@EdouardBoost

Client Lead VML, climbing frame, tweeting various interests, sporadically.

 London, England
Joined July 2011
  • Tweets2.6K
  • Following213
  • Followers285
257Media
Get ready for a disruption in #Sales 💥 7 new AI technologies that will disrupt sales by 2027. #GartnerSales #SalesTech gartner.com/en/articles/7-te… via @Gartner_Inc

Gartner for Sales Leaders | Sales Insights & AI Tools

Drive revenue growth with Gartner for Sales Leaders. Access AI sales enablement tools, seller performance diagnostics, and former CSO expert guidance.

gartner.com
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In a World of Needles. Be the Haystack! @maewow telling us how to scale up your Influencer Marketing youtu.be/KGOFra7MOJE #WeAreVMLYR @obviouslysocial @VMLYR
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"Social commerce delivers a means of taking brand love and giving people the opportunity to buy in the moment" Worth a read - Social commerce: building brand love and delivering growth from @DigitalConstant @VMLYRCommerce wpp.com/en/wpp-iq/2023/05/so…
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Very true. Bringing creative and media together, under one roof, works a treat
richard shotton
@rshotton1 May 2023
Lovely analogy on the splitting of media and creative agencies from @rorysutherland In Campaign
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This is very very exciting. "With the goal of making a personal and secure AI device that is “more humane and intuitive, with interactions that are seamless, screenless and sensing."
Ray Wong
@raywongy21 Apr 2023
The @Humane wearable doing English->French AI translation in your own voice... wow. (SOUND ON) Video credit @ZarifAli9 Read the exclusive on the Humane wearable's features: inverse.com/tech/humane-ai-w…
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research shows that older consumers are often better brand ambassadors... 84% regularly posting on social ogilvy.com/ideas/light-end-t…

The Light at the End of the Tunnel: Marketing to Seniors

Marketing to seniors means understanding the true diversity of human needs, and breaking away from tired stereotypes. Read The Light at the End of the Tunnel: Marketing to Seniors by Peter Buell...

ogilvy.com
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Best account based marketing I've ever seen @SpotifyUSA youtube.com/watch?v=z6XNyP82…

Spotify B2B campaign - A Song for Every CMO

#Spotify #cmo #music Disclaimer Policy:Fair Use Notice. Due to th...

youtube.com
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Gamifying Tax returns. Love it. One for @Nudgestock
TechCrunch
@TechCrunch30 Mar 2023
TC writer @asilbwrites played the anime dating sim #TH3K that does your taxes for you and it actually worked 👀
Tax Heaven 3000 by MSCHF screenshot

ALT Tax Heaven 3000 by MSCHF screenshot

Tax Heaven 3000 by MSCHF screenshot

ALT Tax Heaven 3000 by MSCHF screenshot

Tax Heaven 3000 by MSCHF screenshot

ALT Tax Heaven 3000 by MSCHF screenshot

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The cost per user data here is interesting. The mistake is comparing TikTok and YT (predom education and entertainment platforms) with Facebook and Insta. How TikTok broke social media from @TheEconomist economist.com/business/2023/…
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"Is Oatly sh*t in tea?" If this isn't excellent editorial content marketing, I don't know what is. oatly.com/things-we-do/stori…

The Tea Report

We heard that OATLY might taste like Satans diarrhea in tea. So we went to investigate this further by asking the tea experts themselves- the British public

oatly.com
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Love it. Autotune, hated and vilified until it wasn't. Watch this space generative AI
Cher Universe@TCherUniverse23 Jun 2021
📺 @Cher is one of the subjects from one of the episodes from @Netflix's new docuseries "This Is Pop"
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@djrupture "technology becomes creative when it starts being used in a way that it wasnt originally intended for"
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If you're entertaining enough, you can make more money losing than winning theguardian.com/sport/2023/m…

KSI, Logan Paul, Salt Papi: the influencers redefining boxing for the TikTok generation

YouTubers are going toe-to-toe with pro boxers to win millions of views, get rich and fight for the likes of a new audience

theguardian.com
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Neet analogy from @snarkmarket content is about a good mix of stock (evergreen) and flow (responsive) snarkmarket.com/2010/4890/

Stock and flow

I was an economics major in college, and I’ve been grateful ever since for a few key concepts those courses drilled into me: things like opportunity cost, sunk cost, and marginal cost. I think about...

snarkmarket.com
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AI's advancement of creativity in 2023 will be looked back on in the same way that the paint tube invention in 1841 is smithsonianmag.com/arts-cult…

Never Underestimate the Power of a Paint Tube

Without this simple invention, impressionists such as Claude Monet wouldn’t have been able to create their works of genius

smithsonianmag.com
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This 4hr Nissan ad needs to be on peoples' mind when thinking about how to get attention and cut through youtu.be/YkcGoztVZiI

Enjoy the Powerfully Peaceful ARIYA | Nissan USA

Lose yourself in lofi and find yourself in ARIYA. Introducing the A...

youtube.com
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Love this from Slack, turns MVP on its head slightly We Don’t Sell Saddles Here by @stewart link.medium.com/Ss7naIqE2wb

We Don’t Sell Saddles Here

The memo below was sent to the team at Tiny Speck, the makers of Slack, on July 31st, 2013. It had been a little under seven months since…

link.medium.com
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Reminder that it's the creators that drive the eyeballs as much as the algorithm.
Social Media Today
@socialmedia2day29 Jan 2023
Could this see top creators posting more content to other apps instead? socialmediatoday.com/news/Ti…

TikTok Faces More Questions Over Creator Monetization as ‘Pulse’ Program Falls Flat

Creators say the payouts from Pulse have been very low thus far.

socialmediatoday.com
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Authenticity is needed as companies balance the role of humans versus bots. All consumers want to feel that genuine connection with a brand.
Forbes
@Forbes28 Jan 2023
Top Consumer Trends That Will Change Retail In The Year Ahead trib.al/BkGu1Of
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ed boost retweeted
VMLY&R@VMLYR26 Jan 2023
“Trust is one of the biggest barriers for social commerce conversions.” Christina Miller (@cmariem08), @VMLYRLondon Head of Social, chats to @shotscreative on the state of social in 2023. fal.cn/3vp3P

The state of social in 2023 | shots

With last year showing us that paid content is on its way out, and a more organic version of social is making a comeback, Christina Miller, Head of Social at VMLY&R, says brands will need to shift...

shots.net
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