It is no secret that many of the world’s largest gaming companies have been exploring blockchain gaming in one way or another for years. 🎮 The two main reasons Asia represents a comparatively more “crypto-friendly” gaming market that is positioned to see outsized growth over the next decade comes down to synergistic user behaviors and active participation from established incumbents. There is a fundamental difference in the behaviors of Eastern and Western gamers. The latter has shown significantly more pushback against any shift in the status quo of how games are monetized – going all the way back to the introduction of in-game cosmetics to the more recent rise of P2E and NFTs. Asian gamers, on the other hand, are less offended by the idea of financialized game loops. For example, F2P gaming and massively multiplayer online role-playing games (MMORPGs), in particular, scaled faster and are now more heavily monetized in Eastern markets. Not only is there less protest against predatory monetization practices, but almost all top-grossing games are F2P, and roughly 50% of global gaming revenues are derived from Asian markets.