Our newest blog covers how to write for human and machine readers, why customer behaviour is more useful than surface-level personalisation, and where automation can improve the customer journey. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗯𝗹𝗼𝗴 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 >> tinyurl.com/djh97nj6 #EmailMarketing #MarketingAutomation #CustomerExperience #BusinessGrowth #Everlytic

Industry benchmarks cited in The Inbox Effect 2026 suggest that behaviour-triggered emails can generate 𝘂𝗽 𝘁𝗼 𝟭𝟲 𝘁𝗶𝗺𝗲𝘀 𝗺𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗽𝗲𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘀𝗲𝗻𝗱 𝘁𝗵𝗮𝗻 𝗺𝗮𝗻𝘂𝗮𝗹 𝗯𝗮𝘁𝗰𝗵 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀. 𝗦𝗲𝗲 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 𝗶𝗻 𝗧𝗵𝗲 𝗜𝗻𝗯𝗼𝘅 𝗘𝗳𝗳𝗲𝗰𝘁 𝟮𝟬𝟮𝟲 >> tinyurl.com/w8624y3s #MarketingAutomation #CustomerJourney #EmailMarketing #CustomerExperience

𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗶𝗻𝗯𝗼𝘅 𝗶𝘀 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴. 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗼𝗽𝗲𝗻 𝗮𝗻𝗱 𝗿𝗲𝗮𝗱 𝗶𝘁 𝗶𝘀 𝗮𝗻𝗼𝘁𝗵𝗲𝗿. In a recent Retail Brief Africa article, 𝗘𝘃𝗲𝗿𝗹𝘆𝘁𝗶𝗰 𝗖𝗘𝗢 𝗭𝗮𝗻𝗲 𝗚𝗿𝗲𝗲𝗻 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝘀𝘁 𝗠𝘂𝘀𝗮 𝗞𝗮𝗹𝗲𝗻𝗴𝗮 share their perspectives on the changing inbox and why you need to rethink how your business earns customer attention. 𝙍𝙚𝙖𝙙 𝙩𝙝𝙚 𝙖𝙧𝙩𝙞𝙘𝙡𝙚 >> tinyurl.com/yevcpkm4 #EmailMarketing #ArtificialIntelligence #MarketingStrategy #Everlytic

A first name shows that you have data. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 𝘀𝗵𝗼𝘄𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗽𝗮𝘆𝗶𝗻𝗴 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻. Research cited in The Inbox Effect 2026 reports that personalised emails can generate 𝘀𝗶𝘅 𝘁𝗶𝗺𝗲𝘀 𝗺𝗼𝗿𝗲 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝗻 𝗴𝗲𝗻𝗲𝗿𝗶𝗰 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, while well-targeted segmented campaigns can outperform undifferentiated sends by as much as 760%. 𝙀𝙭𝙥𝙡𝙤𝙧𝙚 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙖𝙡 𝙬𝙖𝙮𝙨 𝙩𝙤 𝙩𝙪𝙧𝙣 𝙩𝙝𝙤𝙨𝙚 𝙨𝙞𝙜𝙣𝙖𝙡𝙨 𝙞𝙣𝙩𝙤 𝙢𝙤𝙧𝙚 𝙧𝙚𝙡𝙚𝙫𝙖𝙣𝙩 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙞𝙣 𝙩𝙝𝙚 𝙜𝙪𝙞𝙙𝙚 >> tinyurl.com/w8624y3s #Personalisation #EmailMarketing #Segmentation #CustomerExperience

Meta’s new pricing structure took effect on 1 October 2026, introducing additional costs for businesses that exceed their monthly allowance of free Service messages. In this article, Everlytic’s Head of Enterprise Growth, Wilene van Greunen, unpacks the findings and what they mean for South African businesses. Read the full article: tinyurl.com/yc2mmed3 #WhatsAppBusiness #CustomerEngagement #DigitalCommunication #Everlytic

𝙔𝙤𝙪𝙧 𝙚𝙢𝙖𝙞𝙡 𝙤𝙥𝙚𝙣 𝙧𝙖𝙩𝙚𝙨 𝙢𝙖𝙮 𝙣𝙤𝙩 𝙢𝙚𝙖𝙣 𝙦𝙪𝙞𝙩𝙚 𝙩𝙝𝙚 𝙨𝙖𝙢𝙚 𝙖𝙣𝙮𝙢𝙤𝙧𝙚. The Inbox Effect 2026 explores how email measurement needs to evolve alongside the inbox – and what marketers should be paying attention to next. 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗴𝘂𝗶𝗱𝗲 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼𝗱𝗮𝘆 >> tinyurl.com/w8624y3s #EmailMarketing #MarketingAnalytics #AI #DigitalMarketing

Your email may need to get approval from AI before it gets the chance to convince a person. AI is increasingly reading, summarising, and ranking inbox messages before subscribers engage with them. In fact, industry estimates cited in The Inbox Effect 2026 suggest that 𝘂𝗽 𝘁𝗼 𝟰𝟬% 𝗼𝗳 𝗲𝗺𝗮𝗶𝗹𝘀 𝗺𝗮𝘆 𝗯𝗲 𝗱𝗲𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲𝗱 𝗯𝘆 𝗔𝗜 𝗳𝗶𝗹𝘁𝗲𝗿𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻 𝘀𝗲𝗲𝘀 𝘁𝗵𝗲𝗺. 𝙇𝙚𝙖𝙧𝙣 𝙝𝙤𝙬 𝙩𝙤 𝙬𝙧𝙞𝙩𝙚 𝙛𝙤𝙧 𝙗𝙤𝙩𝙝 𝙧𝙚𝙖𝙙𝙚𝙧𝙨 𝙞𝙣 𝙏𝙝𝙚 𝙄𝙣𝙗𝙤𝙭 𝙀𝙛𝙛𝙚𝙘𝙩 2026 >> tinyurl.com/w8624y3s #EmailMarketing #MarketingStrategy #Everlytic #WritingForHumans

𝗔 𝗰𝗿𝗼𝘀𝘀-𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘄𝗼𝗿𝗸𝘀 𝗯𝗲𝘀𝘁 𝘄𝗵𝗲𝗻 𝗲𝘃𝗲𝗿𝘆 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗵𝗮𝘀 𝗮 𝗷𝗼𝗯. Use email to explain. Use SMS to remind. Use WhatsApp to help the customer act or ask. Our latest blog compares these three channels and offers a practical framework for choosing between them. 𝙍𝙚𝙖𝙙 𝙩𝙝𝙚 𝙗𝙡𝙤𝙜 𝙛𝙤𝙧 𝙢𝙤𝙧𝙚 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨 >> tinyurl.com/mtc8skun #CustomerJourney #OmnichannelMarketing #Everlytic #whatsappbusines

Career growth looks different for everyone, and we’re proud to support our team as they take their next steps. #Everlytic #CareerGrowth #EverlyticPeople #TeamEverlytic

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗵𝗮𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. 𝗧𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝘁𝗼𝗼. Join us on 𝟳 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 𝗳𝗼𝗿 𝗧𝗵𝗲 𝗜𝗻𝗯𝗼𝘅 𝗘𝗳𝗳𝗲𝗰𝘁 𝗥𝗲𝗽𝗹𝗮𝘆 𝗪𝗲𝗯𝗶𝗻𝗮𝗿: 𝗔𝗜, 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗗𝗮𝘁𝗮 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗠𝗼𝗱𝗲𝗿𝗻 𝗜𝗻𝗯𝗼𝘅, where we’ll explore what these shifts mean for marketers, and how to adapt your approach. Secure your seat and rethink your strategy for the modern inbox >> tinyurl.com/5ywsde6u #EmailMarketing #CustomerCommunication #AIinMarketing #Deliverability #MarketingStrategy

𝙏𝙝𝙚 𝙞𝙣𝙗𝙤𝙭 𝙝𝙖𝙨 𝙘𝙝𝙖𝙣𝙜𝙚𝙙. 𝙔𝙤𝙪𝙧 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝 𝙩𝙤 𝙞𝙩 𝙨𝙝𝙤𝙪𝙡𝙙 𝙩𝙤𝙤. Join us on 𝟳 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 for a replay of 𝗧𝗵𝗲 𝗜𝗻𝗯𝗼𝘅 𝗘𝗳𝗳𝗲𝗰𝘁: 𝗔𝗜, 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗗𝗮𝘁𝗮 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗠𝗼𝗱𝗲𝗿𝗻 𝗜𝗻𝗯𝗼𝘅 and explore the practical INBOX framework for building communication that works in today’s AI-influenced inbox. Register today and leave with a framework you can put into practice >> tinyurl.com/5ywsde6u #EmailMarketing #MarketingStrategy #Deliverability #AIinMarketing #CustomerCommunication

Join us for 𝗧𝗵𝗲 𝗜𝗻𝗯𝗼𝘅 𝗘𝗳𝗳𝗲𝗰𝘁 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 to view a replay of entrepreneur and technologist Musa Kalenga's speech where he explores how AI, deliverability and data are reshaping the modern inbox – and what this means for the way brands communicate with customers. 𝙍𝙚𝙜𝙞𝙨𝙩𝙚𝙧 𝙩𝙤 𝙨𝙚𝙘𝙪𝙧𝙚 𝙮𝙤𝙪𝙧 𝙨𝙚𝙖𝙩 >> tinyurl.com/5eddeard #EmailMarketing #CustomerEngagement #MarketingTechnology #AI #Deliverability

𝗬𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹𝘀 𝗺𝗮𝘆 𝗯𝗲 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗻𝗯𝗼𝘅, 𝗯𝘂𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲𝘆 𝘀𝘁𝗶𝗹𝗹 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻? Join us for 𝗧𝗵𝗲 𝗜𝗻𝗯𝗼𝘅 𝗘𝗳𝗳𝗲𝗰𝘁 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 to view a replay of entrepreneur and technologist Musa Kalenga's speech where he explores how AI, deliverability and data are reshaping the modern inbox – and what this means for the way brands communicate with customers. 📅 7 October 2026 Register to secure your seat >> tinyurl.com/mtn43xy2 #EmailMarketing #CustomerEngagement #MarketingTechnology #AI #Deliverability

𝗔𝗱𝗱𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝗼𝗻𝗲'𝘀 𝗳𝗶𝗿𝘀𝘁 𝗻𝗮𝗺𝗲 𝘁𝗼 𝗮𝗻 𝗲𝗺𝗮𝗶𝗹 𝗶𝘀 𝗼𝗻𝗹𝘆 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗲𝗽 𝘁𝗼 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻. To 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙨𝙚 𝙬𝙞𝙩𝙝 𝙞𝙣𝙩𝙚𝙣𝙩 means recognising that different customers are in different stages of their journey. Someone making their first purchase shouldn't receive the same message as a loyal customer. Someone who hasn't engaged in months needs something different from someone who clicks every campaign. The more relevant your communication becomes, the more valuable it becomes to your audience. #EmailMarketing #Personalisation #CustomerEngagement

When you’re marketing across 𝟭𝟲+ 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟮 𝟬𝟬𝟬 𝘀𝗮𝗹𝗼𝗻𝘀, there's no room for messy messaging. 𝙏𝙬𝙞𝙣𝙘𝙖𝙧𝙚 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 shares how Everlytic helps its team simplify communication, run stronger campaigns, and turn engagement into measurable ROI. Watch the full video on YouTube >> youtu.be/MZSKmLeJUZE?si=7o-T… #CustomerSuccess #marketingautomation #campaignperformance #Everlytic

𝙏𝙝𝙚 𝙗𝙚𝙨𝙩 𝙚𝙢𝙖𝙞𝙡 𝙙𝙚𝙨𝙞𝙜𝙣 𝙤𝙛𝙩𝙚𝙣 𝙜𝙤𝙚𝙨 𝙪𝙣𝙣𝙤𝙩𝙞𝙘𝙚𝙙. Not because it's boring, but because it makes reading effortless. Good design guides the eye, creates a hierarchy and removes friction for the reader. If your reader notices the design before they understand the message, it's probably doing too much. 𝗗𝗲𝘀𝗶𝗴𝗻 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝘄𝗶𝘁𝗵 𝗶𝘁. #EmailDesign #EmailMarketing #UX

𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆 𝗲𝗺𝗮𝗶𝗹 𝗶𝘀 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗰𝗹𝗶𝗰𝗸𝘀. Some emails inform or prompt action. Others are aimed at reducing support queries. Some help customers complete a specific process. 𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝘆 𝗲𝗺𝗮𝗶𝗹 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗱 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲. 𝘽𝙚𝙩𝙩𝙚𝙧 𝙚𝙢𝙖𝙞𝙡 𝙢𝙚𝙩𝙧𝙞𝙘𝙨 𝙨𝙩𝙖𝙧𝙩 𝙬𝙞𝙩𝙝 𝙖 𝙘𝙡𝙚𝙖𝙧 𝙢𝙚𝙨𝙨𝙖𝙜𝙚 𝙤𝙗𝙟𝙚𝙘𝙩𝙞𝙫𝙚. #EmailStrategy #CampaignReporting #MarketingPerformance #CustomerJourney

𝗗𝗮𝘆 𝘁𝘄𝗼 𝗮𝘁 𝘁𝗵𝗲 𝗡𝗦𝗕𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝗵𝗼𝘄, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗘𝘃𝗲𝗿𝗹𝘆𝘁𝗶𝗰 𝘁𝗲𝗮𝗺 𝗶𝘀 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗴𝗼. We’ve loved connecting with business owners, marketers and entrepreneurs, sharing ideas and talking about smarter ways to communicate with customers. If you’re at the show today, say hello to the team, find out more about Everlytic and don’t forget to enter our giveaway while you’re there. #Everlytic #NSBC #TheBusinessShow #SmallBusiness #BusinessGrowth