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We start, acquire, and advise B2B SaaS Companies. Scaling a portfolio of Cos to a $100mm in ARR. Follow our cos: @SynProApp, @LanteriaHR, @OmnidotUs and others.

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Joined May 2016
Photo by FirstPrinciples - A Tech Holding Company (@FPHoldCo)Photo by FirstPrinciples - A Tech Holding Company (@FPHoldCo)Photo by FirstPrinciples - A Tech Holding Company (@FPHoldCo)Photo by FirstPrinciples - A Tech Holding Company (@FPHoldCo)Photo by FirstPrinciples - A Tech Holding Company (@FPHoldCo)Photo by FirstPrinciples - A Tech Holding Company (@FPHoldCo)Photo by FirstPrinciples - A Tech Holding Company (@FPHoldCo)Photo by FirstPrinciples - A Tech Holding Company (@FPHoldCo)Photo by FirstPrinciples - A Tech Holding Company (@FPHoldCo)Photo by FirstPrinciples - A Tech Holding Company (@FPHoldCo)
You promise your stakeholders to deliver a project in 3 months. But it's not even half done by then because there was so much work you didn't plan for. Now you've lost trust creating misalignment between expectations & results. Here's how you avoid that:firstprinciples.io/saas-reso…
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Embrace the oranges and stay "a-peeling"! 🍊🤣
Just got gifted a basket of all orange goodies by my team because apparently I wear orange too often🍊😂 Time to change up my wardrobe and enjoy some citrus snacks - thank you @FPHoldCo
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Maximize your marketing funnel's potential! Join us for our upcoming webinar and get insider tips from a top industry expert. Register now! #marketingstrategy #webinar firstprinciples.io/saas-reso…
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60 minutes to transform your marketing funnel and drive conversion! Register for our upcoming webinar and get ready to increase your conversions. Limited spots available! #marketingfunnel #freewebinar firstprinciples.io/saas-reso…
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Want to 5x your conversions and harness the power of the marketing funnel? Join our webinar on Feb 15th at 8:00 AM EST! Register now! #marketingfunnel #freewebinar firstprinciples.io/saas-reso…
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We believe in the power of small, consistent progress and strive for 1% growth every day. 🚀 We wish for India to continue to work towards progress in the same spirit, as every small step leads to a brighter future. 🇮🇳🇮🇳🇮🇳 Happy Republic Day! 🎉🎊🎉
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We're so glad to have you as part of our team for another year Prateek.🎉 As you enter your fourth year with the company, it's clear your hard work and leadership skills have not gone unnoticed. Your dedication and commitment to the team is an inspiration to all of us.💪
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Get ready to curl up with a good book! Our company readers have scoured the shelves and compiled a list of the best reads out there. From life-altering self-help to heartwarming romance, this list has it all. Don't let a dull moment pass - dive into these page-turners!🧵📚
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Introducing you to FP’s most powerful People ops team ever: @VeenaKV5 aka ’ Wonder Woman’ 🦹‍♀️ Jasneek Anand aka ‘Coach’ 🐼 Surbhi Vadgama aka 'The Helping Angel' 👼 Kartik Bapat aka ‘Tony Stark’. 👨‍💻 Amrita Patwal aka 'The Sparkling Bubbles'. ✨ #team #leader #lifeatFP
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Best leaders invest in their new team members and support their success. Ensure the success of your team both personally and professionally. They will aid you in completing the task you have given them.
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SMBs have a higher viral coefficient and a “word-of-mouth” coefficient than enterprises. But SMBs also have a much higher churn rate compared to enterprises. Don't prioritize big clients over small ones just because they have lower turnover rates.
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Welcoming our new hires at FirstPrinciples! 🎉 We are excited to have you all onboard and hope to share many victories together! Welcome Aboard!!🥳🥳 #lifeatFP #teambuilding
You take your business to the next level by doing boring things consistently: - follow up faster - hire better people - make a better copy - Optimise your site
Fortune is made selling things that people don't stop buying Improve something boring, so people continue to buy it and won't stop using it. Sell high value, not high ticket size.
Start observing problems around you to find a startup idea, and stop thinking of potential ideas. Monetize on small problems rather than chasing far ideas.
Learn to differentiate b/w Selling: - Vs pitching - Vs presenting - Vs convincing - Vs manipulation The goal of the sale is to help the prospect to make a decision.
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How to build profitable SaaS business: 1. Select the target market (NOT THE IDEA!) 2. Talk to the target customer 3. Select the problem 4. Pre- Sell your solution 5. Develop the smallest solution
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"Startups are counter intuitive" @paulg The most startup became big by gradually monetizing the next smallest thing"
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