Hollywood has produced nearly 50% fewer TV shows than it did before the 2023 strikes. Meanwhile, brands are building their own studios, hiring Hollywood veterans and increasingly funding the kind of entertainment that used to come from traditional studios. Companies from Gap to Starbucks to Kraft Heinz are hiring Hollywood veterans for in-house entertainment divisions — creating a new landing spot for industry talent as TV production continues to decline. Now Ben Affleck is directing ads, Timothée Chalamet is starring in brand campaigns and celebrities are increasingly treating advertising as another form of creative work. hollywoodreporter.com/busine…