
Director of Paid Search at @CarnegieHQ and online #MBA graduate from @CMUGlobal. Let's chat about digital marketing. #FireUpChips
Ypsilanti, MI
Joined March 2011
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I’m completely amazed and blown away by receiving an EMMY Award 🏆 from @NATASMichigan for our work on a promotional video. Congratulations to @IamJerryA and Kameron Donald on their win as well. Big thanks to the work and support of @UMichiganAI and @UMSEAS.
Come join our growing Paid Media team at Michigan Creative! You'll have the chance to work with schools, colleges, units, and initiatives from all facets of @UMich.
📃 Apply at myumi.ch/AZAbA
#NowHiring #HigherEdMkting #PPC #PaidMedia #PaidSearch #PaidSocial
"The Perfect Ad Checklist" from @social_savannah during the @motionapp_ 2024 Creative Strategy Summit.
#DigitalAdvertising
#digitalmarketingtips
Here at #MXB2024, @marctothec is speaking truth about the plight of the millennial. 🙄
Spoiler: we’re not the labels ascribed to us.
Thank you to all of the University of Michigan communicators and marketers attending #MXB2024 today.
⬇ Check out our poster from the poster session below for a look at top-performing digital advertising creative from advertisers across campus in the last year.
It’s a great day for #MxB2024! Excited to collaborate and share with our #communications and #marketing colleagues across @umich.
@RobVanAuken
Join me on @LinkedIn as I share insights into our @UMich "Go Blue Guarantee" campaign during a special webinar titled "Engaging Parents on LinkedIn: Strategies for Education Marketers."
⏰ 1 p.m. ET today
🗓️ RSVP: lnkd.in/dmwSfJhZ
#HigherEdMarketing #DigitalAdvertising
Did you hear that collective sigh of relief from all #DigitalMarketing pros?
#ThirdPartyCookies 🍪@Google
privacysandbox.com/intl/en_u…
We've asked a lot of campus advertisers to really up our game in the short-form, vertical video format. @YouTube/@GoogleAds just released a new guide to short-form video that everyone should check out. ⤵️
services.google.com/fh/files…
#DigitalMarketing #HigherEd #Advertising
Undergraduate certificates and graduate certificates are the place to be according to a @Google and @Ipsos report.
The term “Short Course” has increased in search volume by 19% this year. Great opportunity for @UMichOnline MOOCs.
#AMAHigherEd
Great keynote session from @BStulberg at #AMAHigherEd this morning.
Learning about Rugged Flexibility by diversifying my identity house and evaluating (and naming) my core values.
#GoBlue
I've heard it from @marctothec before, but I never get tired of the paradigm shift of "our identity shapes who we are, and who we are shapes how we see the world."
#AMAHigherEd
#GoBlue
Does your CRM recruitment campaign send messages to parents? 🤔
#AMAHigherEd
Gosh. Look at YouTube on the right. Get me some YouTube Shorts please!
#AMAHigherEd
These data connections are, indeed, the “holy grail.” We’ll get there @UMich.
#AMAHigherEd



















