Most of the creator economy has been built around reaching people everywhere. Local businesses need something different: creators who live nearby, posting about places their viewers can actually walk into. Today we’re launching @TryNearbyCom as part of @ycombinator S26, live with 120+ paying restaurants across Southern California. We have spent the last 10 months doing restaurant visits with creators and sitting with hundreds of owners, learning what they actually need. That work grew us over 130% since the batch started with over 90% retention since November. Excited to continue to make local businesses discoverable online, and to turn millions of locals into creators for the businesses around them.