Do you actually know your video viewability numbers? Or is your player dropping the data?
Stop losing video revenue to blind spots. The technical fix is live: epom.com/blog/ad-server/vide…
Standard third-party Supply-Side Platforms (SSPs) take a 10% to 20% cut of every single bid before the money hits your account.
Stop renting your supply chain and paying the tax. Read the technical teardown here: epom.com/blog/publishers/ssp…
An aggregated dashboard tells you: "You got 900k impressions in Germany."
A raw log tells you: "At 14:02:11, this exact IP running Chrome 143 saw Banner X on Placement Y."
Stop trusting black-box attribution.
Here is the playbook for using log-level data: epom.com/blog/ad-server/log-…
If your AdOps team is spending hours running VLOOKUPs in Excel to match ad placement IDs with your CMS article categories, you lose resources.
Stop guessing what drives your revenue. Learn how to take control of your attribution:
epom.com/blog/ad-server/cust…
When CPA spikes and ROAS plummets, the go-to advice is to "refresh the banner." But with broken DSP delivery, it will burn out just as fast.
Stop rotating creatives and start controlling your algorithms. Read the playbook on fixing Ad Fatigue here: epom.com/blog/dsp/ad-fatigue
A solo news site and an ad network reselling inventory for forty partners both need an ad server. They should absolutely not buy the same one.
We broke down the 8 major publisher ad servers on the market.
epom.com/blog/ad-server/ad-s…
If your ad server merges Post-Click and Post-View conversions into one column, you are paying your publishers too much money.
Stop paying click prices for view-throughs.
epom.com/blog/ad-server/conv…
Stop babysitting bids to maintain your CPA on the Open Web.
We just rolled out Epom DSP 8.9, with goal-driven automation and precise billable tracking.
Read the full technical release notes for DSP 8.9 here:
epom.com/blog/dsp/white-labe…
B2B CPAs on Meta just hit $127. Advertisers are going for Native Ads on the Open Web.
But if you are buying Native traffic, your tech stack must have:
1️⃣ S2S Tracking
2️⃣ JSON Creative Rendering
3️⃣ Strict Inclusion Lists
Learn to buy Native Ads in 2026: epom.com/blog/dsp/buy-native…
Ad Server OR a DSP? The most profitable setup is a hybrid model.
1️⃣ Route premium direct deals through the Ad Server.
2️⃣ Pass any unsold inventory to the DSP for automated RTB backfill.
3️⃣ Achieve a 99% fill rate.
Here is how to bundle them: epom.com/blog/programmatic/a…
If you want to escape Meta's CPMs or Google's black-box, Tier-1 DSPs will usually demand a $20,000/month minimum spend.
The fix: Bypass the resellers entirely. Use a self-serve DSP. Here is how to take programmatic in-house without big budgets: epom.com/blog/programmatic/p…
Why do successful agencies and high-volume publishers eventually launch their own ad networks?
To regain margin control.
To make money.
Here is the operational and technical blueprint for launching an ad network from scratch: epom.com/blog/ad-server/how-…
If you run a high-traffic adult site, giving 40% of your ad revenue to ExoClick or TrafficStars must hurt.
Stop being a publisher for someone else's network. License a white-label ad server, and keep 100% of the margin.
Read how to do it here: epom.com/blog/ad-server/run-…
📊 Want to know your formats?
• Leaderboards (728x90) hold the highest Open-RTB CPMs, but must be limited to one per page to prevent audience fatigue.
• Native In-Feed ads yield up to 8.8x higher CTRs than standard display.
Learn what else works here: epom.com/blog/ad-server/ad-p…
80% of open-market ad inventory is closed to sportsbooks. Gambling money moves through independent ad networks.
The operational shortcut is a white-label ad server, but it MUST have two things. Which? Read this to find out: epom.com/blog/ad-server/buil…
Are you paying Tier-1 CPMs for Tier-3 traffic? VPN users spoofing a US IP address from Vietnam can spike your CPAs from $50 to $300, like that.
In the Epom Ad Server, we audit your publisher supply chain and protect your margins — here's how: epom.com/blog/ad-server/vpn-…
✅ Limits Card names the cap that stopped a banner.
✅ 43-second report load times reduced to <1 second.
✅ Saved conversion funnels (stop rebuilding them daily).
✅ RTB partner management without full Admin access.
All our V2 operational upgrades here: epom.com/blog/ad-server/new-…
Why did a UK healthcare platform reject programmatic for their 9,000 daily active users?
Because:
• Programmatic baseline: 7,000 imp = ~£140 revenue.
• Epom Direct Deal: 7,000 imp = £1,000 flat fee.
• Result: CPM of £142.85 (7x higher)
Read the story: epom.com/customers-stories/h…
Are we really still talking about the death of third-party cookies? Yes. 🍪🪦
Here are 8 actual alternatives that are working right now and how to mix them.
Check out the full matrix here: epom.com/blog/programmatic/a…
AdRoll is a fantastic tricycle. But if you’re scaling a serious media budget, you can’t keep riding it on the highway. 🚲🛣️
Migrate to a real DSP and put 15% to 40% more of your budget into actual working media.
Check out your best options here: epom.com/blog/dsp/adroll-alt…
