Alberto Ferrari is a Business Intelligence consultant. He is also a speaker in international conferences like European PASS Conference and PASS Summit.

Settimo Torinese - Italy
Joined July 2010
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Alberto Ferrari retweeted
The time has come: in 2026, ๐˜‚๐˜€๐—ถ๐—ป๐—ด ๐—”๐—œ ๐˜๐—ผ ๐˜„๐—ฟ๐—ถ๐˜๐—ฒ ๐——๐—”๐—ซ ๐—ต๐—ฎ๐˜€ ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฏ๐—ฒ ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ. We also created three new video courses that should not become obsolete in two weeks! ๐—”๐—œ ๐—ณ๐—ผ๐—ฟ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—•๐—œ: ๐—œ๐—ป๐˜๐—ฟ๐—ผ (๐—ณ๐—ฟ๐—ฒ๐—ฒ!) ๐——๐—”๐—ซ ๐˜„๐—ถ๐˜๐—ต ๐—”๐—œ: ๐—˜๐˜€๐˜€๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น๐˜€ ๐——๐—”๐—ซ ๐˜„๐—ถ๐˜๐—ต ๐—”๐—œ: ๐—ฆ๐—ฐ๐—ฒ๐—ป๐—ฎ๐—ฟ๐—ถ๐—ผ๐˜€ We have a page dedicated to AI for Power BI and DAX, where you can also find the link to these courses: sqlbi.com/ai/?aff=twitter I wrote a long post to recap what has changed between 2023 and 2026, and trying to answer many questions I expect to receive: sqlbi.com/blog/marco/2026/09โ€ฆ I am looking forward to receiving all types of comments! ๐Ÿ™‚
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Alberto Ferrari retweeted
Microsoft is retiring its Whiteboard app on September 14. Here is what we drew instead: free, open source, and native to Windows 11.
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Every single screenshot... DAX is soooo simple, compared to aligning a relationship!
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Alberto Ferrari retweeted
Learn how to highlight a single data point among a distribution in #PowerBI; no custom visuals required. Bonus if you like D&D, cause we're analyzing the statistics of monsters. It's summer after all, let's have fun with it. ๐Ÿ“ sqlbi.com/articles/highlightโ€ฆ ๐Ÿ“ฝ๏ธ youtu.be/l0DETT4QR_Y?si=cFm0โ€ฆ
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Replying to @ehansalytics
I hate to admit itโ€ฆ but ALL is so much more sexy than REMOVEFILTERSโ€ฆ thereโ€™s this see-not-see thing that makes me use it more often than I should! :))
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Replying to @markwaltercpa
This looks like a smart statement. Just canโ€™t believe I wrote it! :)
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Alberto Ferrari retweeted
Hints from a book from the future: โ€œHonestly, it would be better to be a good data modeler and a mediocre DAX author than a DAX guru but a poor data modeler. Therefore, if data modeling is not your cup of tea, roll up your sleeves and start learning it. Maybe during the pauses, while reading this book: you will attain two great goals at once.โ€
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Alberto Ferrari retweeted
The ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ถ๐—ป๐—ด ๐——๐—”๐—ซ book (aka ๐—ง๐—ต๐—ฒ ๐—•๐—ฟ๐—ถ๐—ฐ๐—ธ, as it is 800+ pages) is now ๐—ฎ๐˜ƒ๐—ฎ๐—ถ๐—น๐—ฎ๐—ฏ๐—น๐—ฒ: - Paperback (Black & White) - Hardcover (Color) - eBook (PDF, Kindle, ePub) ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐—บ๐—ผ๐—ฟ๐—ฒ: sqlbi.com/articles/the-optimโ€ฆ ๐—ข๐—ฟ๐—ฑ๐—ฒ๐—ฟ ๐—ผ๐—ป๐—น๐—ถ๐—ป๐—ฒ: sqlbi.com/books/optimizing-dโ€ฆ
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Replying to @ehansalytics
Mine is sixโ€ฆ I just cannot think about any other way to workโ€ฆ
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Alberto Ferrari retweeted
๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜ ๐—Ÿ๐—ฎ๐—ธ๐—ฒ ๐˜ƒ๐˜€. ๐—œ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—บ๐—ผ๐—ฑ๐—ฒ ๐—ถ๐—ป ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—•๐—œ What is the right choice between Direct Lake and Import mode in Power BI? #powerbi #vertipaq #directlake #import sqlbi.com/blog/marco/2024/04โ€ฆ
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Alberto Ferrari retweeted
The ๐˜ƒ๐—ถ๐˜€๐˜‚๐—ฎ๐—น ๐—ฐ๐—ฎ๐—น๐—ฐ๐˜‚๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ in #powerbi introduced a new concept: the ๐˜ƒ๐—ถ๐˜€๐˜‚๐—ฎ๐—น ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐˜…๐˜. This article+video introduces EXPAND and COLLAPSE, two functions to navigate the visual context. #powerbi #visualcalcs sqlbi.com/articles/introduciโ€ฆ
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Alberto Ferrari retweeted
I will speak at SqlBits 2024 in Farnborough and at the Microsoft Fabric Community Conference in Las Vegas! #sqlbits #fabricconf
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Alberto Ferrari retweeted
I am glad to announce that @kurtbuhler has started to work with us at SQLBI. The video describes the most difficult part of the job. ๐Ÿ˜Ž Read more: sqlbi.com/blog/marco/2024/03โ€ฆ
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Alberto Ferrari retweeted
This article+video from @kurtbuhler describes the different approaches to format your #dax measures in #powerbi semantic models using format custom and dynamic format strings. sqlbi.com/articles/improvingโ€ฆ
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Alberto Ferrari retweeted
Short, sad story. Once upon a time, there was a ๐™ก๐™–๐™ฏ๐™ฎ data modeler. Their semantic model did not work. End of the story. Credits: @FerrariAlberto #powerbi #datamodeling
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Replying to @Rad_Reza
Sorry to hear this, Reza. Words are uselessโ€ฆ a big hug!
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Alberto Ferrari retweeted
This article+video shows how to compute ratios when row-level security hides some of the data, and you need a percentage that includes the hidden rows in the comparison. #powerbi #dax sqlbi.com/articles/computingโ€ฆ
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Alberto Ferrari retweeted
The DirectQuery over SQL section of the Optimizing DAX video course is now available! More than five additional hours of lectures, assuming you know how to optimize SQL afterward. #dax #optimizingdax #powerbi Read more: sqlbi.com/blog/marco/2023/11โ€ฆ
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Alberto Ferrari retweeted
Are you ready for SQLBi-ts Unveiled?๐Ÿ˜‰ The #SQLBI team - @marcorus and @FerrariAlberto - are taking to the stage to officially announce #SQLBits2024!๐Ÿ” Join us LIVE on your desired platform, links below!๐Ÿ”— 3PM EU, 2PM UK, and 9AM East Coast THURSDAY 14TH SEPTEMBER!๐Ÿ“…
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Obtaining a straight line with an arrow pointing left to right in the diagram view of Power BI Desktop is insanely hard. Next time you see a figure like this, appreciate the effort! :)
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