BIG UPDATE! Alliance Entertainment Completes Acquisition of Endstate
Endstate Authentic is Alliance Entertainment’s dedicated authentication and resale platform, using its patented technology to deliver NFC-enabled product identity, brand protection, customer engagement, and authenticated resale solutions for physical collectibles and consumer products.
Every Alliance Authentic collectible includes an embedded digital NFC chip powered by Endstate. Endstate also powers Alliance Authentic’s peer-to-peer marketplace, enabling collectors to buy, sell, and make offers on certified authentic vinyl directly on AllianceAuthentic.com
ENDSTATE retweeted
New kicks in town 🫨👟
Launching the @alpinef1team x @endstate + @staplepigeon collaboration with world-renowned streetwear designer @jeffstaple
ENDSTATE retweeted
Grab your JHR hat and tap the @Endstate chip to unlock Nashville’s recap before it drops! 🧢
ENDSTATE retweeted
The BWT Alpine Formula One Team Travel Sneaker is here! 👟
Crafted with @Endstate, each pair features an embedded chip unlocking exclusive BWT Alpine Formula One Team experiences and authenticating your shoes.
store.alpinef1.com/en/produc…
Each item in our limited edition collection with @mfaboston not only showcases stunning Van Gogh inspired designs, but with the tap of your smartphone you unlock:
- complimentary VIP entry to the MFA late nite event March 28th
- private tour with exhibition conservator
- behind the scenes video of Van Gogh artwork
Last week, @jeffstaple, investor and advisor of Endstate, held a grand opening for his new flagship store at 21 Mercer in NYC.
Stay tuned for more Staple products to be connected with Endstate’s technology in 2025 and beyond.
Our exclusive connected footwear collection with @AlpineF1Team is officially here.
Owners can simply tap their smartphone to the tongue of the right sneaker to access exclusive content, authenticity and more.
ENDSTATE retweeted
Strolling into the 2025 season with our official travel footwear from Endstate! 👟🩷
We’re pleased to announce a licensing partnership with Endstate, a Boston-based footwear and technology company 🤝
Each sneaker has an Endstate NFC chip embedded in the tongue, transforming these luxury shoes into a gateway for exclusive BWT Alpine Formula One Team experiences and product authentication.
Our latest partnership announcement with @jeffstaple 🤝
Full story: wwd.com/menswear-news/mens-f…
Status: Authentic.
The Friendship CLB Alexon slides are available online now. Check them out here: shop.endstate.io/products/al…
The Alexon slide is 3D printed for comfort and designed to stand out.
Learn more here: shop.endstate.io/products/al…
Endstate powered garments for @worldsawayfest.
Each item unlocks exclusive content and a commemorative digital collectible.
Endstate recently powered garments for @worldsawayfest.
Each item unlocks exclusive content and a commemorative digital collectible.
Last month, Endstate powered garments for @worldsawayfest.
Each item unlocks exclusive content and a commemorative digital collectible.
The ALEXON slide will release on 11/22 in Los Angeles.
The kickoff event will take place at 3531 Sunset Blvd from 3-8PM.
The pop-up will then run from 11/23 - 11/24, 12-7PM.






























