The majority of the people don't live in the US. And although the US has the largest GDP, the majority of the world's GDP is outside the US. Which is why marketing your product or service globally rather than only domestically is one of the easiest ways to grow. It's how my ad agency, NP Digital, has continually grown, even in a bad economy. But there is one big issue: most global marketing campaigns break, usually at the first level phase... translation. Check out the data below. Don't break at the first step.