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Readers keep sharing photos of Incorruptible from all over the world, from Bogotá and Basel to Denpasar and Steinkjer. Here are some of my favorites.
ALT Poster: In Readers' Hands. Twenty photos readers shared of Incorruptible around the world, each credited with name and location.
What if the thing growing your revenue is actually killing your business?
Groupon built its success on a simple promise: one email a day with a great local deal. But as the company chased more revenue, one email became two, then three, then eight.
The numbers looked good in the short term, but customers started unsubscribing.
The lesson? More revenue doesn't always mean more value. Sometimes the very thing driving growth is quietly destroying your most valuable asset: customer trust.
#Incorruptible #Leadership #Business
Kindle: geni.us/4yjqS
Hardcover: buff.ly/8w7ImXn
Looking forward to joining Masters of Scale Summit in San Francisco, October 20–22!
Building companies that last requires more than great ideas. It takes a willingness to challenge assumptions, rethink how organizations operate, and continuously learn from one another.
I'm excited to connect with founders, entrepreneurs, and leaders who are pushing boundaries and exploring new approaches to innovation, leadership, and long-term growth.
Grateful to @ReidHoffman, Jeff Berman, and the @mastersofscale team for bringing together such a thoughtful community. Looking forward to the conversations ahead!
#MoSSummit #Summit2026
Speaking at the Masters of Scale Summit in San Francisco next Thursday, 10/22. howisincorruptiblegoing.com/…
A Goodreads reviewer on Incorruptible: "why do so many companies enshittify? Why do they betray the principles that are foundational to their success?" howisincorruptiblegoing.com/…
ALT Quote card from a Goodreads reviewer: Really interesting premise that resonated strongly: why do so many companies enshittify? Why do they betray the principles that are foundational to their success?
Thank you to Inc. for Thursday in Dallas: a book signing, then a fireside chat with Janet Napolitano at the Inc. 5000 Conference. howisincorruptiblegoing.com/…
Sami Mäkeläinen in his Children of the Magenta review of Incorruptible: "the most practical book about the structural rot in modern capitalism I've read" howisincorruptiblegoing.com/…
ALT Quote card: However, what followed was the most practical book about the structural rot in modern capitalism I've read, and more importantly, how it can be fought. To my surprise, it turns out it can be fought. Sami Mäkeläinen, Children of the Magenta.
Leah Solivan, founder of TaskRabbit: "As a mission-driven founder, this is the book I wish I’d had while building." More founders and CEOs on Incorruptible: incorruptible.co
ALT Poster titled The Builders on Incorruptible: quotes about the book from founders and CEOs, led by Joel Gascoigne of Buffer.
Looking forward to joining Masters of Scale Summit in San Francisco, October 20–22!
Some of the most important ideas about the future of business emerge when founders, leaders, and innovators come together to challenge conventional thinking and learn from one another.
I'm excited to be part of those conversations, explore what it takes to build organizations that can innovate, adapt, and thrive over the long term, and connect with people who are rethinking how we build and lead.
Thanks to @reidhoffman, Jeff Berman, and the @mastersofscale team for bringing this community together. See you in San Francisco!
#MoSSummit #Summit2026
What does it take to build a company with values that truly last?
Steve Jobs famously cared about the design of components inside computers that customers would never see. When engineers questioned why it mattered, his answer was simple: “But we're going to know.”
It wasn't just about design. It was about teaching a principle that should guide every decision, even when no one is watching.
Kuba Filipowski and I discuss on Next in Commerce why a durable company ethos starts with doing the right thing, not just when it matters to others, but because it matters to you.
#IncorruptibleBook #SteveJobs #Apple #Leadership #NextInCommerce
Listen to the full episode here:
Youtube: buff.ly/BCBToD5
Spotify: buff.ly/gTDQZst
Apple Podcasts: buff.ly/l7Aj6Wz
Inc. 5000 Conference today: book signing 8:30am CT in the Trinity Ballroom, then at 11:50am "The Uncertainty Advantage," a fireside chat with former Homeland Security Secretary Janet Napolitano in the Dallas Ballroom. events.inc.com/2026incconfer…
ALT Event card: Inc. 5000 Conference, Omni Dallas Hotel, Dallas, October 14 to 16, 2026.
Speaking at the Inc. 5000 Conference in Dallas tomorrow, Thursday 10/15. howisincorruptiblegoing.com/…
ALT Event card: Inc. 5000 Conference, Omni Dallas Hotel, Dallas, October 14 to 16, 2026.
Great day at the NACD Directors Summit. Board director Tatyana Mamut: "This feels like a potential seismic shift in Corporate Governance." Photos: Tatyana Mamut, Rebecca Cooke. nacdonline.org/nacd-events/n…
ALT Eric Ries speaking on stage in front of the NACD Directors Summit screen.
ALT Eric Ries on the NACD Directors Summit main stage, seen from the audience.
What happens when a company's success begins to affect its mission?
I recently posed that question on the Worthy for Thirty podcast. Guest co-host Kass Lazerow shared how she and her husband, Mike, built Buddy Media, scaled it, and sold it to Salesforce for ~$1B in 2012, all while keeping its culture and mission intact. Kass discussed their $1M OOH campaign that ultimately proved successful despite initial board hesitation, as well as the company's early participation in Cycle for Survival, which has raised over $450M for rare cancer research.
From Buddy Media's culture to Costco's $1.50 hot dog, we explored a central theme from my new book, Incorruptible: good intentions aren't enough. Companies need the governance, incentives, and structures that protect their purpose when profits are on the line. The real test of a company's values is what it refuses to compromise.
You can listen to the full conversation here:
Apple Podcasts: buff.ly/hyOBsqM
Spotify: buff.ly/7l6xmQk
Why do great companies slowly lose what made them special?
Former Google employees have described a shift from decisions made for customers, to decisions made for the company, to decisions made for individual gain.
When incentives reward personal success at the expense of the organization, even the strongest companies can begin to lose their way.
Craig Rosenberg, Scott Albro, and I discuss on The Transaction why building mission-driven companies isn't just an ethical choice. It's an economic necessity.
#IncorruptibleBook #Leadership #CorporateGovernance #MissionDriven
Listen to the full episode here:
Youtube: buff.ly/NSemJin
Apple Podcasts: buff.ly/2q1DDnX
Spotify: buff.ly/PvLs8Ux
On the main stage at the NACD Directors Summit this morning, talking about Incorruptible with board directors. nacdonline.org/nacd-events/n…