Emer Lawn

Oh my goodness, and across Europe...our @core_irl Search Team were in Prague, collecting a brilliant trophy for @MrTaytoIreland! So delighted for our teams! #EuropeanSearchAwards 🏆👏

Our social hero! @aliceolearyy 👏👏👏 #Sockies24

Congratulations to the @SkyIreland team and all those in @core_irl who continue to deliver amazing work for their sponsorship of the Women's National Team...a well deserved win for Best Sports Sponsorship! #MIIAIM @MiiIreland @AimAwardsie 🇮🇪🏆#COYGIG

Absolutely chuffed to have seen @Currys_irl take to the stage, for Best eCommerce Marketing. (Those extra cheers were from our table!)🏆👏🥳 #MIIAIM @MiiIreland @AimAwardsie

...and they are up again! Congratulations @AllianzIreland for winning this year's @MiiIreland Customer Experience Award! 👏 👏👏 #MIIAIM 🏆🤝💙

We are over the moon...for @Postvox, winning the Entertainment Sponsorship Award, for the brilliant work they do in sponsoring the An Post Irish Book Awards! We love being a part of this every year with you! 📚🏆👏 #MIIAIM @MiiIreland @AimAwardsie #BookTok

An incredibly difficult category, but no surprise to see @AllianzIreland picking up this award for Integrated Marketing. So delighted for @markbrennan_ @ValerieHedin and all in the team! 👏💪🏆#MIIAIM @AimAwardsie

So delighted to see @SuperValu taking the stage for this important award for CSR. Proud to be your partners! 🌍❤ #MIIAIM @MiiIreland @AimAwardsie #ClientPride

"Younger adults (18–35-year-olds) are most likely to plan early, much of which is surrounded by setting social dates for December." Another nugget from @core_irl's latest Christmas Mindset report. 💡🎄 You can watch summary or download full report here: onecore.ie/christmas

Amidst the joy Christmas cheer..."3 in 4 say there are some aspects of Christmas they don't like." - Naomi Staff, @_coreresearch MD shares all the insight in the latest Christmas Mindset report. 🎄🎅 youtube.com/watch?v=TKHBWWTa… #AlwaysLearning #ChristmasMindset @core_irl

"We also must remember that we've got to do all we can to measure the evolving Video landscape, alongside the opportunity." @JenWalshDigital It's therefore good news that @TAM_Ireland panel will expand to 500 households...to help here. 🖥📈 #ConnectedTV @core_irl #AlwaysLearning

Looking at what's next, no surprise @JenWalshDigital telling us more about subscription VOD and the evolving offering from existing BVOD players. The growth is clear, w/ 80% of 15-34yr olds with Netflix access, and 50% 18-24yr olds with Disney+. #ConnectedTV @core_irl 🖥💡

When planning Connected TV, we need to: 1️⃣Balance Reach of linear TV and Broadcast VOD 2️⃣Build on targeting capabilities available on Connected TV 3️⃣Focus on Innovation ...more from @davidmulligano today's @core_irl Digital Next + Now webinar here: onecore.ie/digitalnext 🖥💡

"We've used over 1500 different ways to target consumers on Connected TV" @davidmulligano tells us this is a game changer. #ConnectedTV @core_irl #DigitalNextNow #AlwaysLearning 💡🖥

On average, the average adult is watching 300 minutes of video every day. @core_irl #DigitalNextNow #Webinar #AlwaysLearning 🖥💡

Kicking off our Connected TV webinar, packed with stats that will power plans for next year. @ColmSherwin introducing this week's wonderful panel...@MichaelFClancy, @JenWalshDigital and @davidmulligano. 🖥 #AlwaysLearning

"We are watching more video now, than at any other point in the last 9 years." @MichaelFClancy tells us despite traditional video being in decline, the change here...is how much of that (53%) being viewed online. #OnlineVideo #AlwaysLearning @core_irl #DigitalNextNow 🖥💡

Here we go, our third @core_irl Digital Next + Now webinar is up and running. onecore.ie/digitalnext

"How does YOUR brand, help MY brand?" Every individual is a brand. We need to remember that we have to give individuals something of value, that they can share. Help their brand. - Andrew Simon, Edelman CA at @IAPI_Updates #MediaMatters #AlwaysLearning 💡

Amazing CASE STUDY from Dove, championing age diversity. 👩‍🦳 Rapidly activated, and powerful impact. WATCH: vimeo.com/808807440 #keepthegrey @IAPI_Updates #MediaMatters