Crucial Waukesha County is our home. Integrated, strategic communications and public relations for companies, candidates and organizations that #Plan2Win.

Wisconsin
Joined December 2014
You, too, can get Wisconsin’s best morning newsletter for free. Business, government and cultural news from outlets across the state, in one quick and easy read. No clickbait. 📫 DairylandSentinel.com/newsle…
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103-59! Congratulations #Brewers on an amazing regular season. But… not done yet. We believe. #ThisIsMyCrew ⚾ #WinOurWay
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Don’t give the milk away for free on Tuesday or they won’t take the free cow on Friday! Wait? Oh, this was a tease. Got it. Smart. Yeah, Bill is right… McCoshen’s Power Rankings, this Friday. Be the first to read them by subscribing for free. dairylandsentinel.com/newsle…
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Between the activist Wisconsin Supreme Court and many candidates running to the left in primaries, Act 10’s days are likely numbered. Reversing this reform removes the primary tools that governments use to manage their health insurance and pension costs. This would be a disaster.
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Curious how informed Wisconsinites stay in the loop? Our FREE Key Reads newsletter delivers the essential Wisconsin news, sharp analysis and accountability that cuts through….all in one place. No spam, no spin. No outrage circus. Link to today’s email is in the next post.
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Political newcomer @BillMcCoshen11 is rebuilding his X account. His old one died a tragic death. Out of the kindness of your heart, give the kid a follow. Not just for #wiright, but anyone interested in sane, smart takes on Wisconsin politics and policy...Let’s get him to 1k.
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NEW from @DairylandSent As America approaches its 250th birthday, Wisconsin’s story deserves to be told. For nearly our entire history, our great state has greatly shaped the American experiment So, today, we launch: Wisconsin within America’s First 250 Years.
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He later said he understands why GOP legislators would vote for the package, getting something. But Tiffany said the state needs long-term systemic relief. “Elect me in November and you’ll get far more than this.”
Presumptive Wisconsin GOP Governor nominee @TomTiffanyWI just announced he is - opposed - to the $1.8B budget surplus deal announced yesterday by Gov. Evers and GOP legislative leaders. Tiffany made his comments to @yount1130 on @newstalk1130 …
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The deal announced by Gov. Tony Evers and Republican legislative leaders includes about $1.8 billion in tax relief and school funding, including surplus rebate checks and eliminating state taxes on tips and overtime pay. Something has been missing….
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Replying to @DairylandSent
Here’s a glimpse of our email from Tuesday.
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I realize he was, at a time, one of conservatives’ favorite targets. Often, justifiably so. But there is no denying that Ted Turner had a massive impact on American life, including the creation of the 24 m-hour news cycle and the change in way Americans watched TV of all sorts.
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April=another strong month for new subscribers. Looking forward to seeing how May develops. All organic growth. Subscribers tell their colleagues, friends and family and it snowballs from there. (FWIW, I’m always open to advice on how to make the newsletter and website better)
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UW thread from a Class of ‘91 grad. The 2015 reforms to shared governance were supposed to bring accountability to the UW, but the current Board of Regents is proving that power without perspective is both useless & dangerous. A slow/bureaucratic mix. dairylandsentinel.com/95-day…
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Waukesha-based Generac Holdings (GNRC) reported a Q1 beat this morning, April 29. Earnings hit $1.80 per share, well above estimates, driven by strong data center demand. Net sales reached $1.06 billion. The stock is up over 12% in pre-market trading. #Wisconsin #Earnings
Major tech earnings take center stage today. Alphabet, Microsoft, Amazon, and Meta report after the bell. Other key releases include AbbVie, AstraZeneca, UBS, and General Dynamics. As emerging data center hub here, we’re watching for AI and cloud growth trends. #Earnings
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We designed this product to fill a need. Yes, I’ve been around this state that I love for a long time. But I will admit I was surprised at how well this free newsletter has been received…hundreds of new subscribers since the start of the year. Dairylandsentinel.com/newsle…
Subscribers to our free email stay informed without being overwhelmed. For example, today’s stories include a report on the $1.5 billion in sales taxes. Wisconsin four goes during the construction of the giant AI server firms in the state. Crop planting is behind pace here…
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General rule: Partisan affiliation only referenced by traditional media when it confirms their inherent biases. CNN. Right now. Consecutive stories about congressmen resigning in disgrace.
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I love baseball. Today is Opening Day for my team, the scrappy Milwaukee Brewers. Hope springs eternal. On paper they are even more talented than they appeared at the start of last season, but other NL Central teams also improved. I predict 89 wins and hope for more.
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Our annual public service announcement.☘️
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Thank you. Your eyeballs on our work have an impact. 1/4
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Make no mistake about my POV. The facilities in the Dells are fantastic. I’ve been to Kalahari and Chula Vista several times. Certainly not accusing them, or any vendor, of wrong doing. I certainly understand why someone would host an event there and want to attend events there. However, as the Dairyland Sentinel dug into some recent DPI events, I found it odd and troubling that DPI had provided local districts guidance that special ed monies can be spent on a conference that included a two-hour “Netowrking Social.” Is that a cute way of saying Happy Hour? I have organized conferences (in the private sector) and it’s no easy task. You want to be resourceful and impactful to those who attend, but it also has to be enticing enough to get people to attend. It’s ok to have fun at work. For trade associations or other large, member-funded organizations, you have to strike a balance, knowing your members want interesting programming but also want you to be good stewards of their dues. Most multi-day conferences in the real world have happy hours/social downtime. Many have organized off-site outings. But, again, with public monies here it is a question of stewardship. Who is being the good steward of tax dollars, including special education IDEA grant monies, at DPI?
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