@ExtendingReach

Marketing insights and services to help professionals grow and businesses thrive. Start extending your reach today!

 Silicon Valley, CA
extendingreach.com
Joined October 2013
  • Tweets5.2K
  • Following11.5K
  • Followers12.8K
1Media
Start monitoring #NLRB appointments, decisions, and enforcement activity. "NLRB's traditional independence from the White House has been significantly diminished, with potentially lasting consequences for federal labor relations." Thx @SHRM shrm.org/topics-tools/employ… #SMB #startup

Supreme Court Declines to Review Wilcox Firing

The Supreme Court declined to review Gwynne Wilcox’s NLRB firing, reinforcing President Trump’s presidential authority and raising implications for employers.

shrm.org
29
Take heed #webdevelopers and #security professionals: "Two flaws...could allow an attacker to run their own commands on a PHP-based server without logging in." Thx @mashable mashable.com/tech/php-vulner… #SMBs #startups #cybersecurity #vulnerability #PHP #CISO

PHP vulnerability update: PHP issues today explained

Two serious flaws in software that powers a large share of the web leaked ahead of their fix. Now attacks have reportedly started.

mashable.com
80
Don't be afraid to give a public stance on current events. There are some issues that retain majority support for businesses to speak out about. Thx @marketingcharts marketingcharts.com/brand-re… #marketingstrategy #SMB #startup #customerinsights
23
"The so-called #AI race, which has long been defined by advances in frontier AI models, is really about who can get their hands on enough power." Do you agree? Thx @axios axios.com/2026/10/20/goldman… #datacenters #strategy #energy #SMBs #startups #TechTrends #economy

"Power is probably the forever bottleneck": Grid delays threaten the AI race.

The US power grid can't handle the AI boom.

axios.com
24
Interesting insights into the #FinancingStrategies required to build modern data centers. Thx @MorningBrewInc cfobrew.com/stories/meta-see… #financialtechnology #SMB #startup #CFO #founder #entrepreneur #datacenters #AIBubble

Meta seeks flexibility in data center financing

Corporate finance director details its strategies to get digital infrastructure projects up and running.

cfobrew.com
32
"The companies are effectively acknowledging that in this industry, managing AI’s social consequences may become part of the cost of doing business." Thx @MorningBrewInc brewmarkets.com/stories/tech… #AI #FutureofTech #investors #strategy #SMBs #startups #entrepreneurs #founders

Tech’s conscience has a ticker

What Anthropic and SpaceX's public benefits say about their industry.

brewmarkets.com
27
If you want to close the sale, make sure you know what's happening inside the buyer's decision-making process. Nice #salestips @hubspot blog.hubspot.com/sales/harde… #SMB #startup #entrepreneur #smallbiz #founder

The hardest part of the sale happens in a room your seller isn’t in

Most stalled deals trace back to the same problem: the buyer couldn’t defend the decision internally. Here’s how you can get ahead of it.

blog.hubspot.com
53
Do you support tougher rules and the establishment of a new international body overseeing best practice for AI development? Thx @CSOonline csoonline.com/article/423627… #AI #FutureTech #governance #techlaw #SMBs #startups #entrepreneurs

Cyberattack AIs must be trained only on air-gapped systems, hundreds of AI researchers say

Expecting the most powerful AI models not to find their way through firewalls and proxies is asking for trouble.

csoonline.com
46
If Gen Alpha isn't on your radar, maybe they should be. Nice insights @marketingdive marketingdive.com/news/5-way… #marketingstrategy #SMB #startup #entrepreneur #smallbiz #retailer #digitalmarketing #branding #creators #influencermarketing

5 ways marketers can make a lasting impact with Gen Alpha

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.

marketingdive.com
1
36
If you're wondering which Halloween trends your biz should focus on, these insights might help. Thx @socialmedia2day socialmediatoday.com/news/go… #retailers #onlinemarketing #holidaymarketing #SMBs #startups #entrepreneuers #digitalmarketing #ecommerce

Google shares 2026 Halloween trends

This year’s annual Frightgeist overview offers movie-inspired costumes from films including “Obsession,” as well as regional U.S. trend advice.

socialmediatoday.com
28
Is the runway for second-tier #AI players over? Thx @404mediaco 404media.co/character-ais-ba… #SMB #startup #entrepreneur #investor #founder #AIBubble

Character.ai's Bankruptcy Documents Show the Economics of AI Don't Work

Character.ai enshittified its product but was still burning tons of cash, its bankruptcy documents say.

404media.co
69
Take heed business professionals... Thx @securityweek securityweek.com/small-ai-mo… #IoT #AI #cybersecurity #security #AIsecurity #SMBs #startups #entrepreneurs

Small AI Models Could Soon Self-Replicate on IoT Devices, Anthropic Warns

Experiments show cheap TV boxes can run capable AI models, and small models may soon be able to spread across such devices on their own.

securityweek.com
40
If your biz can't afford higher wages, these options might help workers. Thx @MorningBrewInc hr-brew.com/stories/wages-hr… #hr #compensation #employeebenefits #SMB #startup #smallbusinessowner

When higher wages are off the table, HR leaders turn to these strategies

Benefits pros say they’re considering paying employees more frequently, redesigning healthcare plans, and connecting them with already-available programs.

hr-brew.com
41
Keep an eye on economic trends... Thx @MorningBrewInc healthcare-brew.com/stories/… #strategy #healthcare #healthcarecost #Medicaid #OBBB #SMBs #startups #smallbiz

Urban hospitals are closing as often as rural hospitals, data shows

Closures have led to a loss of more than 24,000 hospital beds in the last 15 years.

healthcare-brew.com
1
38
"McKinsey says about 770,000 workers a year will need to change occupations to keep up—roughly 3.6 times the normal pace." Are you doing what it takes to stay ahead? Thx @MoneyTalksNews moneytalksnews.com/million-a… #jobseekers #FutureOfWork #AI #jobmarket #hiringtrends #startup #SMB

11 Million Americans May Need a New Line of Work. 5 Signs You’re One

The jobs going away aren’t random. If two or more of these describe your paycheck, the clock’s already running.

moneytalksnews.com
20
Nice tips for improving retention, generating engagement, and turning viewers into customers @SMExaminer socialmediaexaminer.com/yout… #socialmediatips #videomarketing #SMBs #startups #entrepreneurs

YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers : Social Media Examiner

Keep viewers hooked and convert views into real business revenue. Master the BINGE scripting method to boost your YouTube retention and search reach.

socialmediaexaminer.com
19
Keep an eye on new #AIsecurity scenarios. Thx @BleepinComputer bleepingcomputer.com/news/se… #cybersecurity #infosec #SMB #startup #entrepreneur #CISO

Musician sent to prison for $10 million streaming fraud using AI bots

A North Carolina musician was sentenced to 18 months in prison for collecting more than $10 million in royalties from Spotify, Apple Music, Amazon Music, and YouTube Music in a massive streaming...

bleepingcomputer.com
49
Nice tips for building #brandloyalty @hootsuite blog.hootsuite.com/brand-loy… #SMBs #startups #entrepreneurs #founders #retailers #ecommerce #AI #socialmediatips #BrandGrowth #customerloyalty

How to build brand loyalty: 7 strategies that work for 2026

Brand loyalty fades when a cheaper option is one click away. Discover 7 strategies for 2026 and track progress with NPS, CLV, and sentiment.

blog.hootsuite.com
1
31
How far will your biz go to protect its brand from being damaged by #AI use or overuse? Thx @guardian theguardian.com/technology/2… #strategy #branding #SMBs #startups #retailers

Misuse of AI is brands’ top reputational threat, new survey says

The findings come after warnings from tech leaders that AI placed in the wrong hands could trigger larger threats such as nuclear war or bioweaponry destruction

theguardian.com
49
Take heed #marketing professionals.... Thx @TheHackersNews thehackernews.com/2026/10/fa… #security #cybersecurity #infosec #AISecurity #AI #AIAdvertising #AdTech #hackers #phishing #MediaBuyers

Fake ChatGPT, Gemini, and Claude Ad Portals Capture Credentials and MFA Codes

A human-operated phishing platform impersonates AI ad tools to capture credentials and MFA codes through browser-in-the-browser login windows.

thehackernews.com
46
Load more