@Farmer_Coach - Co-founder & Lead coach @Maverick_Ag - co-founder & CFO Hebert Grain Ventures - CFO Helping entrepreneurs in Ag optimize their business.

Saskatoon, Saskatchewan
Joined November 2012
More equipment isn't always the answer to getting more acres done. Sometimes the better investment is in the infrastructure supporting what you already own. Kristjan and I discuss what harvest 2026 taught us about both. thetruthaboutag.com/
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A long harvest tests more than equipment. It tests the people running it. Kristjan shares how the HGV team kept morale up through a difficult season, including some simple things that made a difference. thetruthaboutag.com/
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Evan Shout, CPA, CA retweeted
Our farm auction opened today & will close on October 20th. Thanks to @SteffesGroup for this video. youtu.be/LHCKJgDYBv8?is=pHNF… While @GerryHertz & I are ready to retire from farming, this all still feels very strange! Some have said it must be bittersweet; yes, I suppose it is.
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“Be friendly, not friends” is still some of the best HR advice I’ve been given. I used to think being close with employees made leadership easier. It does, right up until you have to tell someone something they don’t want to hear. thetruthaboutag.com/
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One of the easiest HR mistakes to make is avoiding a small conversation until it becomes a big one. If someone is doing something well, tell them. If something isn’t working, deal with it then. Feedback needs to be provided early and often. thetruthaboutag.com/
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A lot of farms grow the employee count before they grow the HR structure around it. Lyndsay Seafoot (@lyndsay_gillon) joined me to talk HR basics like the handbook, contracts, job descriptions, org chart and complexities. thetruthaboutag.com/
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There isn’t one route into agriculture anymore. Production, finance, technology, policy, processing, logistics… the value chain keeps creating different places for good people to build careers. Candace Laing (@laingcandace) joined us on The Truth About Ag to talk about where those opportunities are heading. thetruthaboutag.com
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A farm might be local. Its market rarely is. Candace Laing (@laingcandace) joined us on The Truth About Ag for a conversation about just how connected production agriculture is to consumers, trade and the broader economy. Sometimes it takes mustard and the New York Yankees to make that obvious. thetruthaboutag.com
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Canadian agriculture has no shortage of expertise. The bigger question is whether we recognize and use it here at home. @CandaceLaing, CEO of the Canadian Chamber of Commerce (@CdnChamberofCom), joined us on The Truth About Ag to talk agriculture, business, policy and where Canada goes from here. thetruthaboutag.com
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Have you sold grain when you didn’t want to because the operating line needed to be paid down? Passed on low-cost fertilizer that would have created a positive margin? Using credit is normal in farming. Having credit dictate financial decisions is something different. farmercoach.ca/playing-the-h…
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Equity rich, cash poor is a saying in agriculture for a reason. If you continually need to borrow to fund operations, cover long-term obligations and pay personal living costs, you may already be behind in the hand. One restructure: weather. Two restructures: management. farmercoach.ca/playing-the-h…
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Evan Shout, CPA, CA retweeted
Replying to @EvanShout
@EvanShout says that #CdnAg farm succession is not progressing. "It’s time to start looking at the delivery, not the strategy." In this article, he makes the argument for why we have an implementation issue and what we can do about it. country-guide.ca/guide-busin…
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Know your cost of production. Know where you make money and where you lose it. Know where you want the farm to be in five years. You don’t need to be a CPA, but you do need to be able to answer those questions about your business. thetruthaboutag.com/
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You don’t have to take all the risk off the table. But you should know how much you’re choosing to leave there. Shaun Haney (@shaunhaney) talks about the gap between recognizing risk and actually managing it in our latest roundtable episode.
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There’s a lot we can’t predict right now. Our conversation with Shaun Haney (@shaunhaney) and Tyler McCann (@mccanntyler) brings the uncertainty back to the farmgate: know your numbers, understand your risk and focus on the decisions you can make. New episode of The Truth About Ag.
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Most family farms already have investors. They’re just usually called mom, dad, grandma or grandpa. Outside investment can sound foreign to agriculture until you look at how capital has traditionally moved through a family farm. thetruthaboutag.com/
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Just because a farm can borrow more doesn’t mean more debt is always the right answer. As capital needs grow, understanding the alternatives matters just as much as understanding your borrowing capacity. Andrea Gruza and Mitchell King from Bonnefield joined us on the podcast, listen in: thetruthaboutag.com/
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As the outgoing generation, do you know who you'll be when you're not the one driving the tractor anymore? You're shifting from leader to mentor, operator to investor, and most farms never talk about it until it's too late. I broke down the real implementation gap in succession on the blog. farmercoach.ca/what-do-you-w…
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Evan Shout, CPA, CA retweeted
Tune in to today's #RealAgRadio at 4:30 E on @RURALRADIO143 Host @shaunhaney is joined by, @realloudlyndsey and @KelvinHeppner of RealAg and @EvanShout of @Farmer_Coach for the #RealAg Issues Panel!
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