
building @thenewsavant w/ @ingridnilsen. Alum @google @twitter @mtvnews @cbsnews @voxmedia
New York City
Joined March 2008
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Erica Anderson retweeted
It's always been about the people. Thanks for taking me back for another wild run Tweeps, nothing but gratitude and love. #OneTeam
Erica Anderson retweeted
Throughout beauty guru history, different products -- liquid lipsticks and eyeshadow palettes -- have captured the online zeitgeist. Now, @jackieaina and @IngridNilsen are making the case for candles. businessinsider.com/youtuber…
I might be going low tech with my new business venture (great headline, btw😍) but the entrepreneur and tech mindset is everywhere. Plus the future of smell is soooo fascinating. Thanks for the awesome feature.
Digital media industry veteran @EricaAmerica, BAJ'06, is applying her entrepreneurial mindset to a more tangible venture: her handmade candle company, The New Savant. go.iu.edu/4q4Z
Testing out Beams Embed (short form audio app) to share the story behind an upcoming scent. What do you think of the integration? thenewsavant.com/blogs/news/… @ingridnilsen
Congratulations!
Replying to @lindsaycrouse
Congrats to The Queen of Basketball, our Best Short Documentary of the 94th Academy Awards from NYTimes Op-Docs.
If there’s any doubt that there is an audience, and a market, for smart Women’s sports stories — this is it! Now let’s make more. nytimes.com/2021/06/29/opini…
Coming back to Twitter after a year break? I didn't intend to do that, but it felt really good. Now I get to feel the joy of seeing old friends. 🙂
“Twitter purports to hate tabloids, but acts exactly like a tabloid, ridding the story of nuance, context, just treating someone as one monolithic aspect of their personality.” -15 Minutes of Shame @hbomax. The doc is the best take on cancel culture I’ve seen. 👏🏽@MonicaLewinsky
Proud of my new venture, The New Savant, and this feature about us in @vogue. I love that I get to work in a historic field of fragrance and think about the future of scent. None of it would be possible without the creative visionary, @ingridnilsen. vogue.com/article/the-new-sa…
Huge congrats @rebzsays. I can’t wait to hear what you do. 👏🏽🎬🎧
Prince Harry, Meghan Markle’s Archewell Hires Podcast Producer Rebecca Sananes as Head of Audio bit.ly/3xe0dnK
Excited to join the @smwknd conference and talk tech x media. @sree gave me a platform back in 2010 when I was a wee little disruptor. Now I’m a wee bigger disruptor. Excited. 😇
Countdown to #SMWKND ! Join us!
@EricaAmerica formerly of #GoogleNewsLab #TwitterMedia and #MTVNews will be discussing Social Media and new strategies for how tech & media can think about their interconnected future.
May 21 & 22
Tix : smwknd.com
Good gig for a researcher/freelancer - passing along (plus, I'd totally want to work with Katy)! #journojobs @nlgja
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I don’t mean to be cocky but I was the first person to ever do this job (ever!) in 2010!! And it wasn’t contract back then, I got stock!
LOL or maybe I need to have a better LinkedIn?? @TwitterNews
Things I need to relearn as a co-founder of a fragrance business: the Metric system (see ya, Imperial system🇺🇸!) and email marketing (🥺).
Fantastic, well-paced, generous—while still being hard—interview. #OprahMeghanHarry
If you would have told me a year ago I'd be doing CANDLE DROPS (btw, next one is at 6pm EST) I'd of told you that's crazy. But hey, building a business is fun. :-) thenewsavant.com/
Just finished the Britney Spears Hulu doc. Two things. I’m absolutely on Team Britney (fame, patriarchy, oh my) and Wesley Morris continues to be my favorite critic. @Wesley_Morris @britneyspears
New news org, The Signal, just launched. EIC @jjgould writes they’ll “never react to events. Or to people. Or to what provocations people might come up with, possibly on the internet. It would only react to questions. Think of as interpretive journalism.”
We’re up and running. Here’s an intro note from our editor @jjgould: thesgnl.com/2021/01/introduc…









