Helping tech companies create clear, simple, and human messaging at Punchy đź‘Š Founder, Writer, Speaker, Dreamer
Portland, OR
Joined September 2016
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Would you like me to teach your entire marketing team how to write stronger messaging?
Well, now we can make that happen with the launch of Punchy Messaging Training 🎉
Fundamentally, I didn't think I was good enough to work with that client.
There I said it.
Years ago, I had obsessively tinkered, gotten in my head, and doubted my many years of experience while working on my first workshop with a well-known client.
I used NLP coaching, affirmations, and all sorts of mindset tricks to help me move through that.
And now, I never doubt that I’m qualified to work with anyone—I just had to get there first.
When you speak about tech to non-tech-savvy customers, you have to get to the heart of the matter quickly.
That’s really the challenge of any messaging strategy—but it’s more obvious with less tech-savvy folks.
Here’s how you can best reach those buyers:
The real motivation for those managers was to feel less stressed when it comes to making pricing decisions.
And we spoke to that instead of focusing on the biggest “ROI.”
So you see how you absolutely cannot rely on the same old crutches many tech companies lean on.
And that’s why speaking to people that are less tech-savvy is a fun challenge. 👊
#b2bmessaging #positioning #thatspunchy
Every conference should be like CXL Live.
Great talks. Real conversations with good people. Sooo many delicious tacos!
Definitely make #CXLLive a priority in 2023. (It might just change your mind about conferences.) Thanks @peeplaja @CXLdotcom for putting on a flawless event
Buzzwords like
Multi-tenant SAAS
Configurable
Single source of truth
Real-time analytics
Go out the window when you have to speak to customers who that aren’t ultra tech-savvy.
And I love that! đź‘Š
We walk away from the things we love doing in our youth because
They’re impractical
Don't make money
Or people say, “you can't just do that”
You don’t have to let things go just because you can’t monetize them.
They’re still worth something to you. 👊
It’s finally here! #Demand2022 is TODAY 🥳 And yes it’s FREE and you can REGISTER here: metadata.io/demand-2022
Join my session on how to power your marketing with (heart-based!) messaging at 9:55am PT / 12:55pm ET and I'll be there live in the chat for questions đź‘Š
Your team might feel like they need to talk up really inspired benefits in your messaging, but if you aren’t focusing on what your customers want, this can really lead you astray.
Always take it back to your audience. đź‘Š
Product marketers: has the sight of a blank, waiting-to-be-filled-out-by-you messaging document ever made you feel a bit anxious?
It’s happened to me.
A client at a well-known tech company once showed me their approved messaging document that every product marketer had to use.
All that extra stuff buries your core message – that single thing you want to be known for in the market.
Less is more.
The framework I use at Punchy is minimalist.
It teaches your team how to put a stake in the ground for one thing, rather than listing off 101 things.