A quarter way through this and it's likely the most depressing book I've read. It hasn't actually got to any "decline" topics yet. But it unravels how starkly different of a world we live in today.
Type of book that wants to make me become a hermit.
I like how 90% of cold outbound content has died out because people quickly realised your results are hyper-specific for your niche, offer and that exact specific campaign to the minute detail.
What is it with so many LARP-preneurs these days. "Dolce vita", cool, go take your sales calls and keep thinking about your escapist fantasy.
By 2026, it will be safe to assume 80% of video testimonials you see will be generated by the successor of Veo 3.
I had internally predicted that newer agency founders would start to crumble on an existential level and I'm already seeing it manifest.
Brudda you do not have "love of the game" for getting someone Calendly booking confirmations.
Hamza retweeted
I collect Ecom ADvertorials like rich people collect watches
Steal my 60+ active adv Swipefile (24H only)
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I've been helping my little sister with a bit of copy and general marketing for her English teaching biz and now she's teaching 3 y/o's in Mainland China LMAO.
No one and I mean no one in the money Twitter circle is autistic.
None of you have talked to an autistic person in your life.
Just acquired "Phenomology of Perception" by Maurice Merleau-Ponty.
This one could take years to study.
If I had taken Chemistry at university - I think I would currently be doing a phd in olfactive inelastic electron transfer to finally discover the lógos of perfumery.
