@FBLmag

The world’s first and only magazine dedicated to music promo. A @FATdrop publication.

 Berlin, Germany
medium.com/feedback-loop
Joined April 2017
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  • Followers154
19Media
Which streaming platform is best for you?

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DJs wearing masks has taken on a new meaning since this one was published! buff.ly/2EoXphp
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Support independent music journalism!
Drowned in Sound ⚓️@DrownedinSound20 Jul 2020
Buy a subscription to a music magazine you love FFS. Do it. Like, now. Or see them close. Here are a few suggestions: a thread, etc 🧵 👇
Feedback Loop retweeted
Music Ally
@MusicAlly16 Jul 2020
The Best Music Music Marketing Campaigns During #Lockdown musically.com/2020/06/11/the…

The Best Music Marketing Campaigns During Lockdown

The initial response within music marketing to lockdown was to charge into livestreaming – seeing it as a way to plug at least part of the hole created by mass concert cancellations. Several weeks in...

musically.com
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New article exploring livestreaming options. Check it!

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Spring 2020 updates to the FATdrop pre-release promo platform medium.com/feedback-loop/upd…

Updates: New Features Round-up

A number of features have just gone live on your FATdrop account. Here’s a summary of what’s new:

medium.com
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New add-on from @fatdrop lets clients pull their report data straight into Google Sheets medium.com/feedback-loop/fat…

FATdrop reports — Google Sheets Add-on

Pull your feedback reports straight into Google Sheets. No more copy & paste.

medium.com
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Inside the mixtape. New post discussing the evolution and use of the format as a promotion tool. medium.com/feedback-loop/wha… #NipseyHussle @hypercolour @officialgiggs @OnceUponAGrime @Drake

What A Time To Be Alive: Why The Mixtape’s Not Dead

The evolution of the mixtape and what we can learn from Nipsey’s $100 Hussle

medium.com
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New post up about promoting your label through radio. @AliceAustin3 talks to @netilradio @subcityradio @_JohannaKnuttsson_ and gets listening recommendations on @nts_radio @ninjatune @reprezentradio and more. Check it! medium.com/feedback-loop/how…

How Your Label Can Ride The New Wave Of Radio

New stations are forging their own culture and creating world-class content for global audiences.

medium.com
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Pandora is letting you add your own voice snippets to play before or after your tracks - for commentary on tracks, links to merch etc buff.ly/2IUEmwU
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From Dopplereffekt to Daft Punk to Deadmau5, how masks have proved a powerful marketing tool.

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Great practical tips on filming a music video on a budget buff.ly/2TNOeJF
How music PRs are dealing with fewer media outlets to promote their music to buff.ly/2thanVp
Next-level virtual concerts: Marshmello played to an audience of 10m who could each buy special dance-moves for $15. What a world! buff.ly/2WG2ZQQ
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Here's a novel promo idea: Use this service to get Uber and Lyft drivers to play your new release to their passengers. buff.ly/2RvZfO0
Interesting way give visual appeal to streaming releases: Spotify Canvas is a brand new feature to add moving visuals to tracks. buff.ly/2UvNRmZ
Novelty marketing idea: This service lets artists get personal with their fans by text message without giving out their real phone number. 📱 buff.ly/2MI4EAx
Spotify continue to expand their advertising options (now including the popular Discover playlists). Here's a useful intro on advertising to Spotify's free-tier users buff.ly/2G4hLuL
Predictions on marketing strategies for 2019 from various experts. Some good tips here. buff.ly/2VYkBqu
Insights into how Indian label @TSeries used innovative marketing techniques to become the biggest music channel on @YouTube with several videos topping 300m views. buff.ly/2EzNdAs
The first series of Under The Label was all Berlin-based labels. What city should we focus on for the next series? buff.ly/2QJbb3a
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