals are a script. UGC is content. If your content is bad, no growth hire saves you. So we stopped waiting. Now every day we try to put out more genuinely useful content, the kind people save and send to a friend. From day one, before it's ready.
68
Filip Merdic retweeted
The Greatest AI video of all time
778
11,837
1,412
109,334
8,607,551
Media loves to change the narrative as it fits them. Telegraph reported that Nike contract from 2013 was worth £20m which is already more than everything here reported: telegraph.co.uk/football/201…
This is now beyond football. This is one of the greatest scams in the history of mankind. I cannot believe these numbers I’m reading
146
We have the same type of people in Zagreb...
🤖 Made with AI
And now Belgrade neighborhoods
2
220
I actually agree with the premise of the proposal - access to capital for founders and business would solve a lot of European economic problems. But I disagree with the bureaucratic execution through centralized Credit union.
JUST IN - EU President Ursula von der Leyen says that people's savings accounts are a problem and that she must put this money "to the service of European companies" says her plan to "securitize them" and "supervise them" They're coming for your savings, Europe.
83
Great essay: "In a year when almost anything can be generated on demand — an image, a track, a thousand words in any style you can name — the one input that cannot be synthesised is judgment: the taste that decides what is worth making, and what to cut." oanaleonteofficial.substack.…
37
I think he is somewhat right in his premise that aggression and ambition are hugely important. Just underestimates the fact how detrimental regulatory huddles can be when you are still searching for product market fit.
"It’s underestimated how much of a difference aggression and ambition makes. I think 95% of a company's success is that.” @torstenreil on not letting anything stop you: “Everything else is excuses.” “Regulation doesn't matter. Yeah sure it takes longer to start a company in Germany. Yes you have to go to a notary. Who cares?” “It's not a problem.” “The regulations that we are subject to as a defense company with regards to the certification qualification of our systems, export law, and a whole bunch of other things… dealing with confidentiality, classified information, is a hundred times more than what a startup has to deal with in terms of bureaucracy and you can still deal with it.” “It still doesn't slow us down.” “Who gives a shit? Stop making excuses.” “I just don't like when people make excuses.” “You just have to have a few very aggressive companies that point out that everyone else is basically mailing it in, and I think a lot of people are."
1
131
I'm not sure anymore if this guy is a parody or not
3 months ago, I sold my 1st company, Skio, for $105M cash. Now my 2nd company, Icon, just raised $30M to launch something the world has never seen. For $1000, we make 6 human creator ads (no AI, 100% real). We find creators, ship products, write scripts, & edit videos. It's risk-free: - Full refund if you don't love your ads. - You don't pay until you review 6 scripts. - Unlimited human revisions. Today, Icon introduces the world's first Agency. We're not building a normal agency: - We bought a $12M domain. - We're backed by Founders Fund and OpenAI + Google DeepMind leaders. It’s impossible to hire a creative team like ours for even $30K/mo: - Creative Directors who've worked with $100M brands (IM8, Obvi, Ridge). They update our format library daily based on winning ads (street interviews, skits, & 20+ more). - 12+ scriptwriters with $80M in Meta adspend. - 200+ in-house editors who've edited 100K ads. One more thing... We're giving away our internal Google Drive with 1000 winning ads that have driven $100M+ in revenue. You can make $100K copying these ads if you know what you're doing. Want the Google Drive? 1. Retweet this post. 2. Comment "icon". 3. DM me this post’s link & I'll DM you back with the Google Drive. [Bonus] Get 3 free human creator ads if you do the above and we end up working together.
1
49
I knew this was bound to happen the second that "founder mode" BS started. Anyone with any business sense could see right through the narrative that was supposed to hide a declining core business and micromanagement tactics in the absence of any real strategy.
This is pretty much most of my friend's Airbnb stories I have no clue what @bchesky is doing every day He could stop removing negative reviews on Airbnb to make it better When people stop believing in Airbnb listings credibility, it creates such an anxiety around booking because you simply don't know if you will have an experience like the QT below And people will just go book elsewhere for more certainty, as I did We live in the time of honesty and transparency so Airbnb is literally off trend
2
153
A competitor can copy your winning angle. But if you have ten winning ones, it makes copying it impossible. AI can help you find those 10 angles. And then to create funnels for each one. This is insurance against volatility.
1
2
100
10 ad angles built into full funnel. This is what AI enables you now. Each of those used to take a copywriter, a dev and a designer. Because AI is commoditizing the execution, testing all 10 is cheap now.
1
130
$5k profit a month is a small business. unless AI builds you hundreds of them friend's proof: tiny stores ranking on Google search. one per product. searches cap out so he uses AI to create hundreds of different stores. this is the definition of horizontal scaling
1
1
107
Two things that have outsized impacts on AI productivity: 1. Skills 2. Projects Skills give AI models reusable templates of how you work to get consistent outputs. Projects give AI models necessary context to make outputs relevant to your brand and work.
48
The biggest mistake when implementing AI into your business is not cleaning up your data. This is the first step to a successful AI integration: clean up and structure your data so that you have a clean source of truth to build off of.
1
52
Filip Merdic retweeted
My brother posts this every year in the family chat on the 4th. Still hilarious.
843
14,947
954
103,205
6,453,371
Filip Merdic retweeted
After reflection, this new narrative by Palantir is probably much more consequential than people may assume. Palantir is basically being the canary in the coal mine announcing the death of two major assumptions propping up the US economy right now: 1) that AI labs will be able to extract significant economic rent - as opposed to AI models being mere commodities 2) that other countries can accept structural dependency on US technology and services without pushing back on sovereignty concerns Why are Palantir specifically starting to be vocal about this? First off, major middle-powers, even US “allies”, are one by one showing them the door. In June, France announced that the DGSI - its domestic intelligence agency, which had relied on Palantir since the 2015 Paris attacks - would replace it with French firm ChapsVision, with Prime Minister Lecornu explaining (theguardian.com/world/2026/j…) that France “cannot accept new strategic dependencies in the digital sphere” and shouldn't depend on the goodwill of companies “capable of turning off the tap.” Germany moved even earlier: its domestic intelligence service, the BfV, also selected ChapsVision over Palantir (politico.eu/article/germany-…), and the German military has said it will no longer use Palantir at all. Then, just this week, Spain instructed state-controlled companies - including strategic firms like Telefónica, Indra and Navantia - to avoid signing any new contracts with Palantir (aa.com.tr/en/europe/spain-te…). Even in the UK, Washington's most loyal vassal, the NHS's £330 million data contract with Palantir is under review following parliamentary pressure (reuters.com/business/healthc…), and London Mayor Sadiq Khan blocked a proposed £50 million Palantir contract with the Metropolitan Police. Palantir making a lot of noise around them caring about sovereignty makes a lot of sense: it's damage control since they keep being told they're a sovereignty risk. I doubt it will work - because it's true: they are a sovereignty risk - but the fact that they feel the need to be vocal around this tells you where the wind is blowing: they're not shaping the narrative, they're reacting to one they're losing. What they're saying against closed-source AI (basically a broadside attack on OpenAI and Anthropic), is again highly self-serving. Palantir's sudden love of open-weight AI models conveniently coincides with them launching 2 days before a partnership with Nvidia to sell exactly that: open models models (NVIDIA's Nemotron) in sovereign environments. So it's essentially a product launch. It doesn't make what they're saying wrong: it is factual that the value proposition of closed-source AI labs looks increasingly unsustainable. I mean: you're paying 10X the price of Chinese open-source AI models for something that's not really better (or just marginally) and on top of that you have zero control over your data, or the models themselves. When Palantir says that "the architecture that maximally preserves sovereignty is one that enables institutions to own their tribal knowledge, and to compound it as alpha," they're right. I'd add that this also means you shouldn't trust Palantir either with that "tribal knowledge"... they obviously left this part out 😉 When you take a step back, these two things have major implications on many other US companies. SpaceX - which just went public at the largest IPO valuation in history - is one clear example as I describe in my latest article on the new space race with China (arnaudbertrand.substack.com/…). If countries like France concluded with Palantir that they couldn't depend on a company “capable of turning off the tap” when it’s merely analyzing their data, what should they conclude about a company that aims to literally control their entire connectivity - at one man's whim, from space? What percentage of SpaceX's crazy market cap is based on the assumption that foreign governments will not do to Starlink what they're currently doing to Palantir? And SpaceX - or Palantir - aren't alone: a significant proportion of the top US tech giants, who rose in a world where no one questioned American technological hegemony, now face an environment that's much less conducive to the kind of lock-in their business models - and valuations - depend on. When you pair this with the fact that it increasingly looks like the US made a wrong bet with closed-source AI - an extremely expensive wrong bet - the picture that emerges is of a country that bet its economic future on two things - proprietary AI and captive allies - and is losing both at the same time. And to compound the problem, it doesn't help that the official narrative of the US government - via the voice of Jacob Helberg, the Under-Secretary of State (xitter.cf/UnderSecE/status/20694…) - is to be vocally opposed to "AI Sovereignty": essentially telling everyone "you know what, your worst fears are real, our tech companies are really out to undermine your sovereignty." Read Helberg's post (the one I linked) and put yourself in the shoes of - say - a European or Asian leader and ask yourself how you'd react to being told that building your own AI capabilities is "marching in perfect formation into the past," that your pursuit of sovereignty is really just "synchronized mediocrity," and that your only path to the future runs through American technology. If it was me in a position of power, I'd read this as a massive wakeup call: when another country's official position is that your sovereignty is a problem, history says you're about to need it. So yes, it looks like - unexpectedly - Palantir, of all companies, is being quite the canary in the big tech mine. Yes they obviously do this for self-serving and cynical purpose, and yes they're of course also very much part of the problem and not the solution. But it doesn't make them wrong: sometimes it takes a vulture to tell you something is dying.
Our thoughts on the importance of AI sovereignty. 1. Your AI sovereignty dictates your institution’s future. Sovereignty is the precondition for choice. Relinquishing sovereignty transfers the future choices of your institution to others, who are likely to exploit it for their gain and your loss. 2. Data retention is your treasure. Transfer it at your own peril. Your ability to win is dictated by your ability to recognize and use your unique edges, and you keep winning by compounding the underlying data to generate new insights. Transferring that data hands over access to your pre-existing winning plays and yields the means of production for new ones. 3. Tokenmaxxing hijacks your value orientation and decreases your institutional fortitude and intelligence. The pursuit of high token usage incentivizes disposable scripts over robust software — with the addictive feeling of false progress. There is a reason why those selling tokens refuse to charge based on value. 4. Controlling your weights is controlling your fate. Weights are the distilled form of hard-won, accumulated institutional knowledge. If you let others control your weights, you are allowing them to migrate the alpha of your business to theirs. 5. There is no contradiction between sovereignty and alpha. The architecture that maximally preserves sovereignty is one that enables institutions to own their tribal knowledge, and to compound it as alpha. 6. Politicizing the technical issues involving sovereignty is what your adversary wants. Techno-politicization is the wellspring of false sovereignty. Techno-politicization drives decisions that seem to reduce dependency, but ultimately limit agency — especially on the battlefield in the West. 7. Real expertise is existential. Allowing politics or favoritism to determine your technical decisions rewards whoever is best at politics, not whoever is right. Listen to those closest to the problems, not those speaking most compellingly about them. 8. Learn from institutions that are winning or that have consistently delivered. Institutions facing existential threats do not have the luxury of making technical decisions based on political preferences. 9. Only listen to institutions, countries, and people who have a proven record of being right. A track record of correctness is the best and only signal for future correctness. Judging something as right or wrong based on who you like is exceedingly misguided.
312
1,523
227
6,458
2,125,970