Publisher. Builder. Investor. Writing about online business, leverage, and building a life that feels less like work and more like choice.

Vancouver, BC
Joined October 2014
Fat Stacks ®️ retweeted
A newsletter client of mine makes $2M+/year with just 95K subscribers. Here's exactly how he does it: There's an old saying: "Riches are in the niches." In newsletters, this is huge. I've worked with clients who had hundreds of thousands of subscribers and still struggled to monetize. Not because their content was bad. Because their audience was too broad. No clear ICP. No premium advertisers. Just a big list going nowhere. My client took a different approach. Here's the 4-step strategy he used: 1 ) Reverse-engineer your ad dollars He looked at his existing advertisers and asked three questions: · Who pays on time? · Who has serious budgets? · Who's actually making money advertising with me? That told him exactly which advertisers were worth building for. 2 ) Define your golden audience Once he knew his best advertisers, he went deep on the ICP they were chasing. He's in the financial space. He could've picked "retail investors" and called it a day. He didn't. He niched down. Then niched down again. Kept going until he found a niche within a niche that his top advertisers couldn't easily reach anywhere else. 3 ) Go all in on that niche With a crystal-clear audience, everything clicked into place. Ad creative spoke a specific language. Targeting got sharper. And advertisers immediately got the value of his list without needing a sales pitch. 4 ) Charge a premium His advertisers were used to paying for massive lists where only a small slice matched their ICP. Now they had a 95K list that was almost entirely their ideal customer. They paid for that. Happily. He raised his rates. His cost per subscriber stayed the same. Same costs. Way higher ROAS. The result is $180K/month from a 95K list.
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Fat Stacks ®️ retweeted
My Facebook page is printing $20,000 per WEEK. 🤑 Here's your plan if you want the same👇 STEP 1 - Choose a fun niche that's popular with wealthy, older Americans...
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Writing on the same topic over and over again doesn’t make you boring. It makes you rich 🤑
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Fat Stacks ®️ retweeted
So...uhmm...I think we broke Facebook? This post got so much reach and engagement that Facebook Insights literally ran out of space to show all the data. And, for those who say web traffic from Facebook is dead - this was a link share post! [🧵👇]
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Fat Stacks ®️ retweeted
Half way through October, not too bad for Medium earnings. This month, for the first time, I wrote a unique article completely for Medium. I usually just repurpose my Weekend Growth newsletters.
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Fat Stacks ®️ retweeted
This is Rick Rubin. He's a music producer who's worked with Jay-Z, Kanye & Lady Gaga. He doesn't know anything about music & made $300M. His badass philosophy for creativity is why artists come to him. Here's the philosophy:
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Fat Stacks ®️ retweeted
Anne Moss@AnneMossYeys3 May 2024
Picture the impact we could have if we banded together to advocate for our rights and interests with tech giants and policymakers. Imagine having a network of fellow web publishers to lean on. A real trade association where professional publishers can learn from one another and advance our field. That is the vision of the Web Publishers Association. A trade association does not happen overnight. This is a major endeavor. It will take a long time and a significant budget to get us there. The legal implications alone are very different from putting together a course or a mastermind. Lawyers and PR companies and a team to maintain the association - those all cost a LOT of money. Board members including @tonythill @FatStacksBlog @yoyaoh @caseybotticello @zacjohnson @ShaneDutka Laura Peters, Kyle Kroeger and myself, have already invested thousands of dollars each - not to mention a lot of time - into creating the basic framework, incorporating and applying for nonprofit status. (Yes, it's a nonprofit. None of us is getting paid for this, but instead we all put in money to cover some of the initial costs.) But this is only the beginning. And we can't do this without you. If you consider yourself a professional online publisher and content creator with a stake in the future of our industry, please support the WPA initiative so we can move on to the next phases of the plan. Any contribution to the fundraiser - big or small - goes towards setting up the WPA as the first trade association for small web publishers. And we've put together "thank you bundles" for donations of $100, $200 or $300. See more here => webpublishers.org Before you reply with questions, PLEASE, visit the site and read through all the pages. We've listened to your feedback and have made multiple adjustments, including explaining more about the plan and the timeline. It's not perfect, and it never will be. But I trust that enough professional online publishers understand the importance of getting together now and building a stronger future together.
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Fat Stacks ®️ retweeted
The right question isn't whether SEO is dead or not. The right question is whether it's a good investment of time or money. For small publishers, the answer is no. Are there better opportunities? Yes. What are they? Facebook, Pinterest, Email.
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Replying to @searchliaison
@searchliaison @dannysullivan @JohnMu A few years ago I traveled to Peru and wrote the first guide for Huchuy Picchu, which was a newly opened hike at that time. My blog post ranked #1 on Google for years, which makes sense, because I did the hike myself and other Peru websites just recycled what I wrote without going there. Before HCU, people stealing my content like this weren't a big problem because Google had the sense to rank me over them (Bing still has me at #1). After HCU, Google has dropped me down to #14 in the search results and I'm being outranked by lots of spammy commercial pages using MY photo of MY wife, while recycling MY words with AI. This is one example of many. I try to be patient at first, but it's been 6 months. At what point is Google liable for promoting stolen content like this while demoting me, the original author, without a fair explanation? How is this update helpful?
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Fat Stacks ®️ retweeted
Choose the right article to promote. Here's the step-by-step process to find it: 1. Log into your Strevio account, select the timeline for the last 2 weeks, and sort your best-performing posts by number of clicks. 2. Check the CTR for those posts. It's a really important metric.We look for a CTR of 5%+ to make sure the arbitrage works. 3. Visit your Mediavine/Raptive dashboard and review the RPM of these posts. It needs to be at least $30 to be effective. The higher, the better.
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Fat Stacks ®️ retweeted
Anne Moss@AnneMossYeys21 Mar 2024
The Web Publishers Association is happening! 🤩🧵 We're a group industry veterans have established the Web Publishers Association as a nonprofit (status pending). Our goal is to unite content creators, bloggers, YouTubers, and influencers to advocate for our interests, provide valuable resources and networking opportunities, and shape the future of the web publishing industry. To do this right, we need your support. We’ve launched a fundraiser, asking for a contribution to the WPA. To make the decision a no-brainer, we’ve created a bundle of info products and discounts worth more than $1,200 to give publishers in return for their contribution. Support the movement => webpublishers.org
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Fat Stacks ®️ retweeted
Organic Social is now my top channel 🎉 Yesterday's traffic sources... #fuckgoogle
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Fat Stacks ®️ retweeted
Anne Moss@AnneMossYeys14 Mar 2024
EU legislation regarding AI likely to come into effect within a couple of months. Some of it applies to generative AI. Looks like there's a requirement to label AI-generated images, video and sound files. I don't see anything regarding text, which is interesting. 80.lv/articles/a-new-law-res…
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Big news for small publishers. Thanks @mediavine
Meet Journey by Mediavine, a new ad management solution for content creators built on the technology you know and trust. Journey helps creators monetize their sites starting at around 10,000 monthly sessions. (Yes. 10,000.) Learn more at bit.ly/4aeaFyw.
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Fat Stacks ®️ retweeted
Anne Moss@AnneMossYeys11 Mar 2024
Google can't kill blogging or niche sites, or whatever you want to call our sites. I've been publishing sites before the term "niche site" or even "blog" were invented. More importantly, long before Google came to be. The internet is not "Google's turf". It's the Internet. It's everyone's turf. I never bothered with Google's guidelines because it's them that need to chase my content. Not the other way around. The fact that they even issue guidelines is all backwards. I always thought so, and still do. (My traffic actually increased this week. Diversified as before. A lot of it is from Google, which I appreciate. Sometimes they still manage to do their job as a search engine and get people to websites. But even if they don't, I'm still a web publisher and will continue to attract my audience via multiple channels, with what *I* see as helpful content).
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Fat Stacks ®️ retweeted
A worthwhile read with HUGE antitrust implications in light of the Reddit deal … Key takeaway is that the HCU is PUNITIVE IMHO, that’s a massive legal problem because Google has ADMITTED Reddit has a significant mix of unhelpful content And yet they REWARD their contractual partner Reddit, while PUNISHING Reddit’s competitors for the exact same thing If that’s not anticompetitive behavior, what is?
Impacted by the September HCU(X)? You should read my latest post -> 5 ways that Google’s helpful content system could evolve based on the evolution of previous punitive algorithm updates like Panda and Penguin I provide various scenarios of how the helpful content system could change, while also providing some background information about other punitive algo updates like Panda and Penguin. There is a lot you can learn from how those systems evolved over time. gsqi.com/marketing-blog/goog…
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Fat Stacks ®️ retweeted
I attended the Mediavine Premiere Retreat conference in Mexico, and here are my 8 key takeaways: 1. The Mediavine Premiere Retreat is by far the best conference or meetup I've ever attended. I've been to many marketing and SEO conferences around the world, but none compare to the value, knowledge, and fun of this one. A key factor is that to be invited, you need to own at least one website on Mediavine making at least $500K/year, with many earning much more. I met people there making up to $5M/year on Mediavine. The attendees are incredibly smart and successful in their own ways, offering a wealth of learning opportunities from their stories and business strategies. 2. Most attendees consider themselves publishers rather than SEO geeks, yet they're still crushing in search traffic. They see their operations as businesses and are not worried about traffic sources, often having multiple and looking to expand them. 3. I was surprised by the number of people successfully leveraging Google Discover and Pinterest, with some getting between 1-10M visits from these two sources alone. Although I've had huge success with Pinterest, Google Discover was new to me, and I learned a lot about it at the conference. 4. Email marketing is seen as the future, and everyone is eager to adopt it. I've known @FatStacksBlog for a few years online, but meeting him in person at the conference was a pleasure. I learned so much about email marketing from him. Jon is as cool in person as he is online. 5. Almost nobody is using AI to create content, and many have a no-AI policy. While everyone is familiar with AI and uses it for personal tasks, it's not being used to create content for their main sites, though some are experimenting with it on other websites. 6. The openness at the conference was refreshing. Unlike other conferences where people are secretive about their websites and niches, here, everyone's website name was on their badge, and they were open to sharing and helping. It's rare to see such a lack of fear of competition, and it was nice to witness. 7. A few people recognized me from my online presence, which was surreal. Hearing how they've achieved great success partly due to my advice and boosting their income with Facebook traffic, made me incredibly proud. One individual, (Hey Matthew!), went from 0 to $30K in 3 months thanks to the strategies I share online and in my list. 8. The conference itself was uniquely organized, with the official part lasting only about 4 hours over three days, unlike the boring 8-hour speech days at other conferences. Mediavine shared their best insights in these few hours, including a Q&A session. The informal setup meant you could easily approach anyone during meals or parties. Learning wasn't limited to the conference room; much of it happened while chilling on the beach and drinking cocktails. One night, I hung out with @JNowatschin and Chris, sharing stories and laughing until I cried. Beyond everything else, it's moments like these that are truly priceless. It was incredibly fun. Being my first trip to Mexico, I can confidently say, Mexico is amazing!
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Fat Stacks ®️ retweeted
Yesterday was a good day for Facebook follower growth.... Here's how I did this 🧵👇
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Fat Stacks ®️ retweeted
Anne Moss@AnneMossYeys31 Jan 2024
"GREAT INFORMATION ♡" "Love this!" Call me old-fashioned, but when people appreciate my content, it warms my heart Google didn't deem the information on this site helpful, but - based on their "time on page" and comments - actual readers seem to think otherwise. So, no, I'm not going to try and fix anything. My site ain't broken - Google is. Hopefully, they'll fix it at some point in time and provide their users with better results, but that's on them, not me * Plausible stats screenshot of some of the posts from the last 30 days. Facebook traffic.
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Fat Stacks ®️ retweeted
Anne Moss@AnneMossYeys21 Jan 2024
I've been playing around with Facebook traffic for a while now. It's still going strong. Stronger month by month, actually. I recently shared my two current strategies in an email with the list, and people said that was helpful, so I created a post around that. Here's the X version. (Hey, I said X and not Twitter! Maybe Elon knows what he's doing after all?) The interesting thing about Facebook, is that there is no actual "blueprint" for an overall strategy. I've been experimenting with multiple pages, and talking to others who do well on Facebook, and they each have their "schtick" that works for them. It's a bit like SEO, really. Just because something works for you, it may not work for someone else - and vice versa. You should tailor your strategy to your niche, site, audience and specific page. I'm saying this because I'm seeing courses about Facebook traffic coming out. That's fine - people who decide to share their insights/finds for a fee is a legitimate business model. And it's fine to buy these courses and learn from them - I would and do. Just don't expect silver bullets. I don't think there are any in Facebook marketing, anymore than there are in SEO. Just saying, to keep things in perspective if you decide to read my post about my current strategies - yeys.com/2-facebook-page-str… And here's the nutshell version for X - I employ two strategies on our Facebook pages at this point. 1. Go viral and skim the cream. Post super viral stuff, like memes and inspirational quotes. Append the most relevant link you have to that. The idea is that if a post reaches a million people, you just need 1% CTR to get 10K site visitor. Before you get too excited - Getting to a million people isn't easy. Getting 1% CTR on a viral post is VERY hard. You'll be lucky to get 0.01%, realistically. But it's not impossible. The key is in matching up the Facebook creative with your article. 2. The Accumulative Clicks Strategy Create content that resonates with the audience of that page and offers them value on solving a problem you know they're dealing with. It's not something that they actively searched for, so you need to know the niche well to know their unspoken pain points. Those posts won't be as viral but when done correctly, they offer a great combination of reach and high CTR. This is about getting averages of hundreds of visitors per post and drawing on the accumulative effect of repeating such posts multiple times a day. More info in the post (including a few examples). You're welcome to ask more here, but please don't ask before you read the post. Thanks!
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