
Using AI to transform any stream into interactive, revenue generating user experience. Back by @nearprotocol. $FAST Incubated by Finceptor.
The Hague, Netherlands
Joined October 2021
- Tweets2.7K
- Following853
- Followers32K
- Likes3.8K
Pinned Tweet
Our AI-Powered Shoppable TV is officially LIVE! 🎉
You can now seamlessly shop what you see in real-time while watching your favorite content - turning inspiration into instant action.
THIS is the future of interactive entertainment!
🔗 Explore the experience yourself: in.tv/shoppable-tv
A huge thank you to our incredible team and partners for making this innovation a reality!
We’ve spent a lot of time looking at why 'shoppable video' has been the industry’s favorite expensive hobby for a decade without ever actually scaling—and I think we finally found the missing piece.. Check out the article here.
Our Shoppable TV works! Here's proof:
From 0 to ~100,000 clicks (Apr–Jul) on a partner channel PLUS first earnings growing with a strong CAGR!
We did it. We went from 0 to 1 and achieved product market fit.
👉Curious? Reach out [email protected] or book a call via our website!
Shoppable TV is LIVE on WILD TV!🌲🏹
We’ve teamed up with the ultimate outdoor adventure channel - their content is now fully shoppable!
📡 Broadcasting via Eutelsat + Intelsat Galaxy 19, reaching millions of viewers across North America who can now watch, scan and shop!
We’re heading to IBC 2025 in Amsterdam!
If you’re attending and want to see how Edge Video AI is transforming TV into a shoppable experience - let’s connect.
📅 Book a meeting or a live demo with us: just DM me or anyone on the Edge Video AI team. We can't wait to see you all!
🚨 DangerTV has just become shoppable and the numbers prove it’s working!
📈 200% user growth in 6 days
🔁 30% are returning viewers
🌍 90% of users from the US & Canada... with some surprise traction in Mauritius!
TV isn’t passive anymore.
Powered by @EdgeVideoAI.
Edge Video AI retweeted
Edge Video AI made it into @Forbes!
We are truly powering the third wave of commerce - where AI meets video, and shopping meets storytelling!
Read the full article below 👇
Edge Video AI made it into @Forbes!
We are truly powering the third wave of commerce - where AI meets video, and shopping meets storytelling!
Read the full article below 👇
🚨 HUGE! @Scobleizer sat down with our CEO @joeward to talk about AI-powered, real-time shoppable video.
He is known for spotting the next big thing before it becomes big! He has interviewed Steve Jobs, Marissa Mayer or Marc Andreessen.
Now, he’s turned his lens on us!
Watch the full video here: xitter.cf/Scobleizer/status/1920…
💡 What if your video knew what you were wearing… and helped your audience buy it in real time?
I sat down with Joe Ward, @joeward, CEO of @EdgeVideoAI, to explore the third wave of monetization: AI-driven, real-time shoppable video.
🎯 We covered:
The death of passive content
Why the future of video is transactional
How creators can finally get paid when you buy what they show
Real-time AI that listens + watches and matches products instantly
Shopping inside streaming content, AR glasses, and even paused moments
This is the next evolution of media: part entertainment, part store, fully AI-powered.
Such a fantastic interview! @Scobleizer and @joeward discuss the future of video: AI-driven and shoppable - in real-time!
Watch it here 👇
💡 What if your video knew what you were wearing… and helped your audience buy it in real time?
I sat down with Joe Ward, @joeward, CEO of @EdgeVideoAI, to explore the third wave of monetization: AI-driven, real-time shoppable video.
🎯 We covered:
The death of passive content
Why the future of video is transactional
How creators can finally get paid when you buy what they show
Real-time AI that listens + watches and matches products instantly
Shopping inside streaming content, AR glasses, and even paused moments
This is the next evolution of media: part entertainment, part store, fully AI-powered.
One of the top requests from our Shoppable TV Beta was “Can I save products to view later?”
✅ Now you can. Introducing the new Favorites feature!
🛍️ See it. Love it. Save it. Brought to you by Edge Video AI - powering the future of interactive TV.
🚨 BIG NEWS: We have just integrated @Amazon into our product database! That means our Shoppable TV feature - currently live in beta with Insight TV' InTravel - now taps into Amazon’s massive product range to deliver even smarter, more relevant on-screen shopping suggestions. 🛍️
One question we’ve been asked over and over: "Shoppable TV? Great… But does it work for Video On Demand too?"
Well, YES! 🎉 We’re excited to announce that the test version of our Click-to-Buy feature for VOD is working well - and it will change the game.💡
How it works? You can click on any item in your video, and our AI suggests matching items for you to purchase - instantly! 🛍️✨
Why is this a game changer?
✅ It enhances video ads by adding interactivity.
✅ It makes Video On Demand truly immersive and interactive.
✅ It empowers video content creators to monetize their reach better than ever.
Contact us if you’d like to learn more! 🔥
We’ve just wrapped up our first beta test of Shoppable TV, and the feedback has been great so far!
Here’s what some early users had to say:
💬 Rob P.: “The tech is really cool, and the interface is neat and logical.”
💬 Sarah S.: “There are so many shows where I’d love to buy what they’re wearing or their home decor - so that’s really cool if it’ll work.”
💬 Jake A.: “Looks pretty exciting - shows lots of weird stuff to buy, but the concept is very cool in general.”
One thing has become crystal clear: AI is unlocking insane possibilities that were unthinkable until recently.
But another key takeaway? The AI-suggested products are only as good as the AI itself. Some matches are deterministic - where clear identifiers like barcodes or metadata ensure an exact product match.
Others are probabilistic, where AI interprets visual and contextual clues to find the best possible suggestions. This happens most often when we don’t have the exact product in our database yet.
As we refine our next iteration, the challenge is clear:
What resonates best with viewers and truly converts them into shoppers?
That’s the frontier we’re pushing towards.
Our CEO, Joe Ward, took the stage at Rakuten Advertising Deal Makers 2025 to showcase the future of Shoppable Video - and the excitement in the room was incredible! 📺🛍️
Shoppable TV is revolutionizing how viewers engage with content, turning passive watching into seamless, real-time shopping.
The future of interactive TV is here, and we’re just getting started. Who’s ready to join the revolution? 🚀
Join us TOMORROW at Deal Maker Europe as @joeward CEO of Edge Video AI, takes the stage at Speaker’s Corner to unveil our game-changing AI-powered Shoppable TV solution! 📺🛍️
🔹 What if viewers could shop while watching TV?
🔹 How is AI transforming content engagement?
🔹 Why is Shoppable TV the next big thing in media?
Find out tomorrow, March 19th, at 2:15 PM - where entertainment meets commerce - in real time!
Come join us at Speaker’s Corner and be part of the revolution!
Join us at Deal Maker Europe as @joeward CEO of Edge Video AI, takes the stage at Speaker’s Corner to showcase our groundbreaking AI-powered Shoppable TV solution! 🚀
Discover how we’re revolutionizing the way viewers engage with content - turning passive watching into active shopping, seamlessly and in real-time.
Did you know? Deal Maker Europe is the premier conference for innovators, entrepreneurs, and industry leaders, bringing together the brightest minds to explore transformative ideas and forge game-changing partnerships.
Don’t miss this chance to witness the future of entertainment and commerce converge!
Joe will speak on Wednesday March 19th, at 2pm at Speaker’s Corner.
Come join us!
A world where shopping and entertainment merge seamlessly? Where discovering and purchasing your favorite products happens in real time, straight from your TV?
That future isn’t years away. It’s happening NOW.
🔹 Viewers are already shopping directly from their screens
🔹 Brands are turning TV into a powerful new sales channel
🔹 The smartest companies are getting ahead of the trend
The question isn’t if the world will shop on TV - it’s when. And those who embrace this shift early will lead the way.
🚀 Shoppable TV is here. Are you part of the revolution?








