We are an extension of your marketing team, so you can scale your content with vetted writers and senior editorial teams without adding headcount.
Austin,Texas
Joined December 2011
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Express Writers | Your Content Marketing Partner retweeted
A7. Establish Key Performance Indicator (#KPI) goals that tie into your overall business goals. Typically they could include impressions, likes, shares, clicks, conversions to a sale or consultation. Regularly evaluate to continuously improve the strategy. #ContentWritingChat – at King of Prussia, PA
Q7: How do you know if your social media content is performing well? What are the key metrics you should track in your analytics? #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A1: You have to know your audience. Where do they spend their time digitally and what's their mindset when they're there. If it lines up with what your brand has to offer, it should be a good place to cultivate. After that, pay attention to the data! #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A6. Posting content regularly on social media is advisable, as long as the quality of content is up to par and it’ll vary based on the platform and target audience. Posting around lunchtime and the end of the workday has been optimal, in my experience. #ContentWritingChat – at King of Prussia, PA
Q6: How often should you post on social media to see success? And are there optimal posting times to stick to? #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
Regularity definitely helps. And my engagement has sky-rocketed more than ever since I started attending #TwitterSpaces. You’re there in a virtual room that transcends even posting! #ContentWritingChat
Q6: How often should you post on social media to see success? And are there optimal posting times to stick to? #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A5. Create a unified #ContentMarketing strategy that integrates distribution of your content through #EmailMarketing, adding social feeds on your website, sharing content to relevant industry groups or organizations that accept contributor content. #ContentWritingChat – at King of Prussia, PA
Q5: Social media is a busy place, so it’s easy for your content to get lost in the crowd. How can you ensure your posts are getting seen by your target audience? #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A5: If you want your content to be seen, try posting at optimal times throughout the days (when your audience is most active). Also, use relevant hashtags to target your ideal audience. #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A4. Create visually appealing content that is on-brand and identifiable with the rest of your content across the internet and the real world. Try to stick with a theme. Don’t post anything that appears to be random because it could confuse your audience. #ContentWritingChat – at King of Prussia, PA
Q4: Images and videos can make your social media content more eye-catching. Are there any dos and don’ts when creating imagery for your posts? #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A4: You don't have to be a graphic designer to create amazing social media images. If you can hire one, fantastic! But if not, @canva is an amazing tool. #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A3: Ultimately, it's smart to replicate elements of your previous social media posts that have been successful. How long were the captions? Was there a graphic? Certain hashtags? #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A3. The most shareable content on social media resonates with the user, supports their views, informs or entertains them and makes them look good for sharing it #ContentWritingChat – at King of Prussia, PA
Q3: What makes a social media post shareable? Are there certain elements that can be replicated to spark engagement and shares? #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A2. Once you’ve determined who your target audience is, you should be able to identify one or more persona’s, which should provide insights into what kind of content they are interested in, what forms, when they are online, etc #ContentWritingChat – at King of Prussia, PA
Q2: Once you’ve chosen your go-to social media platforms, it’s time to plan and create content. How do you figure out what your target audience wants to see from you? #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A1. Consider the platform where your target audience is already using, the mindset that they are in when they use the site and how your content will look and fit on the site. #ContentWritingChat – at King of Prussia, PA
Q1: Social media is a great way to reach and connect with your audience, but how do you choose which platforms are worthy of your time and attention? #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A2: Use your existing analytics to determine which content topics generate the most engagement from your audience. That's a good indicator you'll want to cover them more often. #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A1: It all goes back to which platforms your audience is most active on and where you're able to utilize your strengths. Find that sweet spot! #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A7. Some of my fav places are @SMExaminer and #SMMW23 (Social Media Marketing World Conference), @LamarTyler's Traffic, Sales & Profit Program, @PatFlynn, @AmyPorterfield for email, @AMA_Marketing, my girl @StaceyonSocial, @robertoblake for YouTube... #contentwritingchat
Q7: Where can someone go if they want to stay updated with the latest in content marketing? Do you have any favorite resources you turn to? #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A7. @HubSpot, @hootsuite, @socialmedia2day and @B2Community are a few great content marketing news sites. I also share digital marketing news frequently through my company @Symmetricalmm #ContentWritingChat #Marketing #TwitterChat #Balancesmm – at Philadelphia, PA
Q7: Where can someone go if they want to stay updated with the latest in content marketing? Do you have any favorite resources you turn to? #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A7: @CMIContent is always a great resource for shaping your content marketing strategy. #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A6. Reviewing the engagement rate, clicks, feedback, leads, conversions and web page performance are a few ways to collect feedback and begin to identify trends. #ContentWritingChat – at Philadelphia, PA
Q6: Of course, what works for one brand might not necessarily work for yours. How can you determine if your new content marketing strategy is paying off? #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A6: First, set goals... What are you hoping to achieve? Then, you're able to track the right metrics. Are you growing your community, getting more engagement, or generating sales? #ContentWritingChat
Express Writers | Your Content Marketing Partner retweeted
A5. Sharing relevant and credible industry news, expert insights, participating in #TwitterChats, creating polls and engaging graphics will continue to be a part of my content marketing strategy in 2023. #ContentWritingChat – at Philadelphia, PA
Q5: Based on previous success, which elements of your 2022 content marketing strategy will you be carrying over into the next year? #ContentWritingChat
