In 2022, Hercules Insurance started with just 2 people: Aditya and me. We were told: “If you want power with insurers, sell more motor insurance, ULIPs, and whole life insurance like Policybazaar You will then have negotiating power” We wanted to build Hercules, not another Policybazaar. We chose a different path. We first chose to stick to products that benefit the customers, 📈Health insurance, 📈Critical illness policy, 📈Personal accident policy 📈Standalone cancer policies 📈Term life insurance For 2 years, we focused relentlessly on 📈educating customers, 📈helping with rejected claims and 📈being their voice. We earned nothing during that period. Today, we have: 📈 10,000+ families insured 📈 Access to claims heads across 15 health & life insurers 📈 Access to CEOs of most of these insurers 📈 A dedicated claims team tracking every claim 📈 A content team educating people about insurance We spend 50–70% of our costs on claims support and content. Our principles remain simple: ✅ No spam calls ✅ No mis-selling ✅ No commissions at the cost of customers ✅ Claims support for each and every customer we have We even help people who didn't buy through us Now, other advisors are adopting our approach. Someone asked us:- Are we worried about being copied? We told them:- We are happy others are copying us, It validates clean selling of insurance and claims support, We want hundreds of Hercules-like advisors across India. Because insurance needs more people who put customers before commissions. More people need to trust insurance More agents need to make this happen To our 10,000+ families: thank you for trusting us with your health and lives. ❤️ Our promise: No customer should be left without claims support.