
ALT Front: A black-and-gold graphic features a black silhouette of a Formula One car on a shattered gold stretch of racetrack. It reads: “Rich Energy the Book: Coming 2022, McFarland and Co. Publishers. Learn more at Rich Energy Book dot com.

ALT Another black-and-gold graphic features the synopsis of the book. A shortened version of it follows, but see the linked website fo the full thing: FORMULA ONE is known for glitz and glamour, rolling out its 200-mph red carpets across the world in what many consider to be the top tier of global auto racing. But lurking in the background are dark, and sometimes deeply strange, goings on: sex scandals with prison-camp themes, Nigerian prince scams, tax evasion — the list goes on. Those things often stay in the background. But with the 2019 season came a force louder than Formula One could ever dream of muffling: William Storey, the founder of British startup Rich Energy. At the time, Haas team boss Guenther Steiner described the never-ending Rich Energy news cycle, which he often had to answer for, as: “I’m getting sick of answering these stupid f—-ing questions on a race weekend. I’ve never seen any f—-king thing like this.” No one else had, either.








































