"People see the car, but they don't see the face as much... [Personalities] is where people get attached." NASCAR driver Denny Hamlin tells FOS what the American mororsports organization can learn from F1, and how it all starts with getting to know the drivers and teams better.

College sports now has its own Super PAC with the goal of supporting the Protect College Sports Act. @achristovichh has the details ⬇️

"Who would have ever thought in their wildest dreams that a fitness instructor would be able to provide for their family... Peloton did that." Peloton fitness instructor and sports personality Ally Love tells FOS how pivotal instructors have been for the company's growth.

.@dennyhamlin is racing against @23XIRacing this weekend, the team he co-owns with Michael Jordan. He tells us the unspoken rule he should follow 👀

"It's been proven that having a salary cap does make sense for the business." White Sox part-owner Mat Ishbia tells FOS his thoughts on the MLB labor negotiations and why pairing a salary cap with a salary floor could actually make it "pro-player."

JJ Watt has signed a multi-year deal to serve as lead game analyst of the NFL on CBS. Watt is permanently succeeding Tony Romo and will call CBS's next Super Bowl in 2028.

⚾️ Rays-Brewers can’t stop the MLB lockout 🏀 Watching every NBA game will cost you $771 🏈 @EllynBriggs on how Jaguars fans can spend eternity at the stadium Get your daily brief on the business and culture of sports, listen to FOS Today now: gofos.co/4Bl80l8