Sr Director of New Products @ McClatchy (Prev: @phillyinquirer). Fan of my dog, Philly, food & Gritty, fluent in giphy.
Philadelphia, PA
Joined January 2013
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These women have been such an inspiration to me over the past few years, so grateful to have had the chance to ✨finally✨meet them IRL! #ONAWLA ‘21 💕
Kat Sheplavy retweeted
One of the great mistakes is to judge policies and programs by their intentions rather than their results.
— Milton Friedman
Philly friends: my old team at @PhillyInquirer just launched a new weekly newsletter that is all about Real Estate in Philly. Do yourself a favor and sign up here 👉inquirer.com/newsletters/rea…
Welcome to the team @HaleyAVelasco !!
After 5 years at @WSJ, today, I am starting a new role with @mcclatchy as an Audience Engagement Manager.
I am excited to take on a new challenge and join @TravelingAnna's Editorial Experimentation team to further grow audiences around some awesome products!
Kat Sheplavy retweeted
I appreciated this timely email explanation from the @guardian about an arrant newsletter send. The place has always excelled at transparency and treating its audience as customers and people, instead of as merely IP and email addresses.
Kat Sheplavy retweeted
Product Manager is both a creative role & an operations role. Furthermore, the operations work gets much better with creativity & creative work gets better with operations awareness. Embracing this will yield better long-term results than being dogmatic about one particular side.
Kat Sheplavy retweeted
The @CalMatters 2022 voting guide frames candidates as applicants and residents as hiring managers and it's another great example of making civic engagement content more accessible and actionable!
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Yeah @sapnaSF!!!!! Congrats to you and to all of the amazing women of the 2022 #onawla cohort!!!!! journalists.org/2022/03/16/i…
Kat Sheplavy retweeted
At @newsproduct #NPASummit22?
You can join @kevglobal @Fancy_KatShep and me on navigating boundary-crossing work. (If you're in product, it's all boundary-crossing work.)
It's likely to be part therapy, part tactical solutioning. Join the discussion on Friday at 2:30ET!
Kat Sheplavy retweeted
Here's how I 'frame' my own Discovery process, and the 'tools' I used to help.
These aren't all of the activities that happen during Discovery, but help with alignment and focus.
So...in its most condensed form, it goes something like this...(1/8)
Kat Sheplavy retweeted
As they grow in size, teams within megacorps and startups tend to implicitly bias more towards Project Thinking and not enough Product Thinking.
Product Thinking is a mindset and a process that, once you see, you cannot unsee it.
Product Thinking, Project Thinking, a thread:
Kat Sheplavy retweeted
If this photo of Jason Kelce gets 20k RTs, we’ll make it our new avi. Deal?
#WPMOYChallenge Kelce
Congrats @laurencaguirre on this well deserved promotion! I could not be more thrilled for you!
I’ll be over here cheering you on and taking notes. 💕
✨ some personal news ✨
I am now Audience Editor for Enterprise and Innovation at @PhillyInquirer! This is a step up into exploring new ways to connect readers to our journalism, mainly off-platform.
And I am so excited for the challenge.
I am in total awe every day of the amazing team @TravelingAnna put together in such a short amount of time. So grateful to be a part of it!
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Now that day 1 is a wrap, I’m thrilled to announce that I have joined the amazing @TravelingAnna at McClatchy as Program Manager for Editorial Experimentation - we are a new team focused on building products that reach new and underserved audiences across the country!
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Some professional news: after 5.5 wonderful years with The Philadelphia Inquirer, I’ve decided that it’s time to move on to my next adventure.
Saying farewell to my amazing team and colleagues from across the company has been bittersweet to say the least, but I’m proud of all we have accomplished together, and am incredibly excited about what’s to come (I’ll share more on this in a few weeks).
In the meantime - the product team at The Inquirer is in search of someone to step into my old role as Product Manager for reader experience: xitter.cf/beckybowers/status/143… Happy to chat with anyone who is interested!
EXCITING JOB ALERT: I'm hiring a product manager for reader experience, to step into the shoes of the great @Fancy_KatShep.