The Shopper-First Brand Agency. Trusted to make every interaction an opportunity to build a brand and change behavior.
Joined March 2015
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FCB/RED retweeted
We’re here and excited to talk shop at #shoptalk2023 all week. Say hi, if you see us! @shoptalk
After a few months of rumblings, the retailer has officially launched its new digital media advertising platform that enables supplier partners to efficiently reach new and existing shoppers through highly targeted content.
pathtopurchaseiq.com/cvs-lau…
'You get 2 seconds to engage consumers online': Mars neuroscientist shares key findings thedrum.com/news/2020/08/13/… via @thedrum
FCB/RED retweeted
The online c-store will offer around 2,000 grocery and restaurant items and deliver in 30 minutes or less. retaildive.com/news/doordash…
FCB/RED retweeted
Hyper-personalization, experimentation with store formats, and tech-driven efficiency are key for brick-and-mortar strategy in the new retail era ahead #storeinnovation #RetailSpaces
hubs.ly/H0trYmf0
New Alexa features allow brands to improve voice-enabled interactions w/ consumers. In particular, Quick Links opens the possibility for richer convos between brands & consumers who initiate voice-powered interactions after seeing an online ad with a link venturebeat.com/2020/07/22/a…
An honor to partner with @JackDaniels_US and @customink on the Stand By Your Bar program, benefitting the USBG National Charity Foundation.
Join Jack in leaving a tip that means the world to the men & women behind the bar. Hit the link below to rep your hometown with your own custom Stand By Your Bar t-shirt. Net proceeds will benefit the USBG National Charity Foundation. bit.ly/CustomInkTW
#jackdaniels
FCB/RED retweeted
Extended time at home has enlightened consumers to the idea of home reimagination. Whether it be new interior design, or simply a new project, people are getting hands on. chutegerdeman.com/when-diy-a… #thefutureofretail #DIY
Congrats @budlight for celebrating the return to sports with new spot, "Beer Vendor – Calling Talking". FCB/RED is thrilled to have developed this campaign to help fans get excited for gameday! youtu.be/7-8MjrjVLCA
Our new “Bud Light Vendors” campaign reminds sports fans to stock-up on their fave beer & provides conveniently aggregated, and searchable product avails & home delivery options. 🍻 adweek.com/brand-marketing/b…
QR codes have been around for years, but had not been widely adopted by consumers. COVID-19, however, has breathed new purpose into QR codes as retailers & consumers seek touchless ways to facilitate commerce. pymnts.com/news/payment-meth…
5G is hot, hot, hot, and it’s now available on Xfinity Mobile at no extra cost. To introduce 5G at retail, we created an exciting design concept that communicated the benefits of 5G to customers in a uniquely Xfinity way.
Walmart to launch Walmart+, their Amazon Prime competitor. Anticipate the service being beneficial for brands with a relationship with Walmart & a presence in their stores; Walmart+ will make it easier for consumers to get those brands into their homes. vox.com/recode/2020/7/7/2131…
FCB/RED retweeted
"Retail has been moving toward “frictionless” checkout, which limits or eliminates personal contact between customers and store associates, for several years. However, since the outbreak of COVID-19, the industry has rapidly accelerated the adoption" ow.ly/rbFn50AvldE
FCB/RED retweeted
The pandemic is providing opportunities for retailers to explore greater utilization of mobile devices in-store... an avenue brands can also use to enhance engagement post-COVID. Great insights from Alasdair Lennox at FITCH here.
hubs.ly/H0s9_-g0
FCB/RED retweeted
Travel, sporting events, concerts, amusement parks, and much more hang in the balance. With large crowds of people gathering in these scenarios, it’s understood why guests may be reluctant to participate. chutegerdeman.com/regaining-… #customerexperience
FCB/RED retweeted
How COVID-19 is affecting store development + design hubs.ly/H0s0FYL0 #retailspaces #storedesign #storedevelopment #retail
FCB/RED retweeted
Consumer optimism paired with creative brand initiatives is instilling the travel bug in us once again. ow.ly/UwEt50Aol7I #travel #covid19
Check out Jack’s new ready-to-drink products, Jack Cans! Our team helped launch the product in 15 markets by developing a creative campaign including POS, OOH, and social.
New Jack Cans are here! Enjoy perfectly mixed Jack cocktails made with real Jack Daniel’s, ready to go. Available now in select U.S. markets.
For more information visit: jackdaniels.com/en-us/whiske…
#JackCans
With shoppers looking for ways to save money, more premium brands will need to rethink their approach to providing their shoppers value beyond just price.
pathtopurchaseiq.com/survey-…