RethinkElectricBham (@ElectricRethink) header
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Please follow if you care about the future of The Electric Cinema Birmingham, UK.

Joined December 2020
Photo by RethinkElectricBham (@ElectricRethink)
Thread: On March 17th 2020 the @ElectricBham staff (a team of around 17 full & part-time) were informed of their imminent redundancy without consultation via Whatsapp group message. #CultureInCrisis @BFI
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Cinema workers all over the country are hoping that the re-opening of independent cinemas doesn’t mean a return to the status quo. “All we can do now is point out what happened & make sure people don't forget about it". “The cycle can't start again.” vice.com/en/article/y3db9y/w…
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RethinkElectricBham retweeted
Some indie cinemas are progressive, inclusive spaces, but for many workers, this vision of the sector has always been a fantasy – one that’s been starkly exposed in the pandemic. Huge thanks to the many current and ex-workers who shared their experiences vice.com/en/article/y3db9y/w…
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RethinkElectricBham retweeted
I love the building and the cinema, but the management’s behaviour has certainly lost them many longtime patrons.
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'The dream is that one day, all businesses will be ranked based on this and that a great culture and commitment to diversity will be celebrated more than the food.' @kelly_cause @Darjeelingldn #ActuallyGoodJobs #Hospitality kellyscause.com/news/support…
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RethinkElectricBham retweeted
Last night I voted to ban "fire & rehire" practices. This disgraceful practice is used to drive down pay & conditions, like what's happening at British Gas at the moment. But the Tories refused to back the motion. Why? They're on the side of the bosses, not the workers.
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Sadly a common practice enforced by the @ElectricBham owner and MD. Improper redundancies and exclusion tactics.
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RethinkElectricBham retweeted
Presenting a facade of inclusion &/or radical politics, marketing themselves on that facade, but treating actual staff like garbage. Sound familiar??? Independent cinemas are capitalising on ~social issues~ without doing any real work to combat them
To all the rule breakers, risk takers, history makers. Happy #InternationalWomensDay. The inspiring @MisbehaviourUK will be showing from Friday March 13th, directed by #PhilippaLowthorpe & starring #GuguMbathaRaw #KeiraKnightley #KeeleyHawes #JessieBuckley theelectric.co.uk/programme.…
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RethinkElectricBham retweeted
1. Exploiting workers. Saved you all time from reading the article, you’re welcome!
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RethinkElectricBham retweeted
I do have to point out this unchallenged comment from Tom's interview about Electric redundancies. What exactly is a 'zombie job'? It's like he did his staff a favour by not furloughing them. What a hero.
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RethinkElectricBham retweeted
If I won the lottery the first thing I think I would do is buy @electricbham. The insight the current situation has given into the present owner and how he treats staff, and indeed customers/members, is not good to say the least.
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"The takeaway from the situation is not that the pandemic had forced the hand of struggling cinemas. Rather, the pandemic had pushed conditions that were already exploitative to unbearable levels." @YearZeroCinema
#mydreampalace This year cinema workers across the UK raised their voices about exploitative practices and the wider film industry tried to gloss it over by invoking romantic myths about going to the movies. Me for @yearzerocinema and @ultradogme cinemayearzero.com/2020/12/2…
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"If the choice ends up being between the death of cinemas as a money-making venture, or a business-as-usual return that relies on exploiting a precariously employed workforce, then I would choose death." @YearZeroCinema #CultureInCrisis
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"What’s required is an exhibition sector that prioritises the well-being of its frontline workers, a feat which would require imagination, an end to zero-hours contracts, and almost-certainly a few well-placed pay cuts at the top." @YearZeroCinema @BFI #CultureInCrisis
"It speaks to a certain attitude among individuals at the top of the industry, an attitude that prioritises institutions over people every time." @YearZeroCinema #EconomicClass
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"On one end, are the defiant voices of cinema workers across the UK. On the other side there are the comfortable complacents: CEOs, analysts, prominent critics, & publicists, who talk about the cinema as an endangered species under threat from streaming."@YearZeroCinema
"It is quasi-religious fantasy which in the 21st century is provided at the expense of an underpaid, precariously employed workforce. As with many fantasies about living under capitalism, it can only convince by omitting the human misery that props it up." @YearZeroCinema @BFI
"As workers across the country were speaking up, leading figures in the British film industry were more concerned about getting cinemas reopened again, rather than making sure the people working in them were treated fairly." @YearZeroCinema
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RethinkElectricBham retweeted
🎉Here's to a new year of celebrating our cinemas progressive & inclusive futures, not romanticised pasts. 🎉Here's to looking out for each other, challenging bad practice, listening to survivors, protecting workers, valuing all staff & changing the industry. #Cinema #2021 📽️✨
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RethinkElectricBham retweeted
This year has been awful, but this wasn't inevitable. Instead, it's the result of political failure – not just of leadership, but of ideology. Again & again, public health has been sacrificed for corporate interests. In 2021, let's step-up the fight to put people before profit.
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