Hands up who has been enjoying free live sports on their TV this summer? 🙋‍♀️📺 Hear from Jonathan Thompson, CEO at Everyone TV, as Freely commissions research into why free live sports are so important to fans across the UK. everyonetv.co.uk/news/opinio… @Freely_tv

Just because you can watch a new Freely TV anywhere there’s Wi-Fi, doesn’t mean you should. Freely - the new way to do free TV 📺👌 Unveiling the new Freely brand campaign 'Set yourself Freely' created and devised by @TMWagency @Freely_tv #FreelyTV

Freely launches today in a landmark collaboration between @BBC, @ITV , @Channel4 and @channel5_tv, marking the beginning of a journey to secure the future of free TV in the UK. Thanks to launch partner @HisenseUK, and welcome to our newest partner @TiVo 📺🌟🎉

Free TV is ‘alive and well, and kicking’ @laheggessey tells industry experts at Outside the Box 2024. Heggessey praises UK PSBs for what they do best, ‘hearing British voices, seeing British life’ on screen, referencing the biggest TV moments from the past year. #OTB24 #Freely

Everyone TV chairman @erikhuggers speaking yesterday at #OTB24 on what makes free TV in the UK so unique. The unrivalled, world-class content from the UK’s public service broadcasters paired with their ability to collaborate. @BBC @ITV @Channel4 @channel5_tv

And with that, we wrap-up another fantastic Out of the Box conference. With huge thanks due to @cathynewman, our host extraodinaire. #OTB24 over and out!

Broadcasters at the highest levels collaborating not just agreeing in the direction of travel feels like a monumentally important moment for the industry. You have to jump on this boat now, says Erik. #OTB24

The PSB ecosystem is incredibly valuable in the UK country it is no surprise to @erikhuggers that the UK's creative industry is so strong and internationally respected. @freely_tv is making an enormous step where IP streaming will be the main way people consume video #OTB24

Politicians rarely come on to a show knowing what they want to convey to the public, or what they believe in remarks @andrewmarr9 and @DamianCollins suggests the redemption for both professions can be sought in authenticity. Standing up for what you believe in cuts through #OTB24

The body language and dynamic between journalist and politicians is combative. Journalists can use aggression where politicians evade. @andrewmarr9 recollects an interview with Boris Johnson whose evasive manoeuvres were akin to “lying down under a very slow moving tank”. #OTB24

The shift from dining with to dining on politicians came about in the 1960s says @andrewmarr9 when those conducting interviews spoke as and believed themselves equals to politicians for the first time. #OTB24

The politics of PSB take centre stage here at #OTB24 as @AndrewMarr9 dives into conversation with @DamianCollins OBE MP, Former DCMS Minister & Former Chair of the DCMS Select Committee. They’ll be discussing the ever changing relationship between politicians and the media #OTB24

Broadcaster & Journalist @ayeshahazarika doesn’t buy the premise people are turning from news but rather we don’t offer a range or style of stories. Paxman style interview and space for in-depth reporting. Post Office scandal only entered mainstream news from an ITV drama #OTB24

Money taken out of journalism as well as increasing attack from political sphere has changed the landscape. Journalism's playbook hasn’t changed, tends to ignore big knotty stories. Until you admit those problems you can’t change, says @craigoliver100 of @fgs_global #OTB24

Broadcaster & Journalist @JPonpolitics has joined the stage alongside a panel of the experts to delve deeper into the insights shared by @nicnewman #OTB24

Broadly PSB remain the most trusted sources in the UK despite trends towards declining trust in the UK media. Trust is slippery however and distrust in BBC has almost doubled. But impartiality remains king, ranked most valued among those surveyed #OTB24