As a respected resource of #eventmarketing & #experientialmarketing news, we aim to educate, entertain and inspire #eventprofs & #eventpros all over the world.
Delray Beach FL.
Joined April 2008
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.@Amazon celebrated the launch of new @HYPEBEAST animated comedy #Fairfax with VIP previews of the “Latrine Store” pop-up, based on the streetwear brand created in the show with limited-edition merch to bring the animated series to life. blackfilm.com/read/2021/11/a…
Cowabunga! Partygoers will get to hail some seriously fun rides this #Halloween as @Uber has brought three iconic TV automobiles to life in an activation to boost awareness for riders' safety. adweek.com/brand-marketing/z…
.@Dior Beauty went viral after launching their Millefiori Garden pop-up at #NYFW. The five-day floral-packed activation offered shoppable beauty stations, a Miss Dior cafe & more designed by @WeAreAGENC as part of the brand’s global marketing campaign. bizbash.com/production-strat…
Brands need to evolve, not just adapt. From immersive drive-thrus to unique at-home experiences, see how brands like @HERSHEYs, @OGXBeauty, @Resy, @AmericanExpress & more safely engaged consumers during the pandemic. bizbash.com/production-strat…
.@FXNetworks, @VANS_66, @RQAgency, and @Pizzaslime teamed up to promote the new season of @TheShadowsFX with a “Blood Moon” pop-up. Fans lured to an LA Cemetery were able to claim exclusive glow-in-the-dark kicks & other ghoulish swag worth dying for. 🦇 adweek.com/convergent-tv/fx-…
As September ends, we take a look back at the coolest marketing events of the month! From @MTV’s use of projection mapping during the @VMAs to @Timberland’s NYC abandoned subway takeover #experientialmarketing continues to make a triumphant return. bizbash.com/production-strat…
Explore @Sephora's outdoor maze featuring unique QR code-generated experiences, designed by production agency @TH_Experiential, to celebrate its new retail partnership with @Kohls. bizbash.com/production-strat…
On the latest episode of #EventSpeak with Big John, Dylan Flynn, founder of #PassTheBass recounts starting his own non-profit to support and improve the lives of others after surviving a traumatic brain injury at 15 years old. eventspeak.com/dylan-flynn-0…
Enter the Winnie the Pooh @Airbnb by @Disney & watch your childhood dreams come to life! This one of a kind "Bearbnb" designed by illustrator Kim Raymond, who has been drawing the beloved bear for 30+ years is part of the 95th anniversary celebration. adage.com/creativity/work/di…
We’ve got the scoop on the coolest #marketing campaigns of the summer! Ice cream trucks have churned out some of the biggest media headlines as brands bond with the public over sweet treats. forbes.com/sites/daphneewing…
The dog days of summer just got a major lyft. @OscarMayer & @Lyft have teamed up to surprise passengers with #Wienermobile rides! Beat the heat & board the 27-foot mobile glizzy experience complete with music, lights, swag, & of course, Weenie Whistles!
nypost.com/2021/08/26/oscar-…
French liqueur brand @StGermainDrinks, with the help of experiential firm The Gathery, created an immersive pop-up inspired by the original Parisian salons of the 1920s including live ballet performances, takeaway floral bouquets, and craft cocktails.
bizbash.com/production-strat…
The future of retail is experiential. Take a peek at some of the ways companies can creatively capture consumers in a world where branding and lifestyle have become one harmonious space. forbes.com/sites/jiawertz/20…
Root Beer, Reading, and Retail Theatre! From sampling to touring, join us as @CLaxamana of Laxamana Media takes us for a spin to see what's new in #experientialmarketing.
@Zevia @SaveTheChildren @Inspira_Mktg
If you have a program or announcement and want to be featured on the next episode, email news@eventspeak.com or use #eventminute.
Seafood, Seltzer & Sandals! Activations are hot 🔥 From guerilla to flying ice cream trucks, @CLaxamana of Laxamana Media takes us for a spin to see what's new.
Have a program or announcement you want featured on the next episode? Email news@eventspeak.com or use #eventminute
Large brands like @GibsonGuitar, AT&T, and @RalphLauren are creating immersive, interactive experiences that go far beyond the traditional consumer experience. Check out some of our favorite summer activations from brands thinking outside the box! bizbash.com/production-strat…
Netflix, Nutella & Soap! We're back! From haunted pop-ups to breakfast with animals, join us as @CLaxamana of Laxamana Media takes us for a spin to see what's new in #experientialmarketing this week.
If you have a program or announcement and want to be featured on the next episode, email news@eventspeak.com or use #eventminute.