Brendan Falkowski (@Falkowski) header
Brendan Falkowski (@Falkowski) profile picture

Helmsman of @GravityDept — responsive design is my ship and eCommerce my sails. Swayed by vintage motorcycles and photo walks.

San Francisco, CA
Joined July 2007
Photo by Brendan Falkowski (@Falkowski)Photo by Brendan Falkowski (@Falkowski)Photo by Brendan Falkowski (@Falkowski)Photo by Brendan Falkowski (@Falkowski)Photo by Brendan Falkowski (@Falkowski)Photo by Brendan Falkowski (@Falkowski)Photo by Brendan Falkowski (@Falkowski)Photo by Brendan Falkowski (@Falkowski)Photo by Brendan Falkowski (@Falkowski)Photo by Brendan Falkowski (@Falkowski)
Brendan Falkowski retweeted
I really do think `linked-parameters` will change the Icon System game on websites. blog.master.dev/svg-linked-p… It means we can use `<img src="/icon.svg">` (caching! lazy loading? alt text, srcset, so much!) and have FULL styling control on the inside. It's all upsides.
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Brendan Falkowski retweeted
one does not simply reveal a password 👁️
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Brendan Falkowski retweeted
I’m making a new site profiling the world’s BEST designers. You’ve seen backyard designers, you’ve seen craft deck.. but you’ve NEVER seen anything like this! Here’s a sneak peek video.
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Brendan Falkowski retweeted
Do yourself a favor and drop wherever you’re doing and devour every single word of this. Study it like you’re going to have an exam on it tomorrow. I’m serious. This is pure gold. Thanks @addyosmani for so eloquently explaining what I’m fed up trying to explain one on one to people. Please also post it somewhere else so I can send it to non-X folks as well? 🙏🏼
Every time we've made it easier to write software, we've ended up writing exponentially more of it. When high-level languages replaced assembly, programmers didn't write less code - they wrote orders of magnitude more, tackling problems that would have been economically impossible before. When frameworks abstracted away the plumbing, we didn't reduce our output - we built more ambitious applications. When cloud platforms eliminated infrastructure management, we didn't scale back - we spun up services for use cases that never would have justified a server room. @levie recently articulated why this pattern is about to repeat itself at a scale we haven't seen before, using Jevons Paradox as the frame. The argument resonates because it's playing out in real-time in our developer tools. The initial question everyone asks is "will this replace developers?" but just watch what actually happens. Teams that adopt these tools don't always shrink their engineering headcount - they expand their product surface area. The three-person startup that could only maintain one product now maintains four. The enterprise team that could only experiment with two approaches now tries seven. The constraint being removed isn't competence but it's the activation energy required to start something new. Think about that internal tool you've been putting off because "it would take someone two weeks and we can't spare anyone"? Now it takes three hours. That refactoring you've been deferring because the risk/reward math didn't work? The math just changed. This matters because software engineers are uniquely positioned to understand what's coming. We've seen this movie before, just in smaller domains. Every abstraction layer - from assembly to C to Python to frameworks to low-code - followed the same pattern. Each one was supposed to mean we'd need fewer developers. Each one instead enabled us to build more software. Here's the part that deserves more attention imo: the barrier being lowered isn't just about writing code faster. It's about the types of problems that become economically viable to solve with software. Think about all the internal tools that don't exist at your company. Not because no one thought of them, but because the ROI calculation never cleared the bar. The custom dashboard that would make one team 10% more efficient but would take a week to build. The data pipeline that would unlock insights but requires specialized knowledge. The integration that would smooth a workflow but touches three different systems. These aren't failing the cost-benefit analysis because the benefit is low - they're failing because the cost is high. Lower that cost by "10x", and suddenly you have an explosion of viable projects. This is exactly what's happening with AI-assisted development, and it's going to be more dramatic than previous transitions because we're making previously "impossible" work possible. The second-order effects get really interesting when you consider that every new tool creates demand for more tools. When we made it easier to build web applications, we didn't just get more web applications - we got an entire ecosystem of monitoring tools, deployment platforms, debugging tools, and testing frameworks. Each of these spawned their own ecosystems. The compounding effect is nonlinear. Now apply this logic to every domain where we're lowering the barrier to entry. Every new capability unlocked creates demand for supporting capabilities. Every workflow that becomes tractable creates demand for adjacent workflows. The surface area of what's economically viable expands in all directions. For engineers specifically, this changes the calculus of what we choose to work on. Right now, we're trained to be incredibly selective about what we build because our time is the scarce resource. But when the cost of building drops dramatically, the limiting factor becomes imagination, "taste" and judgment, not implementation capacity. The skill shifts from "what can I build given my constraints?" to "what should we build given that constraints have in some ways been evaporated?" The meta-point here is that we keep making the same prediction error. Every time we make something more efficient, we predict it will mean less of that thing. But efficiency improvements don't reduce demand - they reveal latent demand that was previously uneconomic to address. Coal. Computing. Cloud infrastructure. And now, knowledge work. The pattern is so consistent that the burden of proof should shift. Instead of asking "will AI agents reduce the need for human knowledge workers?" we should be asking "what orders of magnitude increase in knowledge work output are we about to see?" For software engineers it's the same transition we've navigated successfully several times already. The developers who thrived weren't the ones who resisted higher-level abstractions; they were the ones who used those abstractions to build more ambitious systems. The same logic applies now, just at a larger scale. The real question is whether we're prepared for a world where the bottleneck shifts from "can we build this?" to "should we build this?" That's a fundamentally different problem space, and it requires fundamentally different skills. We're about to find out what happens when the cost of knowledge work drops by an order of magnitude. History suggests we (perhaps) won't do less work - we'll discover we've been massively under-investing in knowledge work because it was too expensive to do all the things that were actually worth doing. The paradox isn't that efficiency creates abundance. The paradox is that we keep being surprised by it.
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Brendan Falkowski retweeted
debugger console.log
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Brendan Falkowski retweeted
hbd willem
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Brendan Falkowski retweeted
One of my closest friends sent me this from @rogerfederer's speech yesterday. I love it. So relevant to many aspects of life — really resonates with how I think about building and growing @Rivian.
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Brendan Falkowski retweeted
✴️ @GravityDept started 15 years ago. Status: normal/operating Personnel: still just @falkowski Also, happy Earth Day 🌎🌍🌏🌐
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Every. Single. New. Google. Product.
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Brendan Falkowski retweeted
RIP Carl Weathers. Find your Happy Place.
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Brendan Falkowski retweeted
Little UI polish tip — add `pointer-events: none` to elements like dropdown menus while they are fading out so things like hover interactions on the elements behind them happen immediately, instead of kicking in after the transition is done.
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Brendan Falkowski retweeted
No-JS hamburger menu w/the popover API: Browser handles: - clicks on hamburger & close btns - esc key to exit - tab nav - spacebar + enter key toggle (open & close) - light dismiss (click away) close How: <btn popovertarget="menu">..</> <div popover role="menu" id="menu">..</>
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Brendan Falkowski retweeted
You are in the house of Elrond. And it is ten o’clock in the morning, on October the twenty-fourth, if you want to know.
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Brendan Falkowski retweeted
16 years.
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it is my duty to spread the word #TIL
it's my duty to inform you there is a way to set your preferred date format to ISO 8601 (YYYY-MM-DD) in System Settings
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Brendan Falkowski retweeted
Social media apps as Lord of the Rings characters, a thread: Twitter: Twitter is Gollum. Began as a normal halfling. Overexposure to evil left it thin and stretched and bitter.
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Brendan Falkowski retweeted
Goddamit Amazon. @dpreview was the absolute gold standard for basically my whole life for camera reviews. What a complete and total shame. dpreview.com/news/5901145460…
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Brendan Falkowski retweeted
This exchange between Halli (a wonderful and generous creative force who is also building 1500 ramps to improve accessibility in Iceland @rampur) and the world’s most incompetent CEO is something to behold.
This quoted post is unavailable.
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