Eric Janvier (@Ericjanvier) header
Eric Janvier (@Ericjanvier) profile picture

Founder Rocket Thinking - President Data Driven Advantage

Paris, France
Joined March 2009
Photo by Eric Janvier (@Ericjanvier)Photo by Eric Janvier (@Ericjanvier)Photo by Eric Janvier (@Ericjanvier)
5 reasons why digital transformation will fail without the right culture Digital transformation is a complex process that requires a significant cultural shift within an organisation.  It is becoming an increasingly important success factor for the 2020…lnkd.in/eVfabiD8
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Quel beau texte. Merci pour ce moment chargé d’émotions qui pose les bonnes questions. lnkd.in/erxYQ3kV
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6 MANAGEMENT PRINCIPLES BY ELON MUSK : COMMON SENSE PREVAILS Whether we like him or not, Elon Musk has a number of talents that explain his business successes. Here is a list of 6 principles he is now sharing within Tesla . In a nutshell, they are all…lnkd.in/dPc-gsx3
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5 ESSENTIAL CULTURAL FEATURES TO SURVIVE  THE EVER CHANGING CUSTOMER VALUES Post is based on 10 publications discussing changing consumer values and how Companies address this challenge. List of papers, sources and authors at the bottom of the post, and…lnkd.in/evCsuwXq
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Environnement : 11 facts that customer will soon have in mind ! Latest GIEC report describes what Brands will soon need to factor to maintain engagement with customers. See it as a good tool to assess changing customer values, alignment perspective and…lnkd.in/d6_V4FJ9
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A CULTURE OF PURPOSE & AUTHENTICITY FOR THE CHALLENGES OF 2023 We heard this too many times : « In 2023, it is important for businesses to plan and adapt to changes ». Quite a challenge for many Companies. Why is it so ? What solution ? PLANNING IS…lnkd.in/echhb2wM
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6 MOVES TO PREPARE FOR AN ECONOMIC DOWNTURN IN 2023 With the possibility of a recession in 2023, businesses may decide to take steps to prepare themselves financially and operationally. Here is a short list of moves that make sense, although it is not e…lnkd.in/ejwzNtMX
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FROM SUSTAINABILITY TRENDS TO SUSTAINABLE GROWTH SUSTAINABILITY IS OBVIOUSLY A GROWING TREND Many companies are working hard to meet net-zero sustainability targets by 2050 or other target dates (IMD paper in comments). The luxury industries have co…lnkd.in/eZTxfFSr
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REFORMER LES COMPTES DE LA NATION POUR BAISSER NOS BESOINS CARBONE ? Voilà une idée pour avancer: il faudrait compter simultanément pour chacun ses revenus et sa consommation en équivalent carbone. On donnerait a tout le monde un credit a vie a la naiss…lnkd.in/eyKbUBCP
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IS YOUR BUSINESS PLAN GOOD ENOUGH IN 2023 ? COMPETITIVE ADVANTAGE AND AMBITIONS Here is a post from @ProfByron disappointed by poor quality of #business #plans. To build on this, I would like to suggest 3 types of planning contexts and explain why it m…lnkd.in/eWRzTtDZ
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How Loyalty Programs Can Help Brands During A Recession I was reading a very interesting paper from Forbes this morning.  It is worth 5 minutes reading for this week end, as it gives an interesting set of data on consumer changes happening now and on ho…lnkd.in/eHngyDRD
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5 steps to quick cost optimisation results Cost optimisation is an important element of success for any business, but it can be hard to get right. Still, with the right approach and commitment from management, quick results can be achieved. STEP 1 - SE…lnkd.in/ew3JFP9m
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Need loyalty strategy in 2023 ? Get new digital data & A.I. technology As loyalty is at risk for most Brands, I see many papers proposing a ‘magic recipe’ for consumer retention and meeting changing consumer needs. If target is clear, journey to get ther…lnkd.in/eEeQxj6F
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Besion d’une vision plus optimiste ! Je rebondis sur ce post concernant les aberations des investissements sur les objets connectés. Le régulateur ne fait pas son travail ! Il devrait rendre plus rentable les investissements destinés aux progrès environ…lnkd.in/e5WpnGbA
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MAKING MORE BOLD AND MEASURED DECISIONS Business decision making is becoming critical for most Companies as markets and contexts change much faster. In this new business environnement “bold decision making” is, more than ever, an essential success factor…lnkd.in/eGBfkiXA
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AS CONTEXTS CHANGE, TODAY IS A GOOD TIME TO RECONSIDER USE OF STATISTICS FOR MARKETING DECISIONING I was reading thru a reminder of basic principles for business decision making (95% confidence ....) and felt quite uncomfortable with marketing standards…lnkd.in/eAkiichH
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Do we really need AI if not sustainable ? Was reading with great interest the conversation between @ylecun and @Arnaudcontival. The debate is about ChatGPT and the intelligence it really brings. Not a new topic: on one hand, it is surprisingly efficien…lnkd.in/euwwy3rY
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