EdgeTheory is a Decision-Ready Narrative Intelligence company. Accelerate & Optimize Decision-Making In The Information Environment #NarrativeIntelligence
Oxford, Dallas
Joined June 2012
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EdgeTheory retweeted
Paul Sparks of @ITility in @WestPoint_USMA's Modern War Institute: narrative intelligence is a warfighting tool. Cadets earned certification at @ncnius, powered by @EdgeTheory. Future officers, ready for the cognitive fight.
mwi.westpoint.edu/war-for-th… #NarrativeIntelligence
EdgeTheory retweeted
Americans vote tomorrow. China, Russia and Iran have been working the story around it for weeks.
Our new @EdgeTheory report found they aren't backing a side. They push opposite stories to opposite audiences, all aimed at one result: less trust in the outcome. edgetheory.com/resources/us-…
Know the source. #NarrativeIntelligence #Midterms
EdgeTheory retweeted
America's story has been good intentions and purpose. Gerard Baker says it's slipping, replaced by raw power and deal-making.
That shapes how far allies trust us and how hard adversaries push.
@EdgeTheory wsj.com/opinion/america-aban…
#NarrativeIntelligence
EdgeTheory retweeted
The @osssociety Donovan Dinner
Humbled to be in the same room with so many patriots and grateful for their service.
Bonus was meeting Taylor Sheridan. Thankful for the work he does.
EdgeTheory retweeted
Most CI programs see the competitor's move. Few see the narrative forming around it.
That's where competitive shifts really start. Here's how Narrative Intelligence fills the gap:
ow.ly/GNAj50ZRwbY
#CompetitiveIntelligence #NarrativeIntelligence #EdgeTheory #CI
EdgeTheory retweeted
The latest Target controversy will leave the news cycle. The narratives it activated may not. EdgeTheory identified 5 competing narratives shaping Target's reputation - and some directly contradict each other.
Get our new report:
ow.ly/BHy350ZOuJx
#NarrativeIntelligence #Target
EdgeTheory retweeted
Lethality is an effect, not simply killing someone.
Narratives have effects.
Narratives are lethal.
Cognitive Warfare is real.
Our @EdgeTheory narrative intelligence visualizes it.
Good read from @WarOnTheRocks
warontherocks.com/the-educat…
EdgeTheory retweeted
Narrative is a measurable, actionable layer of intelligence—not just communication. We look forward to hosting a diverse group of leaders—from the U.S. government to the commercial sector—to advance this mission together. #CognitiveWarfare #NarrativeIntelligence
Adversaries don't need to win on the battlefield. They win by shaping what people believe before the battle begins.
Join us in the conversation:
March 30-31 | Oxford, MS
ncnisummit.org/
#CognitiveWarfare #NarrativeIntelligence #NCNISummit
EdgeTheory retweeted
A tourist films a missile.
The video disappears.
The narrative remains.
This short note from @Shanaka86 highlights a reality of today’s information environment:
Perception moves faster than events.
That’s why narrative intelligence matters. substack.com/@shanakaanslemp…
EdgeTheory retweeted
The Islamic State no longer needs territory to project influence. edgetheory.com/resources/isl… #narrativeintelligence #cognitivewarfare
EdgeTheory retweeted
Military operations and information operations are deliberately synchronized to legitimize sustained coercion. Full @EdgeTheory report here: edgetheory.com/resources/xis… #NarrativeIntelligence #CognitiveWarfare #Taiwan
EdgeTheory retweeted
“Every dollar, whether it may be in a lab, in a startup, or in a classified shop, must exist to deliver one of three things: game-changing technology, scalable products, or new ways of fighting.” @PeteHegseth -- @EdgeTheory delivers all three.
LIVE: @SecWar Pete Hegseth speaks during the nationwide Arsenal of Freedom tour at a SpaceX facility in Brownsville, Texas. xitter.cf/i/broadcasts/1vOGwdEPq…
EdgeTheory retweeted
Yesterday, I had the honor of attending the U.S. Army Special Operations Command (USASOC) Change of Command ceremony for LTG Gil Ferguson at Fort Bragg. It was a powerful and humbling experience linkedin.com/posts/joestradi…
EdgeTheory retweeted
Enjoyed meeting with some very impressive @OxfordSD students from the marketing and business programs participating in the College and Career Readiness initiative. @EdgeTheory is also partnering with the district on a separate, first-of-its-kind AI course built around narrative intelligence. Across all the students we’re fortunate to work with, it’s their curiosity and engagement that make this work so energizing. #WorkforceDevelopment
EdgeTheory retweeted
Honored to attend tye @osssociety William J. Donovan Award dinner and be in the same room with so many American patriots and heroes.
EdgeTheory retweeted
In the past few weeks, U.S. adversaries have exploited horrific events to push and amplify divisive narratives. This geospatial view makes clear how rapidly those narratives spread across borders and platforms.
Moments like this are a reminder that information itself is a battle space and lethal.
#CognitiveWarfare #NarrativeIntelligence #InformationOperations
EdgeTheory retweeted
Can Oxford Lead the Nation in Narrative Intelligence?
It might sound like science fiction—but it’s happening right here.
We’re diving into it all in our feature on EdgeTheory, kicking off our new OxfordTech series.
Because honestly... why not Oxford?
OXMS.NET
EdgeTheory retweeted
Why not Oxford?
Can Oxford Lead the Nation in Narrative Intelligence?
It might sound like science fiction—but it’s happening right here.
We’re diving into it all in our feature on EdgeTheory, kicking off our new OxfordTech series.
Because honestly... why not Oxford?
OXMS.NET