💡Advisor to CEOs Building Transformative Teams 📍Entrepreneur, Investor ❇️ Ferrazzi Greenlight Consulting 📚 #1 NYT Bestselling Author

San Francisco, CA
Joined July 2008
I am SO EXCITED to officially announce the launch of my new book, "Never Lead Alone." I have added a link to pre-order the book here: nla.givingtons.com/products/…
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3. Next to each 1-year goal, write down the people who can help. Use names if you have them. If you don’t, write the kind of person: someone who’s already done what you want to do, or someone hiring for the role you want.
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Nobody reaches a big goal alone, and now you know exactly who can help you with yours. Pick the first name on your list, and reach out.
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1. Write down where you want to be 3 years from now. One big goal is enough to start. Make it specific enough that you’d know whether you hit it.
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2. Work backward from it. What needs to happen in the next year to get there? And in the next 3 months? For each, set an “A” goal and a “B” goal, the two that would move you furthest.
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Every big goal comes with a list of people who can help you reach it. If you’ve never written yours down, you’re leaving it to luck. I wrote about how to build it in Never Eat Alone. Here’s how, in 3 steps 🧵
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I wrote Never Eat Alone, a #1 New York Times bestseller on networking, and I’ve seen 2 types of networkers. People avoid the first. They go out of their way for the second. Here’s the difference, so you know which one to be 🧵
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The first is asking you for a favor. The second is doing you one before you’ve asked. That’s the person people remember, and the one they go out of their way to help back.
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So the next time you get into a great event or a dinner, ask yourself one question before anything else: Who can I bring?
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“Why would anyone important want to know me?” If you’ve ever thought that, here’s my answer: send them something worth reading. Here’s what to write, and who to send it to 🧵
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3. Send it, and say why you thought of them. Something like: “Here are some cool ideas I think you’d like to be on top of,” plus one sentence on how it connects to what they’re working on. Do it for a few people, some you know well and some you don’t.
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Knowledge is free, and anyone can forward a summary now. What stands out is that you knew what they needed. That’s why important people will want to know you.
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If you reach out to people and they keep ignoring you, it’s usually because they don’t see the value you bring. In Never Eat Alone, I wrote 4 rules for this, and they still work for any cold outreach today, a DM or a cold call. Here they are 🧵
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4. If they can’t meet, ask for something smaller. A short call instead of lunch, or a date next month instead of this week. Just make sure you end with a time on the calendar.
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Before you send your next message, check that it has all 4. If saying all 4 takes longer than 15 seconds, cut it down.
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