
ALT This image begins with the words, “Measure success not only on intention, but also on the impact created for all groups.” Below that is a set of 9 circles, arranged in a 3x3 grid, with some straight horizontal, vertical, and diagonal lines connecting between them. In the lower right-hand corner are the wods, “5 Technology Inclusion Principles.” The logo for Equity Army—the words “Equity Army” beside a circle—appears in the upper right. All images and text are white, on a blue background.

ALT This image shows a pattern made from a pie chart, and portions of the pie chart (slices and half-circles) arranged at random from left to right. Above the pattern are the words, “Embed education into the way you communicate financial products or services.” In the lower right hand corner are the words, “4 Financial Inclusion Principles.” The logo for Equity Army—the words “Equity Army” beside a circle—appears in the upper right. All images and text are white on an orange background.

ALT In this image, the words “Proactively address the ways beauty can be misrepresented.” appear in large text. Below that is an outline of a lotus, with 3 circles hovering above. In the lower right are the words, “4 Beauty Inclusion Principles.” The logo for Equity Army—the words “Equity Army” beside a circle—appears in the upper right. All text and images are white, on a turquoise background.

ALT In this image, the words, “Design WITH users instead of FOR them” appear above overlapping outlines of a triangle and a circle. In the lower right are the words, “6 Design & Research Inclusion Principles.” The logo for Equity Army—the words “Equity Army” beside a circle—appears in the upper right. All the images and text are black on a yellow background.

ALT In this image, the words “Ensure the teams providing care or building digital healthcare products reflect the communities served.” appear in large text. Below that is an outline of a heart within a circle, from which a squiggly line (which represents a visual reading from a heartbeat monitor) extends to the right. In the lower right are the words, “4 Healthcare Inclusion Principles.” The logo for Equity Army—the words “Equity Army” beside a circle—appears in the upper right. All text and images are white, on a midnight blue background.

ALT In this image, the words “Bring inclusion ethics into each stage of the product-to-market pipeline.” are written in white on a black background. Below that, 4 images of a fashion mannequin are arranged above a white arc, in the center of which are the words “4 Fashion Inclusion Principles.” The logo for Equity Army—the words “Equity Army” beside a circle—appears in the upper right.

ALT In this image, the words, “Take accountability for the impact on those who aren’t represented” are written in black on a beige background. Below that, circles are arranged in a triangle-shaped pattern above the words, “5 Foundational Inclusion Principles.” The logo for Equity Army—the words “Equity Army” beside a circle—appears in the upper right.

ALT This image shows half of the outline of a white circle. Below that are the words, “Inclusion Principles. We believe Inclusion and equity are paramount in product development. So, we created principles to guide and inspire the community in this work.” The logo for Equity Army—the words “Equity Army” beside a circle—appears at the bottom of the image. All words and images are white, on a turquoise background.

ALT This image features a person with a gray sweater paired with a black undershirt with a very well-groomed beard. Behind them is a rainbow strip of color with a beige fill against a blue background. A quote is prominently displayed beside them on their left that reads “Stepping out each day as my authentic self allows me to realize my true potential as a builder, dreamer, and doer in my communities. The path was not straightforward, but the reward for self-love has been contagious: it fuels my work and relationships. I feel whole, allowing me to be a better ally to others on their journeys.”

ALT A person with dark, long hair with purple highlights, wearing glasses and a brown sweater. They have their hand placed on their chin, wearing a ring and have on brown wristbands. Behind them is a vibrant rainbow strip with a beige fill, set against a blue background. Adjacent to them on the left is a prominent quote that reads, "A rainbow flag is not enough. True allyship for marginalized communities means accountability, consistency, and most of all action."

ALT This image features a person with a pink jacket, white blouse, short pink hair with white glasses. Behind them is a rainbow strip of color with a beige fill against a blue background. A quote is prominently displayed beside them on their left that reads “Queer, trans and non-binary people are reimaging categories of sexuality and gender. If we’re not included, you’re not designing for the present reality and the collective futures we are dreaming into being.”

ALT The image shows Danise Olague, an Asian Latina woman in her 30s, smiling at the camera, straight black highlighted hair, tan skin, wearing a light gray top. Her image is on a dark orange background with a linear illustration echoing her photograph. A yellow half circle on the left contains her quote: “The Inclusion Principles presented by Equity Army allow any individual to embed equity, inclusion and accessibility into their organization in a thoughtful and comprehensive way.” The name Danise Olague (she/her) Sr. Program Manager, Accessibility appears above her quotation. The logo for Equity Army—the words “Equity Army” beside a circle—appears at the top right.

ALT The image shows Sydni, smiling at the camera, wavy dark short hair, wearing a blue pattern v-neck top and a necklace. Her image is on a blue background with a linear illustration echoing her photograph. A yellow half circle on the left contains her quote: “People in this space always want to know who is doing it right and how they are doing it. What’s the process I can model. That’s why these inclusion principles are so powerful, especially being broken down by industry.” The name Sydni Craig-Hart (she/her) CEO and Co-Founder appears above her quotation. The logo for Equity Army—the words “Equity Army” beside a circle—appears at the top right.

ALT The image shows Peter Crosbie, looking at the camera, with dark grey short hair and beard. Peter is wearing a black frame glasses, white t-shirt and black jacket. His image is on a dark blue background with a linear illustration echoing his photograph. A yellow half circle on the left contains his quote: “You can still have fun with it. Accessibility shouldn't become something that strips all the creativity, fun, or life out of design. The main two things are consistency and predictability. If they're there, you can go a long way.” The name Peter Crosbie (he/him) Audio & Mixing Engineer, Producer appears above his quotation. The logo for Equity Army—the words “Equity Army” beside a circle—appears at the top right.

ALT The image shows Lina Nadar, smiling at the camera, straight black hair with a fringe, tan skin, wearing a black turtleneck top. Her image is on a beige background with a linear illustration echoing her photograph. A yellow half circle on the left contains her quote: “I feel more at ease using the websites that have images of people across differences, such as racialized people or different sexual identities. Otherwise, I feel the product won’t work for me or that the brand wasn’t build or design with me in mind.” The name Lina Nadar (she/her) Sr. Manager, Diversity & Inclusion appears above her quotation. The logo for Equity Army—the words “Equity Army” beside a circle—appears at the top right.

ALT The image shows Priti Jagger, smiling at the camera, wavy black hair, wearing a black frame glasses, hoop earrings, patterned top and a cardigan. Her black and white image is on a teal background with a linear illustration echoing her photograph. A yellow half circle on the left contains her quote: “People who would be attracted to inclusive practices already have some awareness towards inclusion, but the companies that aren’t aware of it are the ones that need to build it the most.” The name Priti Jagger (she/her) Senior Product Manager appears above her quotation. The logo for Equity Army—the words “Equity Army” beside a circle—appears at the top right.




