Ghost CTO & co-founder, former MOO Crew, polyglot developer, lover of JavaScript & Open Source
Warminster, UK
Joined August 2008
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Hannah Wolfe retweeted
Today @Ghost crossed $10M ARR, as a bootstrapped non-profit foundation building open source software.
Indie publisher revenue earned with Ghost now ~$130M, and accelerating.
The world of technology is shifting rapidly, and so is the world of media, creators and journalism. It's hard to keep up with, and even harder to predict.
My strong belief, though, is that open software that you own and control is going to be even more important and relevant in the future than it is now.
So we're going to keep building it.
Major releases like @Ghost 6.0 take a village. In addition to our incredible team, a huge thanks to our OSS contributors ❤️
Hannah Wolfe retweeted
Publishers on Ghost are growing faster than ever in 2025, and keeping 100% of their revenue 📈
Tangle is an wonderful example of a sustainable modern media business that's doing things right, winning both admiration and respect.
Congrats on hitting $3M ARR!
With trust in mainstream media at an all-time low and so many media orgs struggling to keep their lights on, @TangleNews has had the best few months in our company's 5+ years in existence.
Today: 340,000+ newsletter subs, $3 million+ in sub revenue, a flourishing ad biz. Why?
Hannah Wolfe retweeted
Independent media requires independent technology
Alongside @GoogleNewsInit, @LIONPubs & @tinynewsco — we're working to create a brighter future for journalism
Publishers choose Ghost because they get to own the technology that powers their business →
ghost.org/news
Hannah Wolfe retweeted
Alright, I'm publishing it.
I've had a lot of questions over the last few weeks about how @Ghost is going to avoid ending up in the same situation as WordPress.
A lot of trust in open source has been broken.
So, I spent some time writing up how we structure and think about business, governance, open source, community, and ecosystems more broadly.
Our setup is pretty different to most, and while I certainly don't think we've got it all figured out — I think our model is especially relevant at this particular moment in time.
Trust, alignment and independence are critical issues that can't be ignored.
So, here are my views on the subject I care about the most.
Democratising publishing: 👇
john.onolan.org/democratisin…
This is what 11 years of going steady looks like 😍
We recently passed $7M ARR with @Ghost — No growth hacks, no funding, no sales. Just steady iteration and improvement on what we do, over a long period of time.
It's not a startup speed-run, it's a different game altogether.
Hannah Wolfe retweeted
Gone are the days of endless tabs and hunting for links. Now you can search and link to old posts, pages, tags, and authors directly in the Ghost editor. Keep writing without the context switch! ✍️ ghost.org/changelog/internal…
Hannah Wolfe retweeted
Today we're excited to share that Ghost is going to federate over ActivityPub and become part of the largest open publishing network in the world 🌐
We hope you'll join us! 🎉
activitypub.ghost.org
Hannah Wolfe retweeted
Many of the largest publishers out there are currently reconsidering the platforms they choose to power their businesses.
In a first announcement of.... several...... we're delighted to welcome @CaseyNewton and @ZoeSchiffer to Ghost!
platformer.news
Hannah Wolfe retweeted
Release day for ✨ Recommendations in Ghost!
Simple cross promotion, with a twist:
It works with every publisher, on any platform.
We don't need more closed networks.
We need more open web ❤️
All the deets 👇
ghost.org/changelog/recommen…
Looking for someone to come work with me on building Ghosts engineering operations… could this be you?
Just opened a new role for VP of Engineering @ Ghost — maybe you? 👋
🌍 Fully remote since 2013
📵 Deep work friendly, no endless meetings
📅 Monthly 4-day work weeks
🌺 Everything we do is indie & open source
👇
careers.ghost.org/vp-of-engi…
Hannah Wolfe retweeted
We just shipped a brand new default theme for Ghost! It's called Source, and is included automatically with every new install.
Preview/details here:
ghost.org/changelog/the-sour…
Thread below if you want some behind the scenes nerdery 👇
Hannah Wolfe retweeted
Just opened new role for Director of Marketing @Ghost — sharing here first. Hasn't been advertised on any job boards or newsletters yet:
careers.ghost.org/director-o…
365 marathons in 365 days & just a tiny ways off his £1million target for Macmillan Cancer Support and Hospice at Home West Cumbria. #JustGiving justgiving.com/fundraising/t…
Hannah Wolfe retweeted
If you're leaving Revue today, consider your next platform carefully:
- is it a free product?
- is it created by a funded startup?
- is the software closed/proprietary?
If "yes" — There's a pretty good chance it's going to shut down in a few years. Just like the ones before it.
Revue users should migrate on 19th December to ensure you keep your paid subscriptions.
Twitter is shutting down @Revue, but switching to @Ghost is easy!
Tired of using VC-backed startups that pop-up and shut-down on a whim every few years?
Move your newsletter to an independent, open source platform that you fully own and control:
ghost.org/docs/migration/rev…
Hannah Wolfe retweeted
Took 5 years for @Ghost to go $0 - $1M ARR
$4M - $5M ARR happened in just 9 months
No funding. No growth hacks. No advertising. No PR department. No sales team. No conferences. No influencers. No special offers. No bullshit.
Just try to build cool stuff and keep shipping.
