List management for 6-7 figure ecom brands
Joined December 2022
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- Followers3.1K
- Likes10.6K
If your last 10 campaigns were all:
• 15% off
• 20% off
• Flash sale
• Last chance
Your audience is trained to ignore you.
Instead, rotate angles:
• Educational
• Social proof
• UGC
• Product breakdown
• Myth-busting
• Founder story
• Behind the scenes
Email volume works, but only when it’s varied.
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People don’t read emails word for word.
They scan.
So your structure matters more than your vocabulary.
Use:
• Short paragraphs.
• Clear spacing.
• Obvious CTAs.
If your email looks busy, most people won’t get your message.
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50% of your open rate = your subject line.
Make it:
• Clear
• 5–8 words
• About one idea
Stop writing essays in your subject lines.
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90% of business owners make excuses not to send frequent emails because they’re afraid of:
• Complaints
• Unsubscribes
• And that no one will care
But they’re focusing on the wrong person.
Because it’s not about them, their feelings, or their ego.
It’s about the customer.
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1 month ago, we launched the new email flows for AngelMatch.io, and the results are already showing.
𝐈𝐧 𝐭𝐡𝐢𝐬 𝐟𝐢𝐫𝐬𝐭 𝐦𝐨𝐧𝐭𝐡, 𝐞𝐦𝐚𝐢𝐥 𝐡𝐚𝐬 𝐝𝐫𝐢𝐯𝐞𝐧 𝟖.𝟏𝟏% 𝐨𝐟 𝐭𝐨𝐭𝐚𝐥 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 and has contributed directly to the lift in:
✅ Trial conversion rate ↑
✅ Churn rate ↓
✅ Subscriber LTV ↑
These results are simple when email supports your entire customer lifecycle.
So far we’ve built:
• Welcome flow: gets new email leads activated and into the free trial
• Trial → paid conversion flow: shows exactly how to get value fast
• Post-purchase flow: reduces churn by guiding users to their “aha” moments
And we’re nowhere near done.
Next up:
• Refund recovery flow
• Failed payment flow
• Full BFCM promo flow for the 2 segments (AngelMatch’s first-ever discount 👀)
• Re-engagement sequences
• Action-triggered flows based on in-app behavior
And A LOT more...
If you’re a founder looking for investor leads, then check out AngelMatch.io.
If you’re a business owner who might be leaving money on the table with email… then DM me for a 𝐟𝐫𝐞𝐞 𝟏𝟓-𝐦𝐢𝐧𝐮𝐭𝐞 𝐞𝐦𝐚𝐢𝐥 𝐚𝐮𝐝𝐢𝐭.
Big thanks to @Rashidkhasanov and team for the solid collaboration. On to the next milestones.
We've been focusing on improving Angel Match and things seem to be moving into the right direction:
- Trial conversion rate is up
- Churn rate is down
- LTV is going up
- Avg revenue per user is up
Here's what we did:
1. @EmJoServices set up amazing email flows + action based trigger emails. This alone increased retention, conversions and decreased churn.
2. We added an onboarding walkthrough and a full fundraising setup checklist based on cancelation feedback.
3. We're rolling out new email follow-up flows by the end of Nov, which will make the investor outreach 10x easier for users (hopefully).
4. In Dec, we plan to launch Investor Updates and Data Room features.
Our goal is to make fundraising process 10x easier for our users.
If they win, we win.
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Love working with you too Rashid! 🔥
We're rebranding Pur Social to Autoposts and realized that the english copy on the site sounds like it was translated straight from the Google Translate 😂
So I asked @EmJoServices for help and she crushed it.
The new copy is 10x better now.
Launching it soon!
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If you don't want to miss insights on:
• copywriting
• my business journey
• and attracting people with words
Then sign up to my free list here:
emelie.ck.page/fa0e660156
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Advice I wish I knew when I started my business:
• Stories sell.
• Business is solving problems for others.
• Don't compare yourself to your idols. Compare yourself to your past you.
If you don't want to miss insights on:
• copywriting
• my business journey
• and attracting people with words
Then sign up to my free list here:
emelie.ck.page/fa0e660156
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Segment everything:
• clicked on a link
• viewed a product
• answered your email
• bought your product
• didn’t open your emails
Know who you’re talking to
If you don't want to miss insights on:
• copywriting
• my business journey
• and attracting people with words
Then sign up to my free list here:
emelie.ck.page/fa0e660156
440
How to get what you want:
1. Define what you want
2. Reverse engineer how to get it. you can
3. Execute daily and wait for time to catch up
Most people don’t get past step 1.
If you don't want to miss insights on:
• copywriting
• my business journey
• and attracting people with words
Then sign up to my free list here:
emelie.ck.page/fa0e660156
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Imagine the data you’d have if you didn’t send 1 email per month, but 1 email per day.
Yes.
Marketing is testing.
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If you don't want to miss insights on:
• copywriting
• my business journey
• and attracting people with words
Then sign up to my free list here:
emelie.ck.page/fa0e660156
347
Before you publish anything, ask yourself:
• Who’s this for?
• What does it do?
• Why would they care?
First think, then publish.
If you don't want to miss insights on:
• copywriting
• my business journey
• and attracting people with words
Then sign up to my free list here:
emelie.ck.page/fa0e660156
383
When I started email copywriting, they called me:
• a fool
• a dreamer
• and unrealistic
Probably they’re right.
But I’d rather live my best unrealistic life than their limited one.
They’ll always have an opinion, so do whatever the f*ck you want.
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If you don't want to miss insights on:
• copywriting
• my business journey
• and attracting people with words
Then sign up to my free list here:
emelie.ck.page/fa0e660156
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