
💡Advisor to CEOs Building Transformative Teams 📍Entrepreneur, Investor ❇️ Ferrazzi Greenlight Consulting 📚 #1 NYT Bestselling Author
San Francisco, CA
Joined July 2008
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I am SO EXCITED to officially announce the launch of my new book, "Never Lead Alone."
I have added a link to pre-order the book here:
nla.givingtons.com/products/…
3. Next to each 1-year goal, write down the people who can help.
Use names if you have them. If you don’t, write the kind of person: someone who’s already done what you want to do, or someone hiring for the role you want.
1. Write down where you want to be 3 years from now.
One big goal is enough to start. Make it specific enough that you’d know whether you hit it.
Every big goal comes with a list of people who can help you reach it.
If you’ve never written yours down, you’re leaving it to luck. I wrote about how to build it in Never Eat Alone.
Here’s how, in 3 steps 🧵
I wrote Never Eat Alone, a #1 New York Times bestseller on networking, and I’ve seen 2 types of networkers.
People avoid the first. They go out of their way for the second.
Here’s the difference, so you know which one to be 🧵
The first is asking you for a favor. The second is doing you one before you’ve asked.
That’s the person people remember, and the one they go out of their way to help back.
“Why would anyone important want to know me?”
If you’ve ever thought that, here’s my answer: send them something worth reading.
Here’s what to write, and who to send it to 🧵
3. Send it, and say why you thought of them.
Something like: “Here are some cool ideas I think you’d like to be on top of,” plus one sentence on how it connects to what they’re working on.
Do it for a few people, some you know well and some you don’t.
If you reach out to people and they keep ignoring you, it’s usually because they don’t see the value you bring.
In Never Eat Alone, I wrote 4 rules for this, and they still work for any cold outreach today, a DM or a cold call.
Here they are đź§µ
4. If they can’t meet, ask for something smaller.
A short call instead of lunch, or a date next month instead of this week.
Just make sure you end with a time on the calendar.
