Design and motion for complex companies. "No AI"
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Joined August 2020
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Met an AI founder who makes $23,000,000 selling AI avatar videos to wholesalers in China.
They make cringe AI avatar ads for companies then run them through bot farms pushing 500 a week.
And they print $$$.
Sometimes the business doesn't need to be sexy
It just needs to work.
ICARUS retweeted
What are the best motion design agencies in the space?
Looking to connect with a few as im building @icaruspd_co
Motion designers are one of the most sought-after roles in any marketing department.
Hiring the wrong one can waste precious marketing budget & company resources.
We'll launch a complete guide on how we hire the best motion designers for our new team.
Follow for updates.
Our first client was a security company having trouble explaining what they do to big infra companies.
We came in.
Audited their current branding and site.
Suggested improvements based on actual market data.
And we are working on two motion videos for them at the moment.
Indians are the backbone of most creative teams.
Still waiting for rajeev to deliver the video though,
deadline was 3 hours ago 🤐
Do you agree👇🏼:
I’ve seen many agencies and companies that definitely have at least one Indian guy on their team. It’s definitely an advantage for their business.
You know what, bro? I genuinely believe Indian creatives are extremely talented. I’ve seen so many people doing crazy, next-level work, and the quality can be incredibly premium.
But on the other hand, there are also people who offer their work extremely cheap or scam others, and that creates a bad perception of Indian freelancers and makes people assume that Indian creatives are cheap or unreliable.
That’s why I think this happens. There are so many insanely talented Indian creatives doing premium level work, but the actions of a few people can affect how the whole community is perceived.
This guy needs to stop insulting potential clients 🤦
wait in the meeting room, NOW!
Founders are inherently bad at marketing.
And not for the reason you might think.
I believe the worst person to explain your product or service is yourself.
Why?
Because you have biases,
You like certain features more, just like a parent likes a certain child more.
Your likeness has nothing to do with the usefulness and value of those features and the worst part, it can be based on anything.
Just for context, my company helps founders explain their products under 30 seconds using 2d animation,
And i always do an independent survey of the product or company instead of just relying on the founder to tell us what their company does and which fratures are important.
What we do is simple,
We take what you know, remove 90% of it, and turn the remaining, valuable 10% into a concentrated and digestible motion video.
And it’s a kick ass video too, not because better visuals sell more, but because novelty has become the norm.
A random scroller won’t even give your video a second look unless it blows their mind in the first 3 seconds.
Any founders who’ve had a similar experience?
ICARUS retweeted
Editing agencies have always had a bad reputation.
When I started my agency back in 2019, the biggest challenge I faced was building trust.
At the time, editing agencies were known for exploiting offshore editors and operating on lies and broken promises. So trying to build a reputable brand in a market that already distrusted you wasn’t easy.
In the beginning, it took an entire year of trial runs and low-tier projects just to gather enough testimonials and past work to be taken seriously.
With every project we landed, I made it a priority to overdeliver on quality rather than chase quick profits for myself.
That initial sacrifice and long-term vision laid the foundation for what is now @CartelMedia_, one of the most reliable and respected editing agencies in the business and lifestyle content space.
But we’re still far from where we want to be. Our goal is to become the face of the video editing industry.
In a world full of unreliable freelancers who disappear a day before the deadline and makeshift agencies that are one delay away from losing both their team and their clients, we aim to be a breath of fresh air.
We’ve built a system designed to ensure every video gets delivered on time, with delays (if any) communicated well in advance.
We’ve got a long way to go, but I’m grateful to our clients for trusting us and to everyone here for supporting the previews I share ❤️
ICARUS retweeted
Reliable quality should be the goal for every editor and agency💪
Here's @tobylejeune sharing his experience with @CartelMedia_ so far.
ICARUS retweeted
Content Video Editing At Its Peak 🎬
This might be the best edit on this account so far,
So lemme know what you guys think ⬇️
Likes And RTs are Appreciated ❤️